Grow Your Firm by Utilizing Your Own Secret Weapon

Grow Your Firm by Utilizing Your Own Secret Weapon

As a business owner, you know that repeat business is good business, and customers that come to you from a referral or word-of-mouth are more than willing to pay your rates because they already trust you. Whether you’ve been practicing law for years or you’re the new kid on the block, you should have a robust list of contacts. That list should include past clients, people you met while networking, or your family and friends. If you aren’t staying in touch with them on a regular basis, you’re losing business that should be yours.

That’s where your email list comes into play. In a perfect world, you would be taking time out of your week to focus on those contacts and nurture those relationships. Even if your contact list is only 100 people, it’s virtually impossible to spend time with every single one of those people each month. 

However, sending a single, consistent email to your contacts each month takes care of all of that, plus:

  • It reminds your contacts of what you do
  • It keeps you top of mind so they think of you first when they or someone they know needs legal help
  • It elevates your credibility, especially if you provide worthwhile content in the email

Seriously - a single monthly email could bring in five or six figures of business you’re currently not getting simply because you’re not keeping in touch with your contact list. We believe this is the single most underutilized tool for most attorneys. 

Even more - rather than relying on other, less direct marketing methods to bring you leads, you have full control over your email list. Who doesn’t like being in control? Your email list allows you to nurture the contacts you already have so you can grow your business from the inside out!

We’re happy to show you more about staying top of mind so you can increase your referrals, attract better clients, and realize a higher ROI on the rest of your marketing efforts. Click here to chat with us today!

Spotlight Branding believes that SEO is overrated, and that to get the best results you need to build a strong brand. We work exclusively with solo and small law firms to help them get more referrals and attract better clients. Our services include website design, social media, and content creation.

2019-10-30 10:00:39

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Testimonials

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  • “Charlie: Thanks for your prompt, informative information; you’ve always been great at getting back to me ASAP with answers to my questions! Thanks again! Kim Denise Morton”

    ~ Morton Family Law

    “Charles DeFeo presents a simple, high quality and cost effective solution for attorney advertising! If you are thinking Attorney advertising is too Expensive for your firm - Think again! - Rob Schall, Cooper & Schall, PC”

    ~ Cooper & Schall, PC

  • “Charles DeFeo has been our professional Martindale-Hubbell consultant for many years. At all times he has demonstrated his concern for our Law Firm’s well-being and success, a great part due to his efforts on our behalf. -JFW III, Esq.”

    ~ Joseph Wusinich

    “Charles DeFeo is an outstanding Sales Manager who gets the job done for his clients.  He has serviced our account for many years and we love him.  I would highly recommend him.”

    ~ Edward Sweeney

  • “Charles DeFeo has worked with my business since its inception. He is always attentive to the needs of my business and responds immediately to any concerns. The website has been a great asset to my business.”

    ~ Barbara Stein

    “Charlie is very knowledgeable about the product, the profession and the marketplace.  He gives excellent customer service.  I have always felt that he has our best interests in mind when discussing options for legal advertising.”

    ~ George Donze

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