Not All Backlinks are Created Equal: How and Why to Avoid Bad Backlinks

Not All Backlinks are Created Equal: How and Why to Avoid Bad Backlinks

As we discussed in our previous post, high quality backlinks to your website drive visibility, referral traffic and authority.  Poor quality backlinks can have the opposite effect. Evaluate the websites where your URL appears. Do they look sketchy or not authoritative?  Are they providing a value or service to the web or does it just appear to be a collection of links. Make sure to only put your link on websites that seem trustworthy and will provide real, valuable traffic to your firm’s site.

Backlinks also should be added naturally to your site. By this we mean that adding links too quickly may set off a warning for Google. Did your website go from having five backlinks to over 500 in a few days? This isn’t natural behavior online and could signal suspicious activity.  Services may offer to sell you links, but don’t be tempted. These links are often poor quality and the volume looks unnatural to Google. You are better off hand-curating your backlink profile to make sure you only have relevant, authoritative links from quality sites.

Google offers a tool through its search console to help firms monitor their site’s backlinks. You can view all of the backlinks to your site and determine whether or not they are the type of links you want. If you find links that are poor quality, Google allows you to “disavow” them by using this Disavow Tool. It will ask you to submit a .csv of the backlinks you no longer want and will remove them from your backlink profile.

Retain this handy checklist for creating quality backlinks:

  • Seek Natural, Permanent Links:  It's important to acquire permanent links that will not only help your SEO, but will also drive potential clients to your site.
  • Put Your Firm on the Best Directories – Make sure you sign your law firm up for the best legal directories and that your firm information is accurate.
  • Get Social Media Links – Your firm’s social profiles should link to your site. It is also handy if the attorneys and support staff in your firm add your business to their profiles.
  • Be Consistent with Your NAP –  Your Name, Address and Phone (NAP) should be the same on all online firm profiles. You should also make sure your firm is the proper category in each directory. Your NAP information, verified citations, and reviews affect how you appear in searches.
  • Check for Backlink Quality – Do not purchase links, rent links, or obtain low-quality links. Sites that link to your firm should always be high quality, and they should have a reason to link back to your website.
  • Disavow Bad Links –  It is crucial to send disavow requests for bad backlinks. The disavow tool lets you ask Google to discount low-quality backlinks that direct back to your site.

Related Posts:

2018-07-26 07:00:35

Schedule an appointment

Check out Charles ’s calendar to schedule an appointment where you can discuss marketing solutions tailored to your firm’s needs.


See what other attorneys said about Charles

  • “Charlie: Thanks for your prompt, informative information; you’ve always been great at getting back to me ASAP with answers to my questions! Thanks again! Kim Denise Morton”

    ~ Morton Family Law

    “Charles DeFeo presents a simple, high quality and cost effective solution for attorney advertising! If you are thinking Attorney advertising is too Expensive for your firm - Think again! - Rob Schall, Cooper & Schall, PC”

    ~ Cooper & Schall, PC

  • “Charles DeFeo has been our professional Martindale-Hubbell consultant for many years. At all times he has demonstrated his concern for our Law Firm’s well-being and success, a great part due to his efforts on our behalf. -JFW III, Esq.”

    ~ Joseph Wusinich

    “Charles DeFeo is an outstanding Sales Manager who gets the job done for his clients.  He has serviced our account for many years and we love him.  I would highly recommend him.”

    ~ Edward Sweeney

  • “Charles DeFeo has worked with my business since its inception. He is always attentive to the needs of my business and responds immediately to any concerns. The website has been a great asset to my business.”

    ~ Barbara Stein

    “Charlie is very knowledgeable about the product, the profession and the marketplace.  He gives excellent customer service.  I have always felt that he has our best interests in mind when discussing options for legal advertising.”

    ~ George Donze

Contact Us

To get started now, please let us know how Charles can reach you.