How We Can Help You
Providing law firms with a full suite of online marketing tools
Every firm’s needs are different. Charles DeFeo helps clients choose the right selection of products and services to help them thrive in their geographic location and area of practice.
Professional profiles targeted to consumers and the legal community
When potential clients are searching for an attorney, they rely on legal directories. We offer profiles and listings on the Lawyers.comSM, Nolo.com and Martindale.com® websites, which are viewed by millions of people every month. Users are quickly able to learn where you are located, what areas of law you practice, and why you are the right attorney to handle their legal matter. Photos and information about your professional accomplishments demonstrate your personality and qualifications to the public. Included with our profiles are a range of tools to help you promote your firm. Whether your goal is to network with attorneys and in-house counsel or you are looking to generate targeted leads and boost traffic to your website, our attorney profiles are an essential part of your firm’s online marketing strategy.
Website packages built exclusively for attorneys and law firms
Martindale-HubbellⓇ combines experience with innovation to create modern and professional websites for attorneys. We have built or hosted more than 40,000 attorney websites and continue to develop products to offer attorneys options that meet their needs, even as they grow and evolve. Our websites are responsive, delivering an ideal experience to users on desktops, cellphones and other devices. We offer packages built to suit firms of all sizes, in a variety of professional designs and themes. We can help you build on your existing web presence or launch your online marketing campaign from scratch. We offer options including fully custom content and professional branding. All of our website packages include standard features such as blogging tools, call tracking and excellent customer support.
SEARCH ENGINE OPTIMIZATION
Designing and maintaining websites with search results in mind
For law firms that want their websites to be found in organic search results, we offer a full range of SEO products. We tailor your website to help you meet your business goals now and continue to review and maintain your SEO strategy over time. Our team of SEO specialists focuses on developing your website’s authority and credibility on Google and in other search engine rankings. From identifying the keywords your clients are searching for, to keeping up with constantly changing best practices, our goal is to drive traffic to your site. With regular reports from your specialist, you’ll always know what’s going on.
The power to appear where you want and how you want
If your goal is to be seen by people whose problems you can solve, the solution may be pay-per-click advertising. PPC allows you to place ads with Google and other search engines. By limiting ad placement to the search terms of your choice, it is possible to generate targeted leads. PPC increases traffic to websites but requires constant monitoring to be done efficiently. When you work with us, our specialists monitor your campaign so you don’t have to. You control how much you spend and get regular reports on your results, all without significant time investment on your part. Using the information generated by our large legal network, we are able to determine what your potential clients will be searching for and use that information to increase your firm’s visibility.
Let our experts position you as a thought leader in your area of law
Our Social Starter product allows law firms to share engaging content on social media quickly and easily. Social media lets you connect with colleagues and potential clients but can quickly use up your limited time. We make it easy by scouring the web for useful content related to your area of practice and giving you tools to schedule posts or instantly share that content. Social Starter publishes to your Facebook and LinkedIn
accounts. You can also add your own commentary to quickly and easily demonstrate that you are on the leading edge in your field. Social Starter is designed to spark conversation, enhance brand recognition and drive web traffic to your firm.
Initiate contact with every law firm website visitor, 24 hours a day
Martindale-Ngage gives law firms the power to start a conversation with every single person who visits their website, even after-hours and on weekends. All readers are greeted by our trained experts who give the reader the option to chat and then ask basic questions about their legal matter. After this information has been gathered, we pass the lead off to your law firm, along with a full transcript of the conversation. Our live chat tool is fully optimized for mobile devices and works with both new or existing websites as well as most common analytics tools. Don’t give potential clients the chance to speak with another attorney when they could be speaking with you. With our live transfer option, visitors are offered the chance to transfer their conversation directly to a phone call with your firm. Firms who choose live chat frequently see their conversion rate double.
Be seen as an authority and thought leader
Rise to the top online when you differentiate yourself with
Reputation Boost, a professional profile enhancement package
that extends the reach and depth of your online presence in
three powerful ways:
- Rich, descriptive content is added to your profile to increase its visibility on Lawyers.com and Martindale.com.
- Client reviews are published automatically to Google and Lawyers.com to draw attention to your accomplishments.
- An account for your firm is created and maintained on Facebook, Google and LinkedIn to ensure that you will be found no matter where consumers are searching for a lawyer.
Reputation Boost is designed to enhance and extend your firm’s online visibility and presence. We offer different tiers to suit every firm’s needs.
Martindale Leads Manager
Manage your leads from anywhere
Whether you’re in the office, in court or on the go, Martindale Leads Manager gives you complete control over your firm’s leads.The Martindale Leads Manager delivers real-time leads direct to your desktop or mobile device from all of your Martindale services: Professional Profiles, Martindale ebsite, Martindale-Nolo and Ngage Live Chat. With just a tap, see new leads, those not yet contacted and monitor leads in progress. Instantly respond to leads via SMS, email or phone or assign the leads to others at your firm.
Contact Charles to learn how you can grow your practice with a combination of legal marketing products and services tailored to your firm