Legal Their Way: Turning Millennial Consumers Into Clients [Download]

Legal Their Way: Turning Millennial Consumers Into Clients [Download]

Numbering 75.4 million, millennials are the largest generational cohort in the U.S., representing about $1.3 trillion in annual buying power. Over 85% own smartphones; 39% of them interact with their phones more than they do actual people. They do almost everything online, including searching for an attorney.

How do millennials interact with legal issues? How can attorneys better connect with them online? This whitepaper explores the answer to each of these questions.

[ Download "Turning millennial consumers into clients" here ]

This is the first of three 2016 whitepapers by Nika Kabiri, PhD, former Director of Strategic Insights at Avvo, which were previously gated but are now being made freely available to download and share.

Though many of us are quick to stereotype millennials as a demographic cohort, it’s important to note that millennials aren’t clones of each other. In fact, when surveyed, 40% didn’t like the label at all, typically because they felt it doesn’t apply to them. Using the available research to draw some general conclusions, however, can help us understand how to engage and communicate with this important group of consumers.

“Actively engaging with millennials could be a great opportunity for many lawyers,” says Dr. Kabiri. “They are engaged and fearless when it comes to doing their research and arming themselves with information. By connecting with them in authentic and transparent ways, lawyers have the chance to win loyal and long-term clients.”

2019-01-25 17:22:53

Schedule an appointment

Check out Charles ’s calendar to schedule an appointment where you can discuss marketing solutions tailored to your firm’s needs.

Testimonials

See what other attorneys said about Charles

  • “Charlie: Thanks for your prompt, informative information; you’ve always been great at getting back to me ASAP with answers to my questions! Thanks again! Kim Denise Morton”

    ~ Morton Family Law

    “Charles DeFeo presents a simple, high quality and cost effective solution for attorney advertising! If you are thinking Attorney advertising is too Expensive for your firm - Think again! - Rob Schall, Cooper & Schall, PC”

    ~ Cooper & Schall, PC

  • “Charles DeFeo has been our professional Martindale-Hubbell consultant for many years. At all times he has demonstrated his concern for our Law Firm’s well-being and success, a great part due to his efforts on our behalf. -JFW III, Esq.”

    ~ Joseph Wusinich

    “Charles DeFeo is an outstanding Sales Manager who gets the job done for his clients.  He has serviced our account for many years and we love him.  I would highly recommend him.”

    ~ Edward Sweeney

  • “Charles DeFeo has worked with my business since its inception. He is always attentive to the needs of my business and responds immediately to any concerns. The website has been a great asset to my business.”

    ~ Barbara Stein

    “Charlie is very knowledgeable about the product, the profession and the marketplace.  He gives excellent customer service.  I have always felt that he has our best interests in mind when discussing options for legal advertising.”

    ~ George Donze

Contact Us

To get started now, please let us know how Charles can reach you.