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How to Use Targeted Google Ads to Grow Your Small Law Firm

03/03/2020 07:00 am

Location. Location. Location.  Getting your name in front of the right people is key to ongoing growth for your law firm. Pay-per-click (PPC) advertising might not be on your radar at the moment but it is an effective marketing tool that can yield results quickly for a law firm of any size or target audience. Use these tips for more effective ads, keyword targeting, and geo-targeting for [...]

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New AV Preeminent Peer Rated Attorneys | February 2020

03/02/2020 05:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV PreeminentPeer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alex R. Figares of Coleman, Yovanovich & Koester, P.A.Allison Celeste HeimAmanda Brookhyser of The Jimmerson Law Firm, P.C.Amarilis L. Dennis[...]

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How to Take the Stress Out of Legal Staffing

02/27/2020 07:00 am

After all of your marketing efforts have materialized and business is thriving, there comes a time when you may consider hiring a staff member to assist you. This is not an easy decision and is often accompanied by some trepidation. Learning to delegate can be difficult at first. But the key to growing and expanding your practice might be additional staff. Hiring staff allows you to manage your w[...]

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How to Ask for Referrals

02/25/2020 07:00 am

Referrals can serve as a wonderful source of qualified leads for your law firm.  In an age of digital marketing, many attorneys ace social media, yet struggle to build the strong and lasting connections needed to create a steady stream of referrals. Far too many regard referrals as "just happening," rather than as the end result of a concerted effort to build rapport throughout the local and[...]

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Does Your Intake Department Look Like This?

02/20/2020 07:00 am

https://www.youtube.com/watch?v=RMFnUf1cOno We get it: intake is difficult. Opportunities for mistakes abound, even among today's most successful law firms. Unfortunately, seemingly small errors can prove damaging down the road, leading to fewer conversions and general dissatisfaction, even among those who ultimately choose to work with your law firm. Your current intake process may be in[...]

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How to Create a Revenue Stream With Referrals

02/18/2020 07:00 am

Casework may form the bulk of your law firm's revenue, but it's by no means your only opportunity for producing a profit. In addition to earning via billable hours and contingency fees, you can capture additional revenue by taking advantage of an existing, and sometimes underutilized resource: referrals. If you've yet to make a dedicated effort to send and receive legal referrals, it's high ti[...]

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How to Sign Legal Clients on the Very First Call

02/13/2020 04:55 am

Every client interaction counts, but few encounters hold more sway than the first call. This is your opportunity to show prospective clients that your law firm offers the high-quality service they need, and that you are capable of delivering a desirable case outcome. Not only that, but failure to sign clients promptly could mean not signing them at all But how can you make sure to sign legal c[...]

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Legal Technology: Where Should Your Dollars Go?

02/11/2020 07:00 am

Many lawyers, especially solo practitioners and those in small firms, try to do everything themselves. That mentality can lead to costly inefficiencies. As we head into the 2020s, what are the tech solutions that lawyers should consider? We asked a handful of tech leaders who know the problems law practices are trying to solve with their scarce marketing and practice management resources. No [...]

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What's Positive About Negative Reviews?

02/06/2020 07:00 am

Seeing negative reviews about your firm on social media or a professional site can be stressful and demoralizing. But if you start looking for an opportunity in them, you may find more benefit than their critical contents would have you believe. Balance and Authenticity Brian Veeder, Martindale-Hubbell Product Manager–Attorney Experience, has heard from many lawyers who are reluctant to s[...]

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Why Attorneys Should Listen to Legal Intake Calls for Quality Control

02/04/2020 07:10 am

Legal intake forms the starting point for every client-attorney relationship. Phone calls can set the tone for a strong connection—or drive away the most promising leads. Hence, the importance of vetting intake specialists thoroughly not only during the hiring process, but also long after they've joined your legal team. Top Benefits of Intake Call Quality Control Today's busy attorneys of[...]

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New AV Preeminent Peer Rated Attorneys | January 2020

02/03/2020 02:05 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV PreeminentPeer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Abe Gutting of Buxton & CollieAllison Elizabeth Kased of Kased Law GroupCassidy Stalley of Lynn, Jackson, Shultz & Lebrun, P.C.Christina [...]

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Top Lead Intake Terms to Know

01/30/2020 02:00 am

The intake process forms a core component of your legal marketing efforts. Unfortunately, it's also a source of lost opportunity for lawyers, many of whom lack a fundamental awareness of key intake processes. Ready to level up your law firm's approach to intake? Begin by mastering these critical terms. Case Management Software Not to be confused with intake software, case management soft[...]

