Business Strategy & Goal Setting for Lawyers

Business Strategy & Goal Setting for Lawyers

Working day-to-day through the week, it is easy to get lost in the
list of tasks that come your way. Return that call. Make that appointment. Pick
up the dry cleaning. Schedule that meeting. What is harder is to stay on top of
the big-picture items like defining and following your business strategy and
setting goals for the future development of your firm.  Meeting your
responsibilities and serving your clients is critical. It’s also critical to
remember that business planning for lawyers should never be overlooked.
 But, how do you decide where your law practice is going, and where you
want it to go. Read on for our take on setting goals for lawyers:

Business Planning for Lawyers

Step one: set goals. Ask yourself: What do I want to achieve this year? Next year? In the next five and ten years? Your answer will be influenced by where you are in your practice and in your career today. After all, if you are just starting out, you will have different goals and need different strategies than if you are heading an established firm after 30 years of practicing law. 

While goals for lawyers need to be attainable, they also have to
challenge you and be worth setting. Write them down. There is no value in
setting a goal that you were going to achieve or one that you won't
remember.

Step two: set objectives. Assume that your goal is: Grow my business. How will you do this? This is your chance to decide what works best for you. Objectives have to be definable; they should be SMART – specific, measurable, achievable, relevant and time-bound. If you are growing your business, here is where you define how, by how much and by when. In other words, Grow my business as a goal becomes Increase lead conversion on a Q1 digital marketing campaign by 10% over last year. By defining a SMART objective, you have a way to grow your business, a target that defines success, and a timeframe in which to accomplish the objective.

Step three: set action plans. While goal-setting and forming objectives are both important, you need to set some concrete steps to reach your targets. How will you increase the number of leads who actually hire you through your digital marketing efforts? How will you improve your digital marketing campaigns from last year? Maybe you will hire a content strategist to review the content in your campaigns, or invest in a CRM to add some structure to your campaigns. Maybe you will hire a marketing agency and outsource some of your marketing function. The answers will depend, again, on where you are in your practice and your career.

Now that you have goals, objectives and some tactics on how to
achieve them, it is time to put them in action. Here, you will do best if you
prioritize them, and decide how to allocate your resources across these
initiatives. It is also important, as the year progresses, to revisit these
goals, objectives and action plans regularly so you will not only know where
you are in reaching these goals, but also if you need to course-correct based
on new realizations about the goals or based on changes to your business. 

2019-06-06 10:00:41

Schedule an appointment

Check out Charles ’s calendar to schedule an appointment where you can discuss marketing solutions tailored to your firm’s needs.

Testimonials

See what other attorneys said about Charles

  • “Charlie: Thanks for your prompt, informative information; you’ve always been great at getting back to me ASAP with answers to my questions! Thanks again! Kim Denise Morton”

    ~ Morton Family Law

    “Charles DeFeo presents a simple, high quality and cost effective solution for attorney advertising! If you are thinking Attorney advertising is too Expensive for your firm - Think again! - Rob Schall, Cooper & Schall, PC”

    ~ Cooper & Schall, PC

  • “Charles DeFeo has been our professional Martindale-Hubbell consultant for many years. At all times he has demonstrated his concern for our Law Firm’s well-being and success, a great part due to his efforts on our behalf. -JFW III, Esq.”

    ~ Joseph Wusinich

    “Charles DeFeo is an outstanding Sales Manager who gets the job done for his clients.  He has serviced our account for many years and we love him.  I would highly recommend him.”

    ~ Edward Sweeney

  • “Charles DeFeo has worked with my business since its inception. He is always attentive to the needs of my business and responds immediately to any concerns. The website has been a great asset to my business.”

    ~ Barbara Stein

    “Charlie is very knowledgeable about the product, the profession and the marketplace.  He gives excellent customer service.  I have always felt that he has our best interests in mind when discussing options for legal advertising.”

    ~ George Donze

Contact Us

To get started now, please let us know how Charles can reach you.