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THE LATEST INFORMATION FOR LEGAL PROFESSIONALS

PPC Advertising – How to Get Started

08/14/2019 04:27 pm

As the internet has increasingly become the place where people turn to find information relating to problems they are experiencing, online advertising has become a necessity for lawyers looking to raise awareness of their practice and get new clients through their door. PPC advertising, also known as “pay-per-click,” is a strong online marketing strategy for lawyers. In terms of search r[...]

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Intake That Works

01/08/2019 04:20 pm

Most law practices focus on delivering great service to their clients. The challenge with this approach is that it focuses on just one aspect of a broader concept: the client experience. Great service is a must, but the client experience extends broadly to each and every interaction that not only clients but also prospects have with your business. And it all starts with intake. Active, engaged [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys - December 2018

01/02/2019 02:47 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Johnson of Collins Brown Barkett, Chartered Aaron McCurdy of Cole, Scott & Kissane, P.A.     Alexander H. Xanttopoulos of R[...]

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Why Am I Losing Prospects?

12/18/2018 07:10 am

You invested in a strong digital marketing platform. You built an eye-catching website, write compelling blog posts and employed live chat. As a result, your site visits and lead volumes are skyrocketing. Congratulations! Having an influx of opportunities is an encouraging indication that your marketing efforts are working. Yet, in spite of this success, you’re not seeing an increase in new c[...]

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Why Lead Response Time Matters

12/11/2018 03:36 pm

You’ve taken the step to build a next-generation practice – investing in a digital marketing strategy of a quality website and digital advertising to grow your business. And you have employed live chat, allowing your potential clients a low-pressure way to make contact while sharing some information about themselves. While live chat is a good way to turn your website visitors into leads, it do[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys - November 2018

11/27/2018 04:52 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: A. Mark Bahakel of Smith & Bahakel, P.C. Adam G. Kirk of HunterMaclean     Adam Shaw of Brown Law Firm, P.C.     Albert Z.[...]

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Why Am I Not Getting Quality Leads?

10/31/2018 09:00 am

Most people know the best way to get high quality leads is through existing referrals and the existing client base. For this reason, you always want to keep in contact with your current or former clients and actively try to become a resource and someone who is trusted. You want to be a trusted ally with these clients so they will keep you in mind when someone is looking for a lawyer to hire. Yo[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys - October 2018

10/29/2018 02:28 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Abbas Sabur of Shapray Cramer Fitterman Lamer LLP Adam J. Wax of Wax Law     Alan R. Kabat of Bernabei & Kabat     Albert [...]

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Infographic: The four things that matter most to potential clients

10/26/2018 05:38 pm

The legal system can be complicated, and when people need to hire an attorney, that process can seem daunting. For those who haven’t dealt with a legal situation before, it can be especially overwhelming. To better understand how people choose a lawyer, Avvo conducted a survey of more than 500 of its website visitors and asked them about what factored into their decision-making process. [...]

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Martindale-Avvo

10/23/2018 03:08 pm

Earlier this year, the Martindale Legal Marketing Network and Avvo joined forces to better serve the legal community. We’re excited to continue bringing together our strong history and innovative spirit under a new name: Martindale-Avvo. Our new family of brands includes Avvo, Martindale-Hubbell, Nolo and Ngage Live Chat—all market leaders that help you grow your practice through cutting-e[...]

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What Prospects Look For When Searching For A Lawyer

10/23/2018 09:00 am

Just as no two attorneys are the same, neither are any two clients. Each person is going to have their own unique needs they will want to have satisfied when looking for legal counsel. To appeal to these prospects, it is essential for a lawyer to have a website that appeals to all sorts of different buyers. We have determined that there are four types of buyers that a good legal site needs to a[...]

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Ten Things Your Legal Website Must Have To Attract Prospects

10/19/2018 04:06 pm

Many attorneys spend a lot of money on their websites, investing heavily to make sure the sites are mobile optimized and feature new headshots of the lawyers. A website does not need to include bells and whistles to be effective, as animations going across the screen can ultimately be distracting and lead to lengthy load times for pages. Some of the most memorable websites that I have seen are [...]

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Marketing Your Law Firm in 2018, Part Three: Quality Control

09/26/2018 07:35 pm

Making Sure Lead Generation, Follow-up, and Sign-ups Are Done Right *This article is the third in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally.   Few interactions are as critical to the client sign-up process as the initial convers[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 9/24/18

09/24/2018 04:40 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Austin T. Hamilton David Solomon Schnitzer of Healthy Family Mediation Center, LLC     Hyacinth Leus of Vakili & Leus, LLP   [...]

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Marketing Your Law Firm in 2018, Part Two: Best Practices for Following Up on Leads

09/21/2018 04:47 pm

*This article is the second in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally.   Whether you are a small law firm or a solo practitioner, following up on leads that you receive is the most important task you can do to gain clients and[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 9/17/18

09/17/2018 03:31 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Ashley Villaverde Halvorson of Jones, Skelton & Hochuli, P.L.C. B. Gene Taylor of Gold, Weems, Bruser, Sues & Rundell A Professional[...]

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Ways to Initiate Client Conversations

09/13/2018 06:59 pm

While most attorneys understand that the first conversation with a potential client is one of the most critical steps to a successful sign-up, many approach these conversations with apprehension, nervousness, or even dread. The skills that you’ve developed in law school don’t always include sales and business development, and many lawyers would prefer to be working on their caseload than initi[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 9/10/18

09/10/2018 06:25 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron B. Thomas of Watkins & Eager Andrew S. Katzenberg of Kleinberg, Kaplan, Wolff & Cohen, P.C.     Brian Brenner Snarr of [...]

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Martindale Leads Manager Gives Attorneys a Competitive Edge

09/07/2018 11:47 pm

When contacted by potential clients, a timely response is critical. In fact, 67% of legal consumers say responding to calls and emails “right away” is the most important factor when choosing a lawyer, according to 2017 research from Clio1. Martindale Leads Manager helps turn those prospects into clients by enabling you to respond quickly from anywhere. It delivers real-time leads directly t[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 9/3/18

09/06/2018 03:12 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Anthony Ashby of Ladah Law Firm, PLLC Ashley Kristen Brown of Ward, Hocker & Thornton, PLLC     Boyd B. Moss of Moss Berg Injury [...]

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Marketing Your Law Firm in 2018, Part One: Why is Lead Tracking Important for Lawyers?

08/30/2018 07:00 am

*This article is the first in a three-part series in which we will examine lead tracking systems, best practices for lawyers to follow up with leads, and how to make sure that your intake team is handling leads correctly and professionally. Check back over the next couple of weeks for parts 2 and 3 in the series!   It is no secret that lawyers are paying more attention to their marketin[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 8/27/18

08/27/2018 09:43 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alexander Fischer of Rossman Legal Blair Jonathan Hyman of Luks, Santaniello, Petrillo & Jones     Chad T. Hansen of Maine Em[...]

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OUTSOURCING INTAKE PART 3: HOW TO SELECT THE RIGHT OUTSOURCING SERVICE FOR YOUR FIRM

08/23/2018 07:00 am

Legal intake is complex. How many types of cases do you handle, and what are the unique requirements of each type of case? Which types are high priorities, and what kinds of cases do you prefer not to handle? How are you filtering those leads? The more complexity you require, the more important it becomes to hire a professional answering service that understands the needs of your firm. When de[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 8/20/18

08/20/2018 02:07 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aleksandr Y. Troyb of Benjamin, Gold & Troyb, P.C. Andrea Reid of The Reid Law Group     Charles C. Shulman of Roberts & Holl[...]

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OUTSOURCING INTAKE PART 2: OTHER OUTSOURCING SERVICES AVAILABLE

08/16/2018 07:00 am

VIRTUAL RECEPTIONIST OR PHONE ANSWERING SERVICE As you get more client leads, answering the phone takes up a good amount of your time.  You don’t want calls going to voicemail because that will equal lost business. A virtual receptionist or a professional phone service will answer calls, take messages, live transfer calls for you on a 24/7 basis. Giant call centers are often structured to[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 8/13/18

08/13/2018 02:12 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Anthony Chubb of Giarmarco, Mullins & Horton, P.C. Brett M. Rosen of Goldberg & Rosen, P.A.     Daniel Eric Lust of Goldberg [...]

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OUTSOURCING INTAKE PART 1: WHY OUTSOURCE INTAKE?

08/09/2018 07:00 am

As an attorney, you need to spend your valuable time helping clients and on billable activities.  Most law practices have more legal cases to process than they can handle.  Most firms are not able to meet the deadlines and as a result, the cases get delayed. To compensate for the lack of resources, it is in the best interest of your law firm to outsource work. By hiring an outside resource, you [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 8/6/18

08/06/2018 02:48 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Allison Cherry Lafferty of Kroloff, Belcher, Smart, Perry & Christopherson Andrew Burton Pickett of Andrew Pickett Law, PLLC     [...]

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A Visitor’s Experience When They Visit a Site With (and Without) Live Chat

08/02/2018 07:00 am

Savvy marketers understand that user behavior on websites often dictates the number and quality of leads they receive. They also understand that it is essential that they present the most welcoming and easy-to-use experience for every person who visits their website. If conversions are important to you, incorporating live chat can significantly enhance your visitor’s experience, and hopefull[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 7/30/18

07/30/2018 02:19 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alison Zinn of Lathrop Gage LLP Bonita Ann Herrmann-Navin of Kelley/Uustal     Christina Irene Echeverri of Kluger, Kaplan, Silverman[...]

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Not All Backlinks are Created Equal: How and Why to Avoid Bad Backlinks

07/26/2018 07:00 am

As we discussed in our previous post, high quality backlinks to your website drive visibility, referral traffic and authority.  Poor quality backlinks can have the opposite effect. Evaluate the websites where your URL appears. Do they look sketchy or not authoritative?  Are they providing a value or service to the web or does it just appear to be a collection of links. Make sure to only put your[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 7/23/18

07/23/2018 01:48 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrew J. Scholz of Goldberg Segalla LLP Andrew Wilson of Bennett Lotterhos Sulser & Wilson, P.A. Brian Liebo of Usset, Weingarden &a[...]

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How Proper Phone Etiquette Adds Value to Your Firm

07/19/2018 07:00 am

Potential clients have one thing in common;  they are not aware of the quality of your legal work.  They do not have the background to judge the strengths of your oral arguments or the written briefs or the way your attorneys present themselves in court.    All they know about your law firm and your legal team is how you treat them. It is your responsibility to make them feel respected and ma[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 7/16/18

07/16/2018 04:27 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Allan C. Galis of HunterMaclean Andrew R. Bosshard of Bosshard Parke Ltd.     Ben S. Greenberg of Goldberg Segalla LLP     Chr[...]