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What Is Referral Marketing?

01/28/2020 07:30 am

Social media, emails, and search engine optimization may play a vital role in modern law firm marketing efforts, but referrals remain as powerful a tool as ever.  Whether they come from clients or fellow attorneys, referrals can prove a valuable source of business for both new and established law firms. On the client end, they provide significant peace of mind; those concerned about the p[...]

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How to Choose a Legal Lead Management System

01/23/2020 09:00 am

Leads comprise the lifeblood of your law firm. Your team’s efforts to secure them through strategic legal marketing is a crucial part of the process, but what you do once you've acquired qualified leads could prove even more important. Without a structured, streamlined approach, you risk losing the prospects you've worked so hard to obtain. The need for an effective lead management system is[...]

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5 Ways to Transform Your Social Media Strategy in 2020

01/21/2020 07:00 am

Social media has been a game-changer for many industries, and law firms across the country have definitely used it to their advantage. Social media is a valuable way to start conversations on topics relevant to your firm, get in touch with new leads, strengthen your reputation, and find opportunities for growth. As you develop your law firm’s marketing plan for 2020, try these social media tech[...]

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Other Industries Utilize Best of Breed Software—Why Not Legal?

01/16/2020 09:00 am

The legal industry has seen huge advances in recent years, with everything from global markets to remote counsel transforming the way that attorneys interact with clients. Unfortunately, however, many otherwise impressive law firms remain woefully in the past in terms of legal marketing and intake. Piles of paperwork are far too common, as are slow intake responses and other hassles that annoy[...]

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Phishing Scams Lawyers Face and How to Protect Against Them

01/14/2020 07:00 am

Scams abound in today's digital environment, but phishing remains one of the most devastating. The 2019 State of the Phish Report revealed that 83 percent of organizations suffered phishing attacks in 2018. This represents a notable increase from the 76 percent of respondents who endured such attacks the previous year. These attacks took several forms, with many prompting significant losses.&n[...]

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How Do Clients Research and Find Their Attorneys?

01/09/2020 10:00 am

In the recent report, Hiring an Attorney 2019, Martindale-Avvo examined a number of factors about how legal consumers behave when it comes time to hire a lawyer. One of those factors includes what resources clients use to conduct research. While many start with referrals from friends and family to find an attorney, an equal number also use online resources to search for information and reviews[...]

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New AV Preeminent Peer Rated Attorneys | December 2019

01/02/2020 10:25 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV PreeminentPeer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Albert B. McQueen of Wilson & McQueen, PLLCAlex Terry Wood of Starnes Davis Florie LLPAlexander J. Limontes of Law Office of William W. Hurst[...]

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Everybody Wants a Piece of Your Spare Time: How to Choose Where to Spend It

12/19/2019 10:00 am

Working as a lawyer takes a lot of time and dedication.  Yet, so many of us, despite our heavy workload, understand the importance of becoming involved in our community, charitable organizations, professional organizations, etc.  This involvement provides many benefits such as social connections, networking opportunities, and professional development.  Nonetheless, there are only s[...]

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5 Reasons Why Lawyers Should Invest in SEO

12/17/2019 10:00 am

Every law firm needs new clients to survive and grow, and yours is no different. While there are plenty of online marketing methods available, none of them come close to the power of organic search.  Ranking high in Google's search rankings is vital to the growth and development of any modern law firm, and effective SEO is the only tool that can make that happen. In this article, we[...]

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Your Clients Shopped Around Before Hiring You

12/12/2019 10:00 am

When prospective clients contact you, you probably don’t think much about how they decided to hire you. Even if their path to your practice seemed like a straight line — perhaps the result of a client referral — their consumer journey likely took a few detours before reaching your door. In a recent Martindale-Avvo study, 75 percent of the 4,913 consumers who hired an attorney said they c[...]

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Attorneys' Top Five Lead Follow Up Mistakes

12/11/2019 10:25 am

Attorneys' Top Five Lead Follow Up Mistakes Your firm’s growth starts with turning consumers into active clients. Check yourself to see if you’re tripping up on any of these five common mistakes and correct them to increase your new client flow. Not following up immediately [...]

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Things Law Firms Need to Know About Voice Search

12/10/2019 10:00 am

Each day, more people are searching the internet for legal services using their voices, rather than tapping out searches on a keyboard. Voice search optimization is something your law firm needs to take seriously. Voice search is the use of devices that allow a user to search the web with voice commands. This could be Google Home, Amazon Echo, or mobile assistants such as Cortana or Siri. Here[...]

