How Much Content Should You Write for Your Law Firm Website?

How Much Content Should You Write for Your Law Firm Website?

We will start by being up front: when it comes to creating compelling content for your website, that will both resonate with the user and also conform to Google’s quality guidelines, there is no magic formula to determine how long it should be. At a minimum, you need at least two or three paragraphs of topic-relevant content along with related titles and section headings.

According to Google, the three most important factors to consider when creating content are expertise, authoritativeness, and trustworthiness. First, the expertise factor. You want to demonstrate your in-depth, professional knowledge about the topic.

Second, authority. There are very few topics on the internet that are new– most have been covered already.  You want to take your topic, cover it in detail, but also say something new. Your goal is to have others cite and link to your content. You want to be the original author on your particular angle, establishing yourself as the authority.

Lastly, the trust factor.  Search engines register trust when they see a website that has other reputable online companies linking to it and vice versa.  Likewise, when people mention your firm in their social profiles and elsewhere. By developing a piece that demonstrates expertise and authority you are on your way to building trust.

So, let's go back to the question, "How much content should you write?"  The answer: Whatever it takes to satisfy those requirements.

Depending on your target audience, the subject you select may require more content to cover the topic, while other pieces might need only a few paragraphs. Make sure your target audience can understand the content on their first read and not overwhelm them with too many complicated terms. Also, remember that you are writing for the end-user, not the search engines, so write naturally, and proofread. You don’t want to be stuffing keywords into your content to “rank higher in Google.” This makes the content hard to digest, users will inevitably leave your site, and you’ll lose your shot at getting that lead.

Legal questions that your clients ask on a regular basis provide a good source for website content.  By answering basic inquiries, you can provide helpful information and establish your firm’s expertise and authority.

Ultimately, you have to be the authority when it comes to content on your website. If something new comes up in your industry or in your practice area, you should write about it. You should stay informed and let Google know that you are aware of the newsworthy events that apply to your practice. The more frequently you can keep up with the news and generate compelling content to address it, the more relevant it will be to your prospective clients.

 

2018-05-03 07:00:40

Schedule an appointment

Check out Charles ’s calendar to schedule an appointment where you can discuss marketing solutions tailored to your firm’s needs.

Testimonials

See what other attorneys said about Charles

  • “Charlie: Thanks for your prompt, informative information; you’ve always been great at getting back to me ASAP with answers to my questions! Thanks again! Kim Denise Morton”

    ~ Morton Family Law

    “Charles DeFeo presents a simple, high quality and cost effective solution for attorney advertising! If you are thinking Attorney advertising is too Expensive for your firm - Think again! - Rob Schall, Cooper & Schall, PC”

    ~ Cooper & Schall, PC

  • “Charles DeFeo has been our professional Martindale-Hubbell consultant for many years. At all times he has demonstrated his concern for our Law Firm’s well-being and success, a great part due to his efforts on our behalf. -JFW III, Esq.”

    ~ Joseph Wusinich

    “Charles DeFeo is an outstanding Sales Manager who gets the job done for his clients.  He has serviced our account for many years and we love him.  I would highly recommend him.”

    ~ Edward Sweeney

  • “Charles DeFeo has worked with my business since its inception. He is always attentive to the needs of my business and responds immediately to any concerns. The website has been a great asset to my business.”

    ~ Barbara Stein

    “Charlie is very knowledgeable about the product, the profession and the marketplace.  He gives excellent customer service.  I have always felt that he has our best interests in mind when discussing options for legal advertising.”

    ~ George Donze

Contact Us

To get started now, please let us know how Charles can reach you.