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Driving Traffic to Your Law Firm Website

07/12/2018 07:00 am

There are four significant ways to drive traffic to your website:  Quality content, Search Engine Optimization (SEO), social media, and web analytics. Create Quality Content Just creating content isn’t enough. Your site must have top quality content to drive more traffic to your website. If your content is clean, organized, and easy to read, your website will rank higher in search result[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 7/9/18

07/09/2018 02:38 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Brian Thomas McGovern of Hanagan & McGovern  Carl Thomas Berry of Trenam Law   Colin A. McRae of HunterMaclean   Eric Anthony[...]

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How Live Chat Complements Your PPC and SEO Campaigns

07/05/2018 07:00 am

If you are actively marketing your website through highly-focused and targeted paid ads and SEO campaigns, you are likely looking to make the most of your efforts and investment. Paid search campaigns are not cheap, and proper SEO takes a lot of time and effort, so you need to maximize the value of every visitor and capture every possible lead on your site. That’s where live chat becomes an esse[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 7/2/18

07/02/2018 01:55 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alfredo Lazaro Gonzalez of Genovese Joblove & Battista, P.A. C. Tyler Ball of Baker, Donelson, Bearman, Caldwell & Berkowitz, PC  [...]

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The Importance of Phone Etiquette

06/28/2018 07:00 am

A small law firm or solo practitioner might consider hiring a phone answering service to ensure they don't miss valuable calls, but sometimes automated answering services are a mistake for attorneys.   You may be inclined to save money and time, but it's worth the extra cost to have a legal receptionist and dedicated phone staff.  An automated phone service creates time barriers, frustrates c[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 6/25/18

06/25/2018 02:13 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrew D. Manko of The Mills Firm Andrew J. Gerling of Doucet & Associates Co., L.P.A.     Brent Aldrich Hart of Hart Jarvis Murr[...]

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2018 Lawyernomics Presentations

06/21/2018 07:01 am

Avvo’s 2018 legal marketing conference has come and gone, and now you can download the Lawyernomics presentations!  The presenters have opted to make their slide decks available publicly, each of which is linked below. DAY 1 SESSIONS Welcome & Lawyernomics Introduction  Mark Britton, Founder & CEO, Avvo Avvo Product Announcement Cassondra Copeland, Director of Product, Avvo [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 6/18/18

06/18/2018 02:04 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Abigail Elizabeth O'Connor of Holland & Knight LLP Alan L Grinberg of GMV Law Group, LLP     Alex Stalvey of Bannister, Wyatt &am[...]

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How To Get The Highest-Quality Backlinks for Your Law Firm's Website

06/14/2018 07:00 am

A backlink is a link on any page of a website that links to your law firm's website. Quality backlinks deliver value to your site in three primary ways: Exposure: Whenever your URL appears as a link, your firm becomes visible on that site. More visibility increases visits your website. Especially, on websites that Google ranks highly such as YouTube; legal directories like Lawyers.com, Avvo.[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 6/11/18

06/11/2018 02:49 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Vincent Griffin of Adams and Reese LLP Amanda Green Alexander of Alexander Law PA     Cole J. Copertino of Cole, Scott & Kis[...]

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CRM Integration to Expedite Lead Response Time

06/07/2018 07:00 am

A CRM system helps your company manage their current clients, potential prospects, and sales and marketing campaigns. Unfortunately, with so many options to choose from and new pitches being thrown at you every single day, it is often difficult for managers to select a single CRM that meets their organization’s many different needs. Whether you have chosen a stand-alone system or are using a web[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 6/4/18

06/04/2018 02:00 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Benjamin Houston Wilson of Morgan & Morgan Brandon Schwartz of Schwartz Law Firm Brooke C. Tansill of Frederick J. Tansill & As[...]

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Long-tail Versus Short-Tail Keywords: Why You Need Both

05/31/2018 07:01 am

If you have ever spent any time trying to make sure that your law firm is found in Google’s search engine, you are likely familiar with the term “keywords”. Keywords are the words that people enter into Google that are essential for returning relevant results for their search. There are two main types of keywords that the experienced web-marketer should be familiar with: short-tail and long-[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 5/28/18

05/29/2018 01:38 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Christopher L. Lockwood of Wilmer & Lee, P.A. David Hazouri of Rafool, LLC Dennis Allen VanDerGinst of VanDerGinst Law, PC Elizabe[...]

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Why Attorneys Should Care About the Sales Lifecycle

05/24/2018 07:00 am

One common mistake some firms and lawyers make is overestimating how unique or specialized their team and services are compared to the rest of the landscape. The legal space is crowded, and with dozens of firms competing for a client's business, ignoring essential marketing efforts and the value of establishing and tracking a sales cycle can cause real consequences on your bottom line. And with ro[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 5/21/18

05/21/2018 02:04 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron H. Reinke of Bazos, Freeman, Schuster & Braithwaite, LLC Anthony D. Taibi of Taibi Law Group, PLLC Charles E. Jagolinzer of Fis[...]

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Get The Most Exposure out of Your Google My Business Listing

05/16/2018 06:47 am

Here are some quick tips to keep your Google My Business (GMB) active and engaging. You’ll want to do this for a few reasons: Engage your potential clients Provide potential or returning clients easier ways to communicate with you Provide easier ways to get pertinent information about your business Provide answers to frequently asked questions By doing so, you also will rec[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 5/14/18

05/14/2018 01:53 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Elliott R. McDonald of McDonald, Woodward & Carlson, P.C. Esther Zelmanovitz of Esther Schwartz Zelmanovitz, PLLC  Hector Ramon Buig[...]

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Live Chat: Changes You Need To Know To Avoid Being Penalized In Organic Searches

05/10/2018 07:00 am

Live chat, a small pop-up box generated after a user visits a website offering the option to chat with someone in real time, can be incredibly helpful for small and solo law firms. The intake questions the chat service asks can be specified beforehand so that law firms receive the exact information they want from visitors using the live chat functionality. However, you may have noticed a change to[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 5/7/18

05/07/2018 03:33 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Anthony 'Tony" Ciccone of Kiester Ciccone Bollier, LLP Benjamin Allen 'Ben' Geslison of Baker Botts L.L.P.     Blake Cole of Cole, Sc[...]

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How Much Content Should You Write for Your Law Firm Website?

05/03/2018 07:00 am

We will start by being up front: when it comes to creating compelling content for your website, that will both resonate with the user and also conform to Google’s quality guidelines, there is no magic formula to determine how long it should be. At a minimum, you need at least two or three paragraphs of topic-relevant content along with related titles and section headings. According to Google[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 4/30/18

04/30/2018 02:26 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Celia Howes of Hoevet Olson Howes, PC Christopher Wayne Adams of Law Office of Christopher W. Adams, P.C.     Daniel L. Freidlin of M[...]

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Managing and Tracking Your Leads

04/26/2018 07:00 am

While most lawyers recognize the importance of managing their cases, not every firm has a grasp on how to efficiently manage and track their leads. In recent years, case management software like Clio, Rocket Matter, and MyCase have become essential tools for task management and case organization. You track client matters, follow schedules, record time, and most attorneys know the benefits of these[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 4/23/18

04/23/2018 02:46 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrew L. Bryant of The Law Office of Andrew Bryant Douglas R. Halstrom of L'Abbate, Balkan, Colavita & Contini, L.L.P.     Glen [...]

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5 Immediate Actions To Implement On Your Website

04/19/2018 08:01 pm

Long gone are the days when law firms could publish a website and pay no attention until a change in personnel required an update. Today’s savvy consumers require fast answers to their questions and will quickly bounce off to a competitor if a site does not meet their needs. We’ve listed below five critical tactics to make sure your website conforms with today’s technology and search engi[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 4/16/18

04/17/2018 02:11 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Brian Patrick Nally of Reminger Co., L.P.A. Charles Andrew Dirksen of Cera LLP     Elizabeth Siano Harris of Harris Appellate Law Off[...]

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How To Claim & Optimize Your Google My Business Listing

04/12/2018 09:00 am

Make Certain Your Law Firm Gets The Most Visibility On Google The majority of consumer searches for an attorney include local intent. Consumers want legal counsel close by, so they search for things like: “attorney near me”, “Chicago bankruptcy law firm”, or “best divorce lawyer in NYC.” To be found in those searches, attorneys must claim and optimize their Google My Business (GMB) li[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 4/9/18

04/09/2018 02:54 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alexandra Garrett of Silver, Voit & Thompson, Attorneys at Law, P.C. Amy Marie Stewart of Stewart | Bradbury PLLC     Anthony Ase[...]

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Live Chat: A Great Complement to Phone Calls

04/05/2018 07:00 am

The goal of live chat is not to replace phone calls. One of the concerns that prospective clients often voice is “will live chat take away phone calls from my business?” While it is understandable why they may initially think that, in our experience live chat helps increase calls to your business, often by a significant amount! The reason behind this is that live chat can help engage vi[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 4/2/18

04/03/2018 03:48 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam E. Carr of Carr Law Office, LLC  Alex Cord Dell of The Law Firm of Alex C. Dell   Ana de Alba of Lang, Richert & Patch A Prof[...]

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Creating A Solid Intake Process

03/29/2018 07:00 am

The intake process for any law practice or organization serves as the critical point of entry for new clients. The first meeting or consultation with a prospective client is where you get to make that all-important first impression on them. The intake process, however, usually begins at or before the first client meeting and may involve a few additional steps afterward. Despite the hugely impor[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 3/26/18

03/26/2018 01:54 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alex M. Brown of Alex M. Brown Law, LLC Amy Louise Brewer of Brewer Law Offices P.C.     Bradley Adam Hays of Manion Gaynor & Man[...]

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Does Your Online Biography Have What It Takes?

03/23/2018 02:19 pm

Potential clients shop around. They review a number of attorneys, even when they’ve been referred by a friend.  Does your online profile have what it takes to convince a prospect to contact you? Anatomy of a robust online biography In order to convert viewers into clients, you need to make clear not only that you stand ahead of the pack in terms of credibility and effectiveness but also t[...]

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How Your Current Web Traffic Affects The Types Of Opportunities You Receive

03/22/2018 07:00 am

Attorneys know that analytics are invaluable for tracking the success of their marketing efforts. Those who are technically savvy may track their website’s analytics and may monitor their social media views, likes, and shares as carefully as they follow intake and progress of their cases. Social media has taught us that views and likes are a strong sign of popularity, but when it comes to leads [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 3/19/18

03/19/2018 02:37 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Carrie Leah Thompson of Simmons Perrine Moyer Bergman PLC Danielle Bess Obiorah of Obiorah Fields, LLC     Gary Fink of Law Offices o[...]