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Are Chat Bots a Good Fit For Your Web-Based Prospect Engagement?

12/09/2019 11:00 am

For years, the running joke with regard to automation was that robots would take over the world. And as you consider adding chat to your website, you might be thinking: do I go “bot” or do I use a live chat operator? Or would a blend of the two be the best for my website visitors? So, how do you decipher the different types of chat and make the optimal decision for your prospects and your [...]

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Marketing to the Mobile Consumer

12/05/2019 10:00 am

Google threw the online world into a panic in 2015 when it announced that mobile-friendliness would be a major ranking signal. Since then, the need for strong mobile marketing techniques has grown across industries, including the legal business. Making your website easy to use on a smartphone or tablet isn’t just about providing a good user experience—mobile marketing can also boost your b[...]

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Social Media Rules for Lawyers

12/03/2019 10:00 am

As the practice of law continues to evolve to incorporate advances in technology, ABA rules must respond to help lawyers understand their rights and obligations. Attorneys and law firms are now facing ethical and legal challenges involving privacy concerns and the oversharing of information on social media websites. This has prompted the ABA to update its social media rules for lawyers. Social[...]

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New AV Preeminent Peer Rated Attorneys | November 2019

12/02/2019 12:02 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV PreeminentPeer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Kling of Kling Law PAAaron L. Moore of Bekman, Marder & Adkins, LLCAmanda J. Hill of Khosroabadi & Hill, APCAmy Connolly of Connoll[...]

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How to Write a Good Attorney Profile Page

11/26/2019 10:00 am

To a promising new client, a strong first impression is everything. How potential clients see you and your law firm at first glance determines whether they make an effort to get in touch—or whether they lose interest and take their search somewhere else. Your attorney profile page serves as your digital first impression, giving prospective clients a better feel for who you are, how you opera[...]

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How Important Are Your Rates to Potential Clients?

11/21/2019 10:00 am

It may be tempting to underestimate how important your fees are to legal consumers shopping for a lawyer, especially if your firm has been successful and has a solid local reputation in its area of practice. But raising fees based on past success assumes your law practice is the only game in town and that legal consumers aren’t especially sensitive to prices. A recent Martindale-Avvo report,[...]

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Live Chat: DIY or Turn to the Professionals?

11/19/2019 09:46 am

So you’ve decided you need live chat on your website and are weighing whether to host the live chat yourself outsource the activity. Your initial response might be, “I can do this myself.” And this sounds great…until the phone is ringing, the web forms are coming in, emails are hitting your inbox and visitors are demanding your attention via the live chat widget you installed on your w[...]

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State of Online Legal Marketing 2019 Report

11/14/2019 07:00 am

How are members of your profession using online tools to market their firms? Do your clients prefer texting to a phone call? Are your online reviews reflecting the best you? Are you following up quickly when a client does reach out?  Our report, “The State of Online Legal Marketing 2019,” delves into the assumptions and realities surrounding marketing legal practices in a digital age.[...]

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What a Law Firm’s Website Should Have

11/12/2019 10:10 am

Online presence plays an ever-expanding role in the success of modern law firms—according to the National Law Review, 74 percent of people who visit law firm websites are looking to take legal action. This means that your website plays a key role in helping potential clients decide whether or not to use your services. To stand the best chance of converting your site’s visitors into client[...]

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10 Reasons Your Law Firm Needs a New Website

11/07/2019 10:11 am

First impressions are crucial and today it’s your website that gives the first glimpse of your practice to potential clients. If it’s been a while since you took a good look at your site, it’s time to look again. In this article, we’ll be going over 10 reasons why you should update your law firm’s website.  Design Attorneys are typically more inclined to focus on content and [...]

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New AV Preeminent Peer Rated Attorneys | October 2019

11/04/2019 09:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Michael Carroll of Wolcott Rivers, P.C.A. Walker Barnes of Holcombe Bomar, P.A.Alison Hickman of Grady H. Williams, Jr., LL.M. Attorne[...]

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Word of Mouth Is Great, But Not Enough to Grow Your Practice

10/31/2019 10:00 am

For any law practice, client referrals are important. They are the foundation on which your reputation is built. But it would be a critical mistake to assume that referrals are all you need to build a reputation that keeps clients calling and your practice growing. Consider the data, including research that Martindale-Avvo published in its report, Hiring an Attorney 2019. In surveys of 6,300 i[...]

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Grow Your Firm by Utilizing Your Own Secret Weapon

10/30/2019 10:00 am

As a business owner, you know that repeat business is good business, and customers that come to you from a referral or word-of-mouth are more than willing to pay your rates because they already trust you. Whether you’ve been practicing law for years or you’re the new kid on the block, you should have a robust list of contacts. That list should include past clients, people you met while networ[...]

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Improve Your Practice: Think Like a Client

10/29/2019 07:00 am

The Institute for the Advancement of the American Legal System (IAALS) partnered with Avvo to analyze 2,232 reviews from registered Avvo consumers to determine what clients want from their attorneys. The resulting 32-page report, Think Like a Client published today, gives attorneys a thorough understanding of what clients want and expect from them. The report, rich in verbatim from clients, is o[...]

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Online Reviews for Lawyers: The Good, The Bad, The Ugly

10/24/2019 12:00 am

This article has been reposted with permission from Meranda M. Vieyra of Denver Legal Marketing LLC. The article was originally published in the National Law Review on September 16, 2019. As long as attorneys have been advocating for clients, word-of-mouth has been the best way to build a strong returning clientele. Great attorneys who treat their people well have always gathered a positive [...]

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5 Mistakes With Lead Follow Up and How to Fix Them

10/22/2019 10:00 am

I am passionate about this topic as I really believe that this is an area a lot of firms can improve to sign up more cases without spending any additional dollars.  I am going to be throwing a lot of statistics out and you might get tired of looking at graphs and numbers, but as it relates to lead follow up I think these numbers are important because most people I talk to do not have a good [...]

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How Lawyers Can Attract Quality Prospects Online

10/17/2019 10:00 am

Attorneys can no longer rely purely on word of mouth or traditional marketing methods and almost all agree that having an online presence is critical for reaching prospects and developing rapport. Not just any online effort will do, however. It’s essential to take a targeted approach. Your goal should not just be to boost your website traffic. It's important to identify and build interes[...]

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Word-of-Mouth Marketing: It’s Still Important

10/15/2019 10:00 am

Word-of-mouth marketing matters – today more than ever. People entrust you with their legal needs. They ask their friends, colleagues, and others they trust before they call you, before they even try to find your SEO-optimized web page or even after they find the ad you sponsored on Facebook.  In this age of digital marketing, social media, and PPC advertising, word-of-mouth marketi[...]

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The Four Buying Habits Series: The Humanistic Buyer

10/10/2019 10:00 am

When marketing your law firm, it is essential to consider the decision-making process people engage in when it comes to hiring an attorney. People typically demonstrate four main buying habits when making a purchase or hiring a professional service provider. By identifying those patterns and tailoring your marketing efforts toward them, you can make sure you are not alienating a segment of the ma[...]

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The Four Buying Habits Series: The Methodical Buyer

10/08/2019 10:00 am

When examining the decision-making process of individuals who are looking to make a purchase, it is clear that most individuals fall into one of four categories. These buying habits are strong signifiers of the way people make decisions, from which car they purchase to which attorney they hire to handle their case. The four buying habits are: competitive, spontaneous, methodical, and humanistic.&[...]

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The Four Buying Habits Series: The Spontaneous Buyer

10/03/2019 10:00 am

When making a purchase or seeking professional services, individuals can be reliably categorized into one of four groups that describe their “buying habits.” These buying habits dictate the way in which the person makes decisions (logically or emotionally) and the speed at which they commit to a major purchase that will impact their lives. The four buying habits are: competitive, spontaneous,[...]

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The Four Buying Habits Series: The Competitive Buyer

10/01/2019 10:00 am

Current studies of the buying habits of individuals, whether in brick-and-mortar stores or online, reveal that most individuals fall into one of four main categories: competitive, spontaneous, methodical, and humanistic. Upon closer inspection of the four buying habits, you will identify certain characteristics that will allow you to increase client contacts and drive calls, live chats, or form s[...]

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New AV Preeminent Peer Rated Attorneys | September 2019

09/30/2019 04:34 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: A. (Beau) Howell of Coleman Talley LLPAhmad Yakzan of American Dream Law Office PLLCAlexander Sweis of McKenna StorerAndrew J. Reinhardt of[...]

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The Importance of Legal Intake Software Separate From Case Management Software

09/26/2019 10:00 am

Most case management software offers similar solutions. They can make your law firm paperless, they can help with efficiency, and they can establish workflows for you and your employees that will allow you to do more with less. However, those systems mainly focus on working on a case once you’ve acquired the case and does not think much about how to actually acquire new clients so that you can [...]

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Speed Is Key When Responding To Inquiries

09/24/2019 09:19 am

Consumer expectations have changed. Before the internet and smartphones, law offices were simpler places where a receptionist answered calls from prospective clients and lawyers and assistants called them back. But with technology accelerating the pace of just about everything, consumers want immediate satisfaction in the form of responses to their inquiries. So how long do you have to respon[...]