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The Benefits of Adding Live Chat to Your Site and Blog

03/15/2018 07:00 am

When a person is looking for a lawyer to help them with a legal issue, they often turn to online searches to find the right lawyer to help them with their case. While online search allows for immediate results with a few keystrokes, there is still a noticeable disconnect and lack of real-time interaction that can potentially deter people from contacting you and your firm. It is likely that you hav[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 3/12/18

03/13/2018 03:17 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron M. Hines of Pearson Bitman LLP Christopher P. Meier of The Meier Firm, PL Collin K. Hirschfeld of McKercher LLP Craig E. Frisc[...]

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Instagram for Law Firms

03/08/2018 07:00 am

One of the biggest social media platforms utilized by businesses and entrepreneurs across the world is Instagram. With over 25 million business profiles operating today, organizations are tapping into the huge marketing potential of the platform and growing their reach like never before. Although social media platforms like Facebook, Snapchat, Pinterest, and Twitter remain popular, Instagram has a[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 3/5/18

03/05/2018 04:42 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam R. Rosenthal of Sheppard, Mullin, Richter & Hampton LLP Alexandra P. Smits of Harrington Brewster & Clein P.C.     Antho[...]

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Why Legal Intake Is Important

03/02/2018 07:00 am

To convert leads into paying clients, attorneys should evaluate the strength of their intake process. Whether you are a sole practitioner, boutique firm, or if you are a large firm with many locations, you probably are spending money on marketing.  If you are paying for billboards, ads, or are investing in digital marketing, it is critical that you have an efficient process for responding to phon[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 2/26/18

02/26/2018 03:22 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Allan K. Townsend of Maine Employee Rights Group Andrew J. Baranowski of Sutin, Thayer & Browne     Andy Ivan Niranjan Corea of M[...]

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Chat Operators - On the Frontlines of Live Chat

02/22/2018 05:11 pm

If you have been considering incorporating live chat on your site to help with lead-intake, client-conversion, and customer service, you are likely wondering about one of the essential elements of the service: the chat operators. How do they know what to say, especially given the various questions that visitors will ask? In order for a chat to be successful, the operator must be highly-trained [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 2/19/18

02/20/2018 04:49 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Benjamin Meredith of Iliff, Meredith, Wildberger & Brennan, P.C. Brian T. Mohs of Fried Rogers Goldberg LLC     Charles Kenneth[...]

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Program Designed to Improve Consumers’ Online Experience

02/14/2018 08:00 am

Late last year Google announced that it will block desktop pop-up ads starting February 15th to conform to the Better Ads Experience Program (BEAP). This program strives to improve consumers’ online ad experience by pushing for the elimination of the most disruptive ads. While live chat is not an advertisement, it functions like a pop-up.  Savvy live chat providers have already modified and [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 2/12/18

02/13/2018 03:05 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Diaz of SHD Legal Group, P.A. Andrew J. Simons of Sutin, Thayer & Browne    Brian Louis Lipshy of Saraga & Li[...]

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Video Marketing for Lawyers: 3 Easy Steps To Get Started

02/08/2018 05:29 pm

For many lawyers, the search for the most effective marketing platform is a confusing and sometimes frustrating quest. You may wonder if you’re reaching prospective customers on your social media profiles, or if you’re producing enough on-site content to help with your search-engine optimization (SEO) and customer outreach efforts. Many attorneys will tell you that on-site content and social m[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 2/5/18

02/05/2018 02:52 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Antonios P. Tsarouhas of Perantinides & Nolan Co., L.P.A. Benton L. Toups of Cranfill Sumner & Hartzog LLP Carleton Penn III of C[...]

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Local Search Weapon PART II - How to create a local landing page

01/31/2018 06:00 am

Constructing a quality city landing page is easier than most people imagine. Because many firms who optimize their website do not use local pages, implementing one could immediately give you an advantage over the competition. To begin, try implementing the following features into your page. Title: The quality of your headline will be the first thing the search engine’s crawlers or “bots[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 1/29/18

01/29/2018 03:23 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alice Elizabeth Benton of Benton Law, LLC Bart K. Larsen of Kolesar & Leatham Caroline Kunz Ivanov of Watkins & Eager Je[...]

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Local Search Weapon PART I - How to Achieve Top Placement

01/25/2018 07:00 am

Whether or not your firm appears when someone searches in your area for “lawyers in Emerald City” or “Smallville attorneys” can make a huge difference in traffic to your website and potential client-conversions. Online search results are one of the most popular methods for individuals who are looking for a lawyer, so it is crucial to take advantage of every tool available in order to enha[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 1/22/18

01/22/2018 05:12 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: James D. Beach of James D. Beach, P.A.  James Joseph Biscoglia of LaMarca Law Group, P.C.   Jayson R. Wolfgang of Buchanan Ingersoll[...]

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Four Trends that are Reshaping the Legal Industry in 2018

01/17/2018 05:45 pm

The legal industry is a constantly-evolving industry and is one that is often affected profoundly by advancements in technology and shifts in corporate behavior. We have identified four trends that began a sea change in our industry this past year, and we have identified how they may affect sole practitioners in 2018. These trends, including automation, the resurrection of the in-house legal depar[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 1/15/18

01/15/2018 05:38 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Dayne C. Phillips of Dayne Phillips Attorney At Law Doris J. Dabrowski of Dabrowski Law Firm J. Todd Miner of Najjar Denaburg, P.C. Ja[...]

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Internet Marketing Challenges for Law Firms in 2018

01/09/2018 04:11 pm

Lawyers have always faced a host of challenges related to acquiring new business, maximizing their public presence, and establishing themselves as credible professionals. These are marketing concerns are nothing new to law firms across the US. However, the excess of technology and advertising options present new wrinkles to an otherwise timeless issue.We have identified four key challenges current[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 1/8/18

01/08/2018 04:47 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Allison Goodson Mawhinney of GrayRobinson, P.A. Amanda Bundren McNelley of Sandberg, Phoenix & von Gontard P.C.    Beau James Br[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 1/2/18

01/02/2018 06:08 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Charles John Zimmerer of Charles J. Zimmerer PA Christy Fargnoli of Clawson Fargnoli, LLC Frederick L. Aschauer of Lewis, Longman & W[...]

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Tactics to Grow Your Firm:
2018 Checklist

01/02/2018 10:00 am

.checklist{border: 1px solid #c7c7c7; margin-bottom:40px;}.row.even{background-color: rgba(186, 189, 192, .3);}.number{text-align: center;font-size: 24px;font-weight: bold;color: #da2128;}.list-item{border-left: 1px solid #c7c7c7;} Back by popular demand, here is our second annual top 10 checklist to help you grow your practice in 2018. Start the new year off right by adopting these tactics prov[...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 12/27/17

12/27/2017 02:18 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrew Chan of Ericksen Arbuthnot Andy Bardos of GrayRobinson, P.A. Benjamin Wishart of Wishart Law Bethany Lynn Payton-O'Brien of T[...]

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Best of 2017 – Martindale's Top Articles and Webinars of the Year

12/13/2017 08:00 am

Our goal as your marketing partner is to help you grow your law firm. Throughout 2017, we’ve focused our content on essential marketing information to help you improve SEO for better web visibility, utilize social media for better engagement and develop your online credibility. Thanks to you, our webinar “How Successful Attorneys Win More Clients ” made it into the top 100 GoToWebinar Legal [...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 12/11/17

12/11/2017 03:02 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:   Allison Anders of Parks Zeigler, PLLC Barrett S. Moore of Blair & Stroud Benjamin Fernandez of Cole, Scott & Kissane, P.A[...]

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How to Staff Your Intake Process

12/07/2017 08:00 am

Whether you are launching a new practice or are looking to maximize efficiency at an established firm, having the right number of well-trained staff on hand to properly handle intake should be near the top of your list of priorities. While most attorneys understand how vital the intake process is to screen potential clients and establishing the attorney-client relationship, many firms fail to trai[...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 12/4/17

12/04/2017 05:01 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Brian Charles Corrigan of Law Office of Brian Corrigan Catherine C. Dugan of Peterson White, LLLP Clark Daniel Tew of Homesley & Wi[...]

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Tips for Optimizing Your Blog: A 10-step Checklist to Ensure Great Content

11/29/2017 07:00 am

Blog posts are an easy and efficient way to post engaging content and encourage readers to learn more about your firm. However, not all blog posts are created equal. If your content is boring, irrelevant, or riddled with mistakes, readers will not take an interest in it. What’s more, no one will read your content if it is difficult to find. Using search engine optimization (SEO) techniques will [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 11/27/17

11/27/2017 02:52 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Anne Heishman of Dingman Labowitz, P.C. Christopher Larry Wynn of Miller & Wynn Attorneys at Law Donna K. Rismiller of Rismiller La[...]

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How Does Ngage Live Chat Work?

11/22/2017 08:30 am

.mobile-how {display: none;}.tablet-how {display: none;} @media screen and (max-width: 1500px) and (min-width: 640px) {.desktop-how {display: none;} .mobile-how {display: none;} .tablet-how {display: block;}} @media screen and (max-width: 639px) {.desktop-how {display: none;} .mobile-how {display: block;} .tablet-how {display: none;}} Offering your website visitors the ability to e[...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 11/20/17

11/20/2017 03:56 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Amanda Thomas of Driver, McAfee, Peek & Hawthorne, P.L. Brian Matthew Dennis of Lang Law Firm, P.C. Dane Garland of Swindle Law[...]

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Reasons To Blog As A Lawyer

11/16/2017 06:15 pm

As an attorney who is active on the web, you may notice that some of your colleagues are actively blogging on their websites and social media profiles. We often hear the question: “It seems like everyone else is blogging. Do I need to do it too?” To that question, we often respond: “Yes, but only if you have something to say.” Today’s web is a sea of content, and quite a bit of it is [...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 11/13/17

11/13/2017 03:56 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Brad Jason Mitchell of Kramer, Green, Zuckerman, Greene & Buchsbaum, P.A.   Brendan Sweeney of Sweeney Law, P.A. Christophe[...]

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Martindale Social:
Critical Learning Source for Lawyers and Their Clients

11/08/2017 11:41 pm

If you’re like most people, you read postings on your favorite social media sites to stay abreast of important news, new ideas and new products to do your job or live your life better. This is why, as a lawyer, you’ll want to follow the Martindale social media pages presented below. Martindale is the legal industry leader, and we are committed to educating both consumers on the law and attorn[...]

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Combine Live Chat and Phone Calls to Increase Leads

11/07/2017 06:00 am

Turning prospects into cases is probably the most important job performed at your firm. No amount of skill or successful cases will make a difference if you do not have clients walking through your door. Unfortunately, attorneys often overlook the importance of their conversion techniques and may not even know what they should do to convert leads. This article takes a look at two of the most pop[...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 11/6/17

11/06/2017 03:33 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Andrew B. Cooke of Flaherty Sensabaugh Bonasso PLLC Anjali Nigam of The Nigam Law Firm Chris E. Ragano of The Law Firm of Chris E. [...]

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SEO and Geo-Specific Language Best Practices

11/02/2017 07:32 pm

When marketing your law firm, you are likely familiar with the workings of search engines and how they show results when a user searches for an attorney within a specific geographic area. While the major search engines like Google and Bing are aware of efforts to “best” the system and actively combat overt attempts to manipulate their search results, there are some simple best-practices you ca[...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 10/30/17

10/30/2017 01:51 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Andrew Mallon of Wood, Smith, Henning & Berman LLP Brenton D. Adams of Brent Adams Law Offices, PC Christopher D. George of M[...]

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Virtual Assistants for Law Firms: Benefits, Drawbacks, and Trends

10/26/2017 07:00 am

Customer service, clerical work, social media management, and office maintenance are all tasks that are typically handled by a lawyer’s office staff, but many attorneys often find themselves saddled with these assignments for one reason or another. Solo law practices can rarely afford to hire a full-time receptionist. Budgetary constraints can also impact smaller law firms. Even when lawyers can[...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 10/23/17

10/23/2017 01:59 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Brandon Harvey Zeigler of Parks Zeigler, PLLC Christopher H. Meredith of Copeland Cook Taylor & Bush A Professional Association [...]

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Law Firm and Attorney Video Marketing

10/18/2017 10:00 am

The uncontested popularity of the Internet makes advertising your law firm easier than ever, but the amount of competition for views, clicks, likes, and follows is steeper than ever before. It can be difficult to make your firm stand out when so many attorneys are investing tens or hundreds of thousands of dollars on their online marketing. One way to gain attention and strengthen your social medi[...]

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Ngage Facebook Messenger Integration

10/17/2017 08:00 am

Ngage Live Chat offers the ability to integrate directly with Facebook messenger on your company’s Facebook page.  What this means is, if someone clicks on the Facebook messenger option, it will go directly to an Ngage chat operator, 24/7. Once the chat is completed the operator converts and delivers the opportunity the same way as a standard chat. It allows you to convert the visitors on y[...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 10/16/17

10/16/2017 01:55 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Anna Conlon Aguilar  Carrie Blackburn Riley of Carrie Riley Dennis Paul Wilkinson of Thompson, Smith, Woolf, & Anderson, PLL[...]

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Google Increasing Focus On Security And Ad Filtering Through Chrome Extension

10/13/2017 02:24 pm

While some will argue that Google’s approach to security and ad-filtering may be “heavy-handed” at times, it is easy to see the efforts the internet giant is taking to improve the user experience.  According to a story in Ad Age, Google sent a warning email to thousands of internet publishers (including big names like Forbes, The New York Daily News, and the L.A. Times, and too many others [...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 10/9/17

10/09/2017 06:34 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Scott Anthony 'Scott' Brutocao of Cornell Smith Mierl & Brutocao, LLP Carrie Blackburn Riley of Carrie Riley Kenneth David Fr[...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 10/2/17

10/03/2017 03:09 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Robert Frank Rider of Robert F. Rider PLC Jay C. Zeleskey of Zeleskey Mediations C. Brenton Kugler of Scheef & Stone, L.L.P. [...]

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T.H.E.M. TECHNIQUE - An Effective Strategy for Responding to Online Reviews

09/28/2017 12:00 pm

.mobile-them {display: none;} @media screen and (max-width: 1070px) {.desktop-them {display: none;} .mobile-them {display: block;}} In an age when online reviews increasingly influence consumer behavior, ignoring them or responding critically can have a negative impact on your business. When done right, responding to online reviews is an effective way to build goodwill with clients and prospe[...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 9/25/17

09/25/2017 10:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Allen A. Drexel of Drexel LLC Angela Elsperger Lord of Vogel Law Firm Ashley D. Cleek of Rainey, Kizer, Reviere & Bell, P.L[...]

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Martindale-Hubbell Announces Client Champion Awards

09/19/2017 09:00 am

We are excited to announce today the launch of our new Client Champion awards, an exclusive recognition that demonstrates an attorney’s commitment to client service based on the quantity and quality of their scores on Martindale-Hubbell client reviews. Fewer than 1% of all attorneys have qualified to receive the award. We recognize these attorneys because they epitomize the best in client ser[...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 9/18/17

09/18/2017 02:28 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Bilal Ahmed Faruqui   Casey Dale Younger of Wilkins Patterson Smith Pumphrey & Doty Clement Jay Robbins of C. Jay Robbins, IV [...]

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Do’s and Don’ts – Responding to Client Feedback

09/18/2017 11:00 am

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How Many Leads to Your First Client

09/14/2017 10:08 pm

Have you ever wondered how many leads it takes to close a new client? Ask no more! Martindale-Nolo surveyed 1,557 new clients to determine the average number of days and leads it took before they closed their first client. Also, be on the lookout for our new lead nurturing guide, Guide to Nurturing Law Firm Leads into a Thriving Client Base. Click on image below to view/download a PDF version[...]

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How to Respond to Legal Queries on Social Media: Part II

09/14/2017 07:48 pm

Mistakes to Avoid when Answering Questions Online  In Part I of this series, we provided some basic guidelines to follow.What you don’t say in your responses, however, can matter almost as much as what you include. Steer clear of the following pitfalls – the most common mistakes attorneys make when answering questions online.   Mistake #1: Disclosing confidential information Use[...]

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Martindale-Hubbell Congratulates our New AV Preeminent Peer Rated Attorneys 9/11/17

09/12/2017 09:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Kelly B. Williamson of The Law Office of Kelly B. Williamson Bruce Llewellyn McDermott of Murtha Cullina LLP T. Scott Jones of Ba[...]

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How to Respond to Legal Queries on Social Media: Part I

09/08/2017 06:18 pm

Over the past few months, we’ve discussed how to set up your social profiles and use them to build your practice. Now we’re going to address how attorneys should handle legal inquiries that appear on their social profiles. How do you walk the fine line between serving as a friendly potential source of help and one-half of an attorney-client relationship? Here's how to answer questions online:[...]

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MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 9/4/17

09/05/2017 02:56 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Kaci L. Trojan of Durbin Larimore & Bialick, P.C. Peter Brandt Shelbourne of Shelbourne Law Timothy S. Mitchell of Mitchell Law[...]

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Google Local Listing Lets You Receive Texts

09/01/2017 01:00 pm

Google introduces another way for law firms to engage prospective clients. Google recently launched the ability for consumers to send texts directly from a law firm’s Google My Business listing.  This allows prospective clients to initiate text conversations directly from their mobile search results.  More than 60% of searches now take place on mobile devices, which means that a sizable percen[...]

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Martindale-Hubbell Congratulates our New AV Preeminent Peer Rated Attorneys 8/28/17

08/30/2017 08:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    James H. Revere of KPM LAW (Kalbaugh Pfund & Messersmith, P.C.) Hollie A. Smith of Butler Snow LLP Andrea R. Stone Brian Pa[...]

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Ethics for attorneys in the age of social media

08/29/2017 12:45 pm

While some attorneys still swear by television, billboard, and snail-mail advertising, it is impossible to deny that the internet and social media are extremely effective vehicles for advertising your legal services. The immediate access to an attentive audience online is too valuable to ignore, but it is important to consider the ethical pitfalls that can easily arise while marketing your firm on[...]

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Online Legal Directories: A Key Law Firm Marketing Strategy

08/23/2017 04:11 pm

More than 78 percent of consumers looking for an attorney start their search online. Even with a friend’s referral in hand, consumers turn to the internet to verify the credentials and reputation of the attorney’s name they received. With 1.3 million attorneys nationwide, how do you ensure consumers find you? Download the free guide: The Power of Online Legal Directories Online legal directo[...]

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How a Virtual Receptionist Can Help

08/10/2017 08:43 pm

Have you seriously considered your availability and ability to receive incoming phone calls – especially those from potential clients? Have you ever considered a lead generation service, but just can’t imagine being able to answer even more calls? Has the thought of hiring someone seemed too expensive? Fortunately, using a virtual receptionist service can be the perfect answer for all of th[...]

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The Power of Texting for Lawyers and Law Firms

08/02/2017 10:05 pm

Amazingly, 81% of Americans text regularly, and over 560 billion text messages are sent every month![1] This is not a fad. These texts represent an ever-growing form of communication for a quick and hassle-free communication. So how does texting help attorneys?  Let’s break it down. An article published by Ring Central found that 32% of texters have closed a business deal via text.[2[...]

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Reviews are more important than ever to Google

07/26/2017 03:16 pm

Online marketing would be much less complicated if companies like Google told businesses exactly how their algorithm determines the order of their search results. Until that very unlikely event takes place, law firms need to look to industry experts to determine how best to take advantage of Google to help their practice succeed. One of the more well-known resources for SEO is a company called MO[...]

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How to Leverage Q&A Platforms like Quora

07/18/2017 02:30 pm

Lawyers specialize in information and arguments. If you are a lawyer, people seek your services because they lack the legal information and rhetorical expertise they need in order to advocate for themselves. In short, you know something they need to know, and you know how to use it. It is this arrangement that makes online Q&A platforms, such as Quora, a powerful tool for lawyers. People flock[...]

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Social Media Success in 5 Minutes a Day

07/13/2017 03:00 pm

Facebook, Twitter, LinkedIn, Google+, personal blogs—the list of social media platforms grows more expansive by the day. As important as these networks are to legal practices, few attorneys feel like they have sufficient time to maintain their pages, especially since success seems to demand hours of daily attention. Many lawyers who relish the opportunity to expand their client base, connect wit[...]

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Social Media Platforms for Lawyers

07/10/2017 02:00 pm

  Related Posts: Social Media Success in 5 Minutes a Day Instagram for Law Firms Lawyers: Are You Guilty of Missing Out on These LinkedIn Opportunities? Ngage Facebook Messenger Integration [...]

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Page or Profile? How to Represent Your Practice on Facebook

07/05/2017 04:23 pm

You’ve decided your firm needs a presence on Facebook. Now you’re faced with another decision – Do you set up a page or a profile? If you’re struggling with this question, you’re not alone. Many firms starting out on social media don’t grasp the difference between the two.  What’s the Difference? Facebook offers two ways for you to represent yourself: a profile, and a page.  [...]

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Setting a Social Media Strategy

06/27/2017 04:00 pm

According to a study conducted by the Pew Research Center in 2016, approximately 69% of Americans use some form of social media. The widespread use of social media today makes it an ideal platform to expand your law practice and recruit new clients. However, the growth of social media users has also meant growth in the number of social media platforms. With so many different options available, d[...]

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The Four Buying Habits Series: The Humanistic Buyer

06/20/2017 07:36 pm

When marketing your law firm, it is essential to consider the decision-making process people engage in when it comes to hiring an attorney. People typically demonstrate four main buying habits when making a purchase or hiring a professional service provider. By identifying those patterns and tailoring your marketing efforts toward them, you can make sure you are not alienating a segment of the mar[...]

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Where Did Our Google Client Reviews Go?

06/15/2017 02:00 pm

Have you ever noticed that your firm’s Google listing has fewer reviews than it did in the past? Or that a specific review from a satisfied client seems to have disappeared? You aren’t seeing things.  Google has instituted filtering programs for the reviews on its Google My Business listings which will remove reviews they believe to be invalid. A recent article by SEO professional Joy Hawkin[...]

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The Four Buying Habits Series: The Methodical Buyer

06/12/2017 03:00 pm

When examining the decision-making process of individuals who are looking to make a purchase, it is clear that most individuals fall into one of four categories. These buying habits are strong signifiers of the way people make decisions, from which car they purchase to which attorney they hire to handle their case. The four buying habits are: competitive, spontaneous, methodical, and humanistic. [...]

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The Four Buying Habits Series: The Spontaneous Buyer

06/05/2017 03:32 pm

When making a purchase or seeking a professional service, individuals can be reliably categorized into one of four groups that describe their “buying habits.” These buying habits dictate the way in which the person makes decisions (logically or emotionally) and the speed at which they commit to a major purchase that will impact their lives. The four buying habits are: competitive, spontaneous,[...]

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The Four Buying Habits Series: The Competitive Buyer

05/31/2017 08:31 pm

Current studies of the buying habits of individuals, whether in brick-and-mortar stores or online, reveal that most individuals fall into one of four main categories: competitive, spontaneous, methodical, and humanistic. Upon closer inspection of the four buying habits, you will identify certain characteristics that will allow you to increase client contacts and drive calls, live chats, or form su[...]

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Social Media Do's & Don'ts for Lawyers

05/25/2017 03:26 pm

With the rise of social media platforms and the ease with which we can post and share information, the more professionals, and more specifically lawyers, must be cautious about the kind of information they are sharing. Here are some practical do's and don’ts for lawyers to adhere to so as to get the most out of social media without putting their firm at risk: [...]

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How Social Media Can Tarnish Your Law Firm’s Brand

05/17/2017 03:00 am

Social media provides great opportunities to boost your law firm’s brand and establish your reputation online — when it’s used correctly. While tweeting at 3 a.m. is already seen as a less-than-advantageous way of getting your message out, what hurts your brand most is relaying incorrect or inaccurate information about your firm, not optimizing your social media profiles, and not being activ[...]

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Manage Your Leads Better - Reap the Benefits

05/11/2017 04:35 pm

From our last article, 4 Sure-Fire Tips for Effective Lead Follow-Up, we learned that it’s critical to follow-up quickly and to nurture your leads. But how do you do this most effectively and efficiently? Having a lead management process in place enables you to systematically track and nurture your leads from when they first come in through sign-on. This will not only make sure you don’t miss [...]

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Best Practices for Screening Potential Clients for your Law Firm

05/03/2017 02:35 pm

The process of obtaining clients can be a source of stress for many lawyers, especially for small firms or firms that are just starting out. While it pains many lawyers to turn away business, it is important to properly pre-screen clients to avoid the headaches that come with clients who are not a good fit for your firm. Seasoned lawyers will tell you that you should not accept certain clients, no[...]

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Creating a Solid Intake Process for Success

04/28/2017 06:11 pm

Intake is one of the most important aspects of your business. It begins your working relationship with a “potential” client and consists of all the communications and activities associated with retaining them. These communications and activities may include phone calls, meetings, emails, text messages and nurture campaigns. As attorney Reza Torkzadeh put it, “The most important part of an[...]

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How to Staff Your Intake Process

04/27/2017 10:26 am

The best legal marketing in the world would be meaningless without a sound process for client intake. Developing an effective strategy and properly staffing your client intake can be a challenge, but is an important aspect of making the most of the leads that come through the door for your firm. A good intake process serves two essential functions: it determines who your firm can best serve and[...]

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The Effect of Ridesharing on DUI

04/25/2017 04:48 pm

The advent of ridesharing services such as Uber, Lyft, and the countless others that have sprung up in the wake of the app-to-service model, have been hailed as ultra-convenient and affordable alternatives to traditional transportation like taxis and buses, but have also been criticized for their aggressive business tactics and competitiveness in their attempts to gain a larger market share. While[...]

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4 Sure-Fire Tips for Effective Lead Follow-Up

04/18/2017 11:07 pm

As an attorney running your own firm, you know that getting new clients can be challenging. With 1.3 million attorneys in the U.S., competition is fierce, and it’s important you find a way to stand out. A Martindale-Hubbell study found 76% of consumers search for attorneys online. And if a potential client clicks through to your website and calls or submits a request to be contacted, you have[...]

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BANKRUPTCIES DURING TAX SEASON

04/06/2017 07:15 pm

As a bankruptcy attorney, you need to be prepared for the seasonal swings of business that inevitably occur each year. For those practicing bankruptcy law, the ebb-and-flow of filings is more pronounced than other practice areas.  Without a doubt, the beginning of the year—the dreaded tax season—sees the most bankruptcies. The highest number of total bankruptcy filings in the U. S. for 2014 w[...]

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Building a Successful Law Practice: How Michael Barasch Evolved His Firm to Meet the Needs of 9/11 First Responders

04/06/2017 12:12 pm

This interview with Michael Barasch of the New York law firm of Barasch McGarry Salzman & Penson, is the second in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Despite a résumé that includes tireless advocacy for the legal rights of 9/11 victims and first responders, attorney Michael Barasch of New York-based per[...]

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Networking for Results = Getting More Clients

03/13/2017 08:10 pm

If you’re like most people who go to events thinking they’ll drum up a ton of new business, you may find networking to be time-consuming, expensive and outright frustrating, especially if you’re a new attorney or professional representative. Striking up a great conversation and getting someone’s contact information is only part of the battle. What takes place afterwards matters most in te[...]

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Making Online Reviews Work For You — Common Myths About Reviews

02/07/2017 09:45 am

While the Martindale-Hubbell Peer Review Ratings have existed for well over 100 years, many lawyers are still getting used to the idea of being reviewed by fellow attorneys or their clients. We regularly speak to attorneys who are interested but apprehensive about engaging with online reviews, or definitively state they have no need for reviews as part of their business. In these conversations, we[...]

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Making Online Reviews Work for You: New Year, New Reviews

01/31/2017 08:46 pm

We’ve all started to settle into 2017. Many people reading this probably don’t write as many checks as they used to, but if I did, I’d like to think that we’re far enough in that I wouldn’t have to write a 7 over a hastily scribbled 6. It’s still a new year, however, and it’s a good time to think about how lawyers and law firms can improve their online presence. Research shows tha[...]

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Are Attorneys "People"?

01/27/2017 10:23 pm

In short, yes. They are also “persons,” “counselors,” and even “human beings.” So what am I getting at? When you write legal content, its text, urls, titles and other metadata, and both internal and external links need to contain the terms “lawyer” or “attorney” as keywords. These are important because they’re the terms people will use when searching for legal professionals.[...]

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Tactics to Grow Your Firm: 2017 Checklist

01/20/2017 10:43 pm

Here is a checklist with 10 different ways to help grow your firm in 2017. Start the new year off right by adopting these tactics designed to bring in more clients. 2017 Top 10 Marketing Tips 1) Make a resolution to contact all leads within 15 minutes Learn More 2) Add a monthly post, focused on your practice personality Learn More 3) Highlight awards, recognition, comm[...]

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End of Year Recap: Holiday Giving with the Salvation Army

01/17/2017 08:44 pm

Since the New Year, Martindale-Hubbell has hit the ground running using the time to prepare ourselves for our new products and services to come this year. We wanted to take a breather to share some of our end of year programs that our employees participated in to make our northern New Jersey community a better place. For the 11th consecutive year, Martindale-Hubbell participated in the Salvatio[...]

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3 Simple Email Nurturing Tips for Client Retention

01/10/2017 10:31 pm

In a previous article, we covered the importance and overall process of Nurturing Prospects into a Thriving Client Base. We learned that 90%+ of your initial leads may not be ready to retain you immediately – even after you are able to connect with them. This is where email marketing can help you get in touch, stay in touch, build credibility and educate prospects – all the while bringing them[...]

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Nine Mistakes You're Making On Your Google Business Listing

01/10/2017 12:52 pm

Use These Tips to Gain the Greatest Visibility and Avoid Suspension on Google With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a local presence for your business is huge. And that all starts with a Google My Business listing. Google My Business, referred to as “GMB,” is a free, simple service provided by [...]

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Using Google's New Text-Enabled Ads to Increase Conversions

12/22/2016 07:58 pm

Nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. And people aren’t limiting their use of messaging to social communications - 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service or to schedule an in-person appointment. No wonder Google is introducing text-enab[...]

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SEO for Your Law Blog: Title Tags and Headlines

12/20/2016 09:55 am

As you may know, one of the most significant benefits to regular blogging is the impact it can have on your search engine optimization (SEO) efforts. As you continue to offer your readers useful, informative content, you can boost the search rankings of your web pages and give your law firm greater visibility in a competitive digital environment. To that end, there are numerous SEO practices yo[...]

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Making Online Reviews Work for You: Is a 5.0 the Right Goal?

12/16/2016 06:22 pm

In a recent study, Northwestern University’s Spiegel Digital and Database Research Center analyzed how online reviews can impact consumers’ purchasing decisions. While legal services were not included in the study, the findings are illuminating, particularly in two aspects: Finding:  As you might expect, the higher the scores a product received, the more likely someone was interested in pu[...]

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Keep It Simple: Your Law Blog Should Be on Your Firm’s Domain

12/15/2016 02:36 pm

A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is www.thomasjonescincy.com. The attorneys may wonder if they should host their blog at www.[...]

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3 Ways That Lawyers Can Be People Too on Social Media

12/13/2016 03:00 am

Social media is a great opportunity for prospective clients to learn more about you. My very first post on The A.R.T. of Social Media for Lawyers focused on three core concepts that you should focus on in building your law firm’s social media presence. This post will enhance all of those concepts as you look to create your brand personality on social media, but will focus on adding your human si[...]

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To Share, or Not to Share?

12/02/2016 02:27 pm

One of the most important components of online marketing for a law firm is blogging. If your firm has multiple attorneys focusing a variety of practice areas, you may be wondering: should each attorney have his or her own separate blog, or should your firm have one main blog to which each attorney posts at different times? This is a good question and one that's best to settle before you ramp [...]

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What To Blog About When You Can't Think Of Topics

11/21/2016 07:58 pm

The case for blogging is strong and many lawyers I work with have been convinced that they should be writing posts on a regular basis. But writing those posts is easier said than done. Attorneys often find themselves staring at a blank screen, with no idea where to start. During a recent webinar we held in September, 19% of participants said they avoided blogging because of it was too hard to f[...]

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Why It’s Important to Include Images in Your Blog Content

11/09/2016 05:47 pm

When you create content for your legal blog, your primary focus should be on delivering useful information that your readers will find interesting and valuable. But almost as important as the content are the images you choose, because images  attract readers and keep them engaged. One study found that about 94 percent of users are more likely to read a blog post that includes an image than a p[...]

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Martindale-Hubbell Donates Halloween Costumes to Kids in Newark, NJ

10/28/2016 02:34 pm

We had such a great experience working with Jersey Cares collecting for their School Supply Drive that we decided to partner with them again for their Halloween Costume Collection Drive. Once again, our employees from Martindale-Hubbell stepped up to help kids in need. We are proud to say that our company’s caring employees purchased and collected children’s Halloween costumes, ranging from[...]

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Election 2016: How the Candidates Can Improve Your Visibility

10/27/2016 09:39 am

In a time where social media, blogs and traditional media are overwhelmed with disagreements, malaise, and worry over the effects that this election could have on our future (and you personally),  it’s wise to remember that when everyone is writing about a certain topic, writing about completely different topics will make yours stand out all that much more. This is the time to get online and st[...]

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Blogging to Build Trust: How Attorneys Can Benefit

10/21/2016 06:43 pm

Not all lawyers make blogging a priority in marketing their firms. But an independent survey recently conducted by afflinet, a well-respected performance marketing network, found that people trust bloggers more than journalists, their social media contacts, and their colleagues. So, as professionals who rely on building and maintaining trust, attorneys would be well served by blogging. The surv[...]

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Powerful Website Platform Adapts to Meet Law Firms’ Marketing Needs

10/14/2016 10:23 am

When challenged by the legal industry’s demand for adaptable, attractive websites at a competitive price, our designers and developers at Martindale-Hubbell surpassed expectations in creating a platform whose versatility is its strength — allowing flexibility based on client feedback and the changing market, which benefits thousands of attorneys. During a recent discussion, team leaders explai[...]

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How To Do a Basic Competitive Analysis Without Spending a Dime

10/13/2016 08:40 am

Check Out These Free Tools to See What Your Competition Is Doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding out what’s happening in your niche, which is paramount to your success. The concept of doing a competitive analysis is pretty simple: find out what your competition is doing, and then figure out a way t[...]

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Lawyers: Are You Guilty of Missing Out on These LinkedIn Opportunities?

10/03/2016 03:00 am

In my previous posts, we focused on how to optimize the opportunities found on the layout of your Facebook page and Twitter profile to best support your brand. Today, we are going to focus on LinkedIn. Your LinkedIn Company Page is a powerful tool to make new connections, get referrals, generate leads and build your brand. CAVEAT: REQUIREMENTS FOR ADDING A COMPANY PAGE You must meet the foll[...]

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Lawyers: Are You Guilty of Missing Out on These Twitter Opportunities?

09/26/2016 03:00 am

In my previous post, we focused on how to optimize the opportunities found on the layout of your Facebook page and LinkedIn page to best support your brand. Today, we are going to focus on Twitter. While Twitter does not provide as many opportunities or as much space to promote your firm as Facebook does, there are ways to use this social media tool to your advantage. Let’s begin analyzing t[...]

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Headings on Your Website Pages: Do's and Don’ts

09/20/2016 08:15 am

As we discussed in detail in our previous blog post, visitors to your website tend to use very specific patterns when reading your content. Moving in what’s known as an “F-pattern,” they pay most attention to the top-left corner of a page, along with headings, subheadings and introductory paragraphs. We would like to focus now on headings, where website visitors often look when scanning f[...]

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Lawyers: Are You Guilty of Missing Out on These Facebook Opportunities?

09/19/2016 03:00 am

Some of the best free promotion for your brand can be found on social media. Anyone can create a business page on Facebook, and it is free to do. Instead of focusing on what to post on Facebook, we are going to talk about how to truly focus on optimizing the opportunities found on the layout of your Facebook page to best support your brand. Let’s begin analyzing the layout of your Faceboo[...]

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Lead Response Management Study Offers Important Insights for Attorneys

09/13/2016 10:24 am

Lead Response Management (LRM), in partnership with InsideSales.com, has developed a lead response management study that looks at the best days and times to contact and qualify leads, while highlighting the importance of following up with leads quickly. The study has some key takeaways for attorneys, who can use its findings to determine the best times to reach out to prospects. Researchers wit[...]

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Creating an Effective Nolo Profile for Your Law Firm

09/12/2016 03:43 pm

As many of you may know, Nolo.com, along with Lawyers.com and Martindale.com, is one of the primary directories within the Martindale-Nolo Legal Marketing Network, generating over 15 million unique visitors per month. Nolo.com is also one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85). For law firms, Nolo is a great resource for acquiring new clien[...]

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Martindale-Hubbell Collects School Supplies Needed For Newark, NJ

09/02/2016 05:28 pm

The first day of school can be tough for kids of all ages, but for some, it’s even tougher on their families’ finances. Teachers’ long lists of school supplies ranging from safety scissors to scientific calculators can be a real challenge for those with a limited income. We thought we might be able to help — just in time for the start of a new school year. This month, Martindale-Hubbell[...]

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2016 State of Online Marketing Infographic

08/25/2016 08:12 pm

For a second year, Martindale-Nolo surveyed over 300 attorneys to determine their most effective marketing tactics and their best practices for following-up on leads. This infographic depicts key stats from this survey. A full State of Online Marketing white paper will be published next month.  Click here or on image below to download infographic     Looking for lead[...]

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Strong Marketing Statements Make a Quick, Powerful Impression

08/25/2016 05:31 am

Online engagement hinges almost exclusively on making an immediate impact. That means when people looking to hire a lawyer visit your site, they need to know right away what your firm can do for them. That’s where a carefully crafted marketing statement comes in — grabbing readers’ attention in just a few words. Your marketing statement clearly and succinctly describes what your firm has [...]

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How Readers Scan Your Page

08/18/2016 07:16 am

Whenever you’re creating content for your website or blog, it’s important to understand how your readers will actually consume that content. In a recent post, we outlined the two stages of reading — first comes scanning, followed by more in-depth reading. What we have not yet covered is how visitors to your site are likely to scan your page to determine if the content you are providing will [...]

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Making Online Reviews Work For You – Asking Clients For Reviews

08/15/2016 09:40 am

In two posts last month, we discussed why attorneys need to respond to the online reviews they receive and how to do it. Because more than 80% of people check lawyer reviews as the first step to finding an attorney, we’re taking a step back and looking at strategies for getting good reviews in the first place. The first step to getting more reviews from clients is asking for them. You may hav[...]

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Martindale-Hubbell Holds Blood Drive to Save Lives

08/12/2016 07:09 pm

Why Donate? Have you, a friend, or a family member ever needed a blood transfusion? If so, you were the recipient of someone’s donated blood, which is often collected during blood drives. From helping accident victims to terminally ill patients, these drives provide lifesaving treatments for those who require blood for surgery, ongoing medical conditions, or emergency transfusions. Blood Drive[...]

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You’ll Read This Quickly Before You Read it Carefully

08/11/2016 09:09 am

Every word on your law firm’s website is important: the impressions that consumers get from reading your content can make or break your business. You also have to put the key information in exactly the right places, because most people will hardly read your content. But hold on — your prospects read your website very carefully and really fast? How can both of those statements be true? Because [...]

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Lawyers.com Profile Redesign Enables Improved User Engagement

08/05/2016 10:24 am

At Martindale-Hubbell, we’ve just made your Lawyers.com profile more attractive — and more powerful. Our goal in redesigning your profile page was to make it as accessible as possible to potential clients, with an open and inviting layout and user-friendly navigation. By emphasizing client reviews, videos, and attorney photos, Lawyers.com profile pages offer users the same type of engagement t[...]

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Focus on the Five W’s for Effective Web Content

08/04/2016 08:46 am

So you’ve had a website created, with a smashing design and attention-grabbing images. But when it comes to the content on your site, where do you begin in capturing the essence of your firm and its services for potential clients? Writing impactful website content comes down to the five W’s: who, what, where, when and why. This concept, which actually dates back to ancient Greece, has been [...]

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Generating New Business: Experience-Based Advice from Attorney Reza Torkzadeh

08/02/2016 03:45 pm

In our series covering the ways in which new attorneys can generate leads online, our most recent post discussed how you can make sure you’re making the right investments in digital marketing. In this post, personal injury attorney Reza Torkzadeh of The Torkzadeh Law Firm shares his insights on the importance of a strong web presence, search engine optimization (SEO), and lead generation.  L[...]

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HOW TO BUILD & OPTIMIZE A WEBSITE FOR A GENERAL PRACTICE LAW FIRM: Lead Generating Websites

07/29/2016 10:12 pm

How do you build and optimize a website for a multi-service business that will get clients? Now that you’ve weeded out the window shoppers and effectively targeted the right clients by driving them to your website, you need to get them to contact you, through email or phone. To optimize any multi-service business for conversion, your website needs to immediately and clearly define: Who: [...]

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Steps to Verify Your Law Firm's Twitter Account

07/28/2016 03:31 am

We all know that social media can be a reputation management nightmare because it is so easy to create fake or parody accounts; just check how many Twitter accounts you can find for Kim Kardashian! Luckily for her, she was one of the very first to verify her personal account and get Twitter’s blue verified badge, but there are still plenty of other unverified accounts out there. How can y[...]

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Four Ways to Make Your Website More Accessible to Disabled Users

07/27/2016 11:45 am

As more and more business is conducted online, meeting the needs of disabled clients goes well beyond installing ramps or rails. Courts and regulators are engaged in a debate about which website features should be required under the Americans with Disabilities Act. No matter the outcome, following best practices not only guards against legal liability, but also ensures that your firm can communica[...]

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How to Build & Optimize a Website for a General Practice Law Firm: Capturing the Right Clients

07/22/2016 09:09 pm

As a general practice litigator, you’re on the hunt for new clients daily. Do you want to attract people who are browsing businesses for any type of need or those who are ready to retain you for their specific need? As you hunt for the ideal client, you want clients who seek answers to questions that are transactional (where is the closest divorce attorney?) rather than informative (what does a [...]

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Is Your Marketing Cost-Effective?

07/21/2016 06:36 pm

(Part 4 of a series for New Attorneys) In our multi-part series, we have been covering the top online marketing strategies for new attorneys, including search engine optimization (SEO), search engine marketing (SEM) and lead generation. Our previous post focused on the latter of these strategies. Now, let’s dive a little deeper into using the right metrics to develop the most cost-effective[...]

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Waiting for Business? Don’t!

07/21/2016 04:47 pm

(Part 3 of a series for New Attorneys) Over the past few weeks, we have been covering an important topic for new attorneys: how you can market yourself online in an increasingly competitive digital world. In our most recent post, we detailed two important strategies in the form of search engine optimization (SEO) and search engine marketing (SEM). While these two strategies are important to a[...]

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Website Do’s and Don’ts for Attorneys: Infographic

07/20/2016 06:55 pm

Knowing what to have on your law firm's website and how to present it can feel overwhelmingly complicated. With your sanity in mind, here are five uncomplicated things to do (or not do) with your website, and why each is important. View the infographic here, too. [...]

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Making Online Reviews Work For You, Part II – Save T.H.E.M.

07/19/2016 09:22 am

In our last post, we discussed the importance of responding to reviews and what to consider when crafting a response.  Today, we will discuss the techniques to consider when responding to reviews, both positive and negative. This post was co-authored by Lia Smith, VP of Education and Marketing at Satisfacts. The Save T.H.E.M. Technique Timing, honesty, empathy, and message (T.H.E.M.) are[...]

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You Have 10 Seconds to Convince Visitors to Stay - Webinar

07/15/2016 03:38 pm

When people with a legal issue arrive at your website, you only have a few seconds to grab their attention and convince them that they’ve come to the right place. Once you’ve jumped that hurdle, you need to show them why they should hire you. Learn how to create content that connects with the clients you want from a seasoned website content writer and an SEO expert who has his JD. They’ll[...]

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Making Online Reviews Work For You, Part I – Responding to Reviews

07/12/2016 09:18 am

We’ve written before about the benefits of online reviews for lawyers and law firms. Once you have peer and client reviews, it’s just as important, if not more important, to respond to them. This post will explain why responding to reviews strengthens your online presence. Next week, we will provide further details about how to respond to the reviews you receive.    This post was co-auth[...]

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They’re Not Just for Restaurants and Razors - Webinar

07/08/2016 04:35 pm

In a recent poll of 500 legal professionals, 97% responded “yes” to “Have online reviews ever impacted your purchasing decisions?” Online reviews now apply to more than just hotels, restaurants and consumer goods – they have become critical in winning new clients. More than 80% of consumers check lawyer reviews as their first step in finding an attorney; a whopping 70% even said they wou[...]

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How to Make Sure You Never Miss Martindale-Hubbell News on Facebook

07/08/2016 02:32 pm

At the end of June, Facebook once again changed the algorithm that determines what posts you see in your News Feed. You might have noticed this change already, with more posts from friends, family, and people you regularly connect with on the social network becoming more prominently displayed over posts from other media outlets. Why the change? According to Facebook: Facebook was built on the [...]

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SEO and SEM: An Introduction for Law Firms

07/07/2016 11:25 pm

(Part 2 of a series for New Attorneys) In part 1 of our series, we provided new attorneys with an overview on the top three online marketing strategies used by law firms. We would now like to focus on two of those tactics: search engine optimization (SEO) and search engine marketing (SEM). According to a LexisNexis survey, more than 75 percent of legal consumers begin their search for an atto[...]

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Tracking Your Offline Advertising with Google Analytics

07/07/2016 07:31 pm

Have you ever wondered how well that advertisement in the local newspaper is doing driving traffic to your website or what the success rate is of the expensive business brochure you mail out each year? You needn’t wonder any more: you can track your offline advertising using Google Analytics. Many businesses are still using a mix of online and offline advertising in their marketing efforts. T[...]

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Proven Website Strategies to Attract the Right Client - Webinar

07/01/2016 03:32 pm

Your law firm website is generating traffic, so why aren’t you getting the clients you want?  In a lively discussion, lawyers Bryan Salamone and David Joffe discuss with Martindale-Hubbell’s own Felice Daddario and Frank Grippo strategies for defining, attracting and engaging your target audience to bring the right clients in the door. You’ll learn how these two solo practitioners increa[...]

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Top 3 Online Marketing Strategies for New Attorneys

06/30/2016 06:31 pm

(Part 1 of a series for New Attorneys) The following is an excerpt from a webinar, titled Top 3 Online Marketing Strategies for New Lawyers aired on 5/24/2016. For an attorney new to the field, there are a number of challenges you must overcome as you begin your career, especially if you plan on starting a firm of your own. One of the most pressing issues is how to market your services to pote[...]

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The Google Local 3-Pack to Become a 2-Pack

06/29/2016 11:55 pm

Google recently announced at the SMX Advanced conference (June 22-23) changes to its Local search results – the “3-pack” listings under the map will become a “2-pack”. This means that the three organic listings currently under the map will become one AdWords ad listing and just two organic listings (see example in the below image). This will be great for lawyers who want to buy into [...]

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Top Factors in Choosing An Attorney - Infographic

06/29/2016 09:07 am

Finding an attorney can be a daunting task for most people. Knowing what people are looking for when they search for an attorney can help you set up your website and other marketing efforts to speak directly to their needs and increase your ability to attract them as clients. Check out our infographic showing the top three traits people cite as their primary concern when choosing an attorney.[...]

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Tips for Getting Exposure for Your Blog

06/27/2016 10:28 am

You’ve been convinced of the importance of having a blog, and have an understanding of how to write a blog post, but now you may be wondering if the time you invest in your blog will be worth it. Sure, your family and friends read your posts with enthusiasm, but how do you reach outside your circle to potential clients and business referrers? Start With Your Content The most effective mean[...]

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Law Firm Websites: The Importance of Encouraging Interaction

06/09/2016 10:07 am

If you want to be able to convert phone calls or emails from website visitors into business for your law firm, you need to make it as easy as possible for the reader to contact you — and then you need to get back to that person as quickly as possible. Encouraging interaction requires more than thoughtfully designing your firm’s website. You must provide an immediate response to those who call,[...]

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Basics of Analytics for Law Firm Websites Part I: The “Bookend” Data Sets

06/08/2016 08:25 pm

If someone asked you whether you had received a client from your website during the past 30 days, would you know the answer?  Surprisingly, when we asked roughly 500 webinar participants this exact question, more than a quarter of them indicated they had no idea. You invested in a website so it would help grow your business. To understand the return on your investment, you need to track who fo[...]

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Are You Connecting With Your Clients? Why Not Use Video?

06/03/2016 09:30 am

“Give the people what they want” is standard operating procedure for how businesses attract and keep customers. In the digital age, however, things have changed, and that change places more importance than ever on the right kind of video content to market your firm. As an attorney seeking clients, you need to ask yourself whether you’re giving your potential clients what they want and need, [...]

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Targeting the Right Clients: Solving Their Problems

05/19/2016 06:52 pm

Why do people pick up their phones, search the web, or even spend time on Facebook? Generally, they are trying to solve some sort of problem. Sometimes, the only problem they are dealing with is their own boredom, but in many situations, they are actually seeking an answer or looking for help with a specific issue. Your law firm’s website needs to be designed with this in mind — your website s[...]

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Building a Legal Empire: How Anthony Licatesi Solidified His Brand During a Financial Crisis

05/05/2016 10:30 am

This interview with Anthony Licatesi of the New York law firm of Rubin & Licatesi, P.C., is the first in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Getting a foot in the door Attorney Anthony Licatesi has always had a mind for business, starting in high school in the late 70s when he became one of the first nightc[...]

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Nurturing Leads into a Thriving Client Base

05/02/2016 09:08 pm

The following is an excerpt from the webinar, titled “Best Intake Practices for Retaining More Clients”, aired December 9, 2015. Today, it is virtually impossible to grow your firm simply through referrals or word of mouth. It has become increasingly important that law firms invest in online marketing efforts for business development. But online marketing is expensive, and not all leads tur[...]

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Search Location Drastically Affects Local Rankings

04/27/2016 08:20 pm

You have a beautiful new website. You've claimed your Google My Business listing. You've been blogging and posting to Google+ regularly. You bought a subscription to MozLocal to help improve your local presence. You've kept up to date on best practices, but you're still not ranking in local searches throughout your town. What gives?  "Location" may be your biggest hurdle. This blog was co-writ[...]

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Curated Content Doesn't Create as Much Value as You Do!

04/25/2016 12:50 pm

Lawyers are busy people. Between client meetings and court appearances, what lawyer has time to sit down consistently and write about things going on in the world related to their practice? The latest rage, especially in social media, is for law firms to curate content onto their social media profiles. While this keeps your social media profiles active with posts and tweets, is Content Curation al[...]

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Martindale-Hubbell Knows How to Get Their Hands Dirty

04/22/2016 09:06 pm

Bright and early on the morning of Saturday, April 16, employees of Martindale-Hubbell volunteered to adopted a park to clean up at the historic Deserted Village of Feltville, situated in the Watchung Reservation in Berkeley Heights, NJ. While many are familiar with the reservation, fewer know about the Deserted Village, once the site of a printing factory built by David Felt in 1845 and the v[...]

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Targeting the Right Clients: Don’t Be Afraid to Ask For the Business You Want

04/21/2016 10:49 am

For attorneys to conduct a successful online marketing program, it is essential that they target the right clients. In a previous post, we discussed using client personas, fictional characters based on your ideal client, as a tool for helping you figure out where to direct your marketing efforts and what those efforts should look like. In addition to aiming your marketing campaign at the right peo[...]

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PPC Is a Legal Marketing Secret Weapon

04/19/2016 10:53 am

Consider all the ways you target potential clients with advertising. That billboard of yours reaches every driver on the highway. Your newspaper ad reaches hundreds of readers and subscribers. But how many of those reached are actually in the market for your services at that time? Most people driving to work or reading the newspaper aren’t looking for a lawyer. Is there a way to advertise only t[...]

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Targeting the Right Clients: Developing Client Personas

04/14/2016 02:56 pm

What is a client persona? When it comes to marketing, attorneys need to decide what it is they hope to accomplish before they try to do it. Part of creating a plan is deciding whom to target. How can law firms identify and target the ideal market? By creating client personas. What is a client persona? It's a fictitious character who has the characteristics of your target audience. Client persona[...]

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Three Tips for Getting Your Firm Liked on Facebook

04/04/2016 09:13 am

Maybe you’ve heard that 25% of lawyers got new clients from social media last year. So you register for a Facebook account, create a page for your firm, then sit back as the referrals roll in. Not so fast. Social media is a must for any law practice. But having profiles is not enough. The firms succeeding at social media take time to grow an audience and build a relationship with them. On [...]

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Myths of the Martindale Peer Review

04/01/2016 09:54 am

Fatigued, he completes his climb of the narrow, spiraling staircase.  The tower’s 14th century design was intended to mirror London’s Lincoln Cathedral, once considered the largest building in the world.  Now that he’s reached the top, the only thing that stands between this attorney of 20-plus years and judicial preeminence is a massive wooden door.  He knocks.  “Enter” the voic[...]

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5 Things to Focus On When Optimizing Websites for Mobile

03/25/2016 06:55 pm

How To Optimize Websites for Mobile If you read our last post on why you should focus on mobile optimization and why to go responsive I’m hoping you have fewer questions about why and more questions about how. Make your Website Mobile Friendly If you missed our last post questioning why to focus on mobile, the answer is simple; the user. Because Google is always fixated on providing value to [...]

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The Question Is Not Why You Should Go Secure, But When!

03/23/2016 10:37 pm

You may have read a lot over the past couple of years about how Google recommends having a “responsive” website so that your site works on all platforms, from desktops to smartphones. If so, you probably also know that Google loves responsive sites. With any luck, you've already spent the time and effort on getting a responsive website, and you're thinking, "Ok, what's next?” Well, in add[...]

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Why do I need a Mobile-Friendly Website?

03/18/2016 08:57 pm

Have you ever searched for a website on your phone and had to zoom in to the point where you could barely read a full sentence just to click on a link? Because people want more faster, websites like this are a thing of the past.  Websites today need to be optimized for mobile.  If you are still asking: What is a mobile optimized site? Why do I need a mobile-friendly site? ...you're aski[...]

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3 Steps to Getting a Martindale-Hubbell Peer Rating

03/11/2016 07:16 pm

Martindale-Hubbell® Peer Review Ratings™ have been in existence for over 140 years.  It is a way for attorneys to get rated by their peers on their legal and ethical ability.   Our Peer Review Ratings™ are the gold standard in attorney ratings.  Attorneys looking to refer a client, as well as individuals researching lawyers for their own legal needs, use these ratings to identify, evaluat[...]

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How to Write a Blog Post That Gets Read

03/07/2016 01:47 pm

Last week I made the case for why an attorney should have a blog at all. Hopefully something resonated, and you’ve taken steps toward establishing one. Now you may be wondering how to pick subjects and write content that will be interesting to potential clients. Unless your blog is focused on astrophysics, writing a good blog posts is not rocket science. Think about how you like information p[...]

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Five Mistakes Lawyers Make Online

03/02/2016 02:33 pm

Here’s the problem: You’re an attorney, which means you’re busy. Between your time in court, the endless amounts of paperwork, and your client meetings, you barely have time to eat lunch. However, if you’re looking for continued growth and concerned about your future, you absolutely cannot afford to neglect your website and your digital presence. Maybe time isn’t the only issue. Maybe[...]

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Five Ways a Blog Directly Benefits Your Law Practice

02/29/2016 08:55 am

Blogging! Who has time? And who reads that stuff, anyway? Finding reasons not to blog is easier than spending money on vacation. How do you justify putting your billable time there when you get enough new clients through word of mouth, anyway? Well, word of mouth is now called “social media.” And chances are your client base is relying more and more heavily on what they read about you on[...]

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Ask a Lawyer CAN Be a Day at the Beach

02/26/2016 09:37 am

Well done. You clocked 80+ hours and let’s just say it: you were a God among lawyers.  You killed it this week and now you finally get a day to yourself. Your feet hit the sand and overhead you are adorned with a strikingly blue, cloudless sky. It meets the horizon with an ocean mixed of greens and blues, lightly threaded with silver.  The tide breathes in. So do you. You taste the salt in [...]

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The Importance of Online Reviews for Attorneys

02/19/2016 11:00 am

When was the last time you committed to a major purchase without seeking out feedback from a friend, a relative, or reviews on the internet? In today’s world, where everyone is connected and nearly anything you could ever want is a few mouse clicks or finger presses (and one day Amazon Prime shipping) away, we are surrounded by heart, star, thumbs up, and number ratings on nearly everything. Eve[...]

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Martindale-Hubbell Kicks Off Annual Food Drive for The Gateway Family YMCA

02/12/2016 09:03 pm

The Gateway Family YMCA has announced the launch of their 2016 Annual Campaign. Annual Campaign donations support the philosophy that everyone in the community has an open door to a place with vital community programs and a means to support youth development, healthy living and social responsibility. The 2016 campaign goal for Gateway Family YMCA is to raise $550,000 in donations to support those [...]

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Creating a Social Media Presence for Lawyers - Part 1: Who to Follow

02/08/2016 03:00 am

As they start out on their social media journey, many firms feel alone as they look at the zero counts of likes and followers on their brand new social media profiles. They ask, “Where do I begin, and most importantly, who should I follow and what kind of information should I share?” This post is the first in a two-part series on how to create a social media presence to answer those questions.[...]

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Overcoming the Short Attention Spans of … Oh Look, a Squirrel!

02/04/2016 09:25 am

So I am walking my dog and he stops and shakes himself, flailing his leash about as if he is trying to get my attention. Turns out he was. I lift my head and see him staring at me. In his deep black eyes I saw 12 lbs. of canine frustration channeling his inner Pacino. “Head out of your phone, pal. I’m walkin’ here!” I grimace, pocket my phone and mumble an apology. He grunts, turns and [...]

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Martindale-Hubbell Sneakering Through to Win

01/29/2016 03:56 pm

In conjunction with Martindale-Hubbell®, Internet Brands® donated over 500 lightly worn athletic shoes for The Cynthia Holcomb Magic Shoe Foundation. The Cynthia Holcomb Magic Shoe Foundation collects gently worn athletic shoes, which are then cleaned and refurbished.The foundation distributes these shoes to individuals in need so they can start or continue their running ambitions. This p[...]

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Top 11 Online Photo Tips for an Impactful Profile

01/28/2016 08:57 am

Your photo is the single most impactful element of your bio. Prospective clients want to know about you before they contact you or your firm directly. A photo that creates the right impression is vital. Images evoke a quick and powerful emotional response in a way that written words can’t. The days of unflattering, unprofessional looking photos and headshots should be long gone. Clients hire [...]

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Surviving as a New Solo Practitioner

01/18/2016 09:43 pm

Success Story: Ross Albers, Attorney, The Law Offices of Ross W. Albers The following is an excerpt from a webinar, titled Online Marketing for the Savvy Attorney, aired on 10/15/2015. “I'm a solo practitioner, specializing in DUI. I used to be a prosecutor in Baltimore city. Two weeks before I got married, I told my wife I was quitting my job and starting my own law firm. She still marrie[...]

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Martindale-Hubbell Gives Back during 10th Annual Angel Tree Program

01/08/2016 11:00 am

For the past ten years, Martindale-HubbellⓇ has participated in the Salvation Army Angel Tree program and shared the gift of giving. Through this program, the Salvation Army Plainfield Corps in New Jersey gives Martindale-HubbellⓇ the opportunity to extend our hand of service to families living in Arbor, Avon Park, Fanwood, North Plainfield, Plainfield, Scotch Plains, South Plainfield, Warren [...]

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Creating a Law Firm Website with Potential Clients in Mind

01/07/2016 11:00 am

What is your law firm website’s purpose? Who is it built for? While it may be nice to have a website that impresses your friends and colleagues, it is is much more important to create a website that addresses the needs and concerns of your current and potential future clients. Law firms, like many other small businesses, tend to design and evaluate their website based on whether it looks good[...]

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Martindale-Hubbell's Still Got It

12/25/2015 09:00 am

After 145 years in the business, you’d think Martindale-Hubbell would have forgotten how to party. You might have this perception that we are a bunch of work-focused zombies that come in early and stay late. That we have taken some solemn vow to never work from home. You could have even gone as far as to think we schedule the impossible meeting during lunch because a critical attendee was booked[...]

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The A.R.T. of Social Media for Lawyers

12/23/2015 09:00 am

When I speak to law firms, many of them do not understand what social media is all about. No, it is not just about posting adorable cat videos, funny memes, the one-way communication of “it’s all about me,” or even about trying to attract clients (even though that is an end goal). Social media for lawyers is first and foremost something that we should all agree on and understand: BRAND MANAG[...]

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How Law Firms can Use LinkedIn to Generate Leads

12/21/2015 09:22 am

Act-On has put together a great resource for businesses titled 10 Things B2B Companies Should Be Doing on LinkedIn. Of the 10 tips they provide, three stand out as being particularly effective and attainable for law firms. Taking just one action from each of these tips could improve your firm’s new business potential. The best part: these are all free ways of attracting leads! #1: Optimize yo[...]

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Getting Google Reviews For Your Law Firm Just Got Harder

12/16/2015 09:00 am

Recent Updates To Google+ Affects The Review Process Google has changed everything, yet again. It’s like that old saying The only thing constant is change. That seems to be their motto, since they just made a major update a few months ago to their search engine results, and now they’ve rolled out another update, without any warning. That first update dealt with removing all aspects of Google[...]

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Martindale-Hubbell & Martindale-Nolo Offer Legal Marketing Solutions Based on 190 Years of Experience

11/27/2015 09:18 am

Online marketing is essential, but it doesn’t have to be difficult. Trying to figure it all out on your own can take up valuable time that you could be using to help your clients. Martindale-Hubbell and Martindale-Nolo can take care of everything for you, no matter the size of your firm, your marketing experience, the strength of your brand name or your marketing budget. We help firms develop, m[...]

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Optimizing new client opportunities

11/24/2015 12:06 am

The 4 Rs of Success Martindale-Nolo helps thousands of attorneys generate new leads and grow their business. Based on surveys and conversations with those attorneys, we have established best practices that have proven to help clients achieve a higher return-on-investment. We call these best practices our 4 Rs. [button link="//i.lawyers.com/campaigns/myf/assets/pdf/WP_4Rs_Success_11.15_Mech.pdf[...]

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