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Securing The Value of Your Life’s Work

09/19/2019 10:00 am

Most of us are so busy developing our legal practices that we don’t even have time to rest, much less think about succession planning.  When starting out, it is essential to focus on business development and growth while doing excellent legal work to build our reputation.  However, time goes by quickly, and before we know it, we go from building our book of business to thinking about [...]

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Understanding Mobile-First Indexing of Your Website

09/17/2019 10:00 am

Want to keep your website at the top of Google’s search results? It’s all about mobile-first indexing. How Google Uses Mobile-First Indexing Put simply, mobile-first indexing refers to the way the mobile version of a website is prioritized over the desktop version in Google search results. Kyle Vanderneut, SEO and Content Manager at Internet Brands, says Google implemented this chan[...]

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Top Tech Tools Attorneys Can Use to Help Manage Their Practice

09/12/2019 10:11 pm

In our age of rapidly developing technology, it’s difficult to find a single profession that hasn’t been drastically affected. The legal field is certainly not exempt from such change, especially with regard to the evolving expectation of clients to stay in more frequent communication than in the past while also wishing to feel more involved in the process. For that reason, it is essential to[...]

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The Importance Of The Client Experience

09/10/2019 10:00 am

Lawyers are more visible today than ever before. You can no longer rely solely on your reputation for winning cases to bring in new business. Your client’s experience matters just as much -- if not more than -- the results you provide them. Client experience is the journey your clients take from the beginning of your relationship to the end. If they feel lost or left behind, they will choose[...]

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Content Marketing Strategies Need Good Content

09/05/2019 10:05 am

Years ago, content marketing strategies could be a lot simpler. All you had to do to drive traffic to your law firm’s site was to post content laden with the right keywords. Then Panda happened. In 2011, Google updated its search algorithms through its Panda update. Panda changed our lives – or at least how we approached content marketing.  Content Marketing in a Post-Panda World I[...]

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New AV Preeminent Peer Rated Attorneys | August 2019

08/28/2019 10:40 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Amy Snyder of Clawson & Staubes, LLCBaskin Lowber Jones of Jones Law Firm P.A.Brooke Milstead Nixon of Constangy, Brooks, Smith & P[...]

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Hiring an Attorney 2019: Legal Consumer Choices; Client Expectations

08/27/2019 08:00 am

What do prospective clients value in an attorney? Are they more interested in your online reviews or your fee schedule?  How quickly do they make the decision to hire an attorney and how much do they expect to pay for the resolution of their legal matter? Our report, “Hiring an Attorney 2019,” delves into the state of legal hiring by consumers in 2019.  The research, comprising r[...]

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Using Google Translate on Your Website is Bad for SEO

08/22/2019 09:54 am

Translating your website is a great way to reach clients with limited English proficiency. The US Census Bureau estimates that 4.4% of households in the United States speak only limited English. Almost 25% of those households speak an Asian or Pacific Island language, and close to 22% speak Spanish.    As an attorney, you have the responsibility to provide the same quality of service[...]

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Understanding Bounce Rate

08/20/2019 10:00 am

Your bounce rate is a critical metric for your website.  Simply put, it is the percentage of visits to your site that are single-page sessions, with the participant leaving without viewing another page. In Google Analytics, these one-page visits are each considered a “bounce.”  To calculate your bounce rate, just divide the number of one-page visits to your website by the total number of[...]

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Ad Campaigns That Work: How to Get Started

08/15/2019 10:00 am

For a market that didn’t exist a generation ago, online advertising has grown nearly as ubiquitous and varied as the internet technologies that support it. At the end of the day, though, advertising is advertising and the age-old goal remains the same: grow brand awareness and grow sales.  But, amidst all the distractions and noise that the internet has, how do you get your message acro[...]

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Client Referrals – An Untapped Opportunity

08/13/2019 10:00 am

Think about how your clients come to you. What percentage of your clients find you through your blog? Your website? Your TV or radio ads? However many clients those channels generate, it's probably not nearly as many as referrals from other people who have worked with you. According to attorney service organization Above the Law, 62 percent of potential law clients found their attorneys by[...]

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Putting Work/Life Balance Back Into Your World

08/08/2019 09:59 am

Achieving work/life balance is a popular topic discussed in numerous articles and blog posts.  In reality, however, it seems to be an unattainable goal especially in the legal profession where it has become an expectation (like in our world as a whole), that lawyers are available 24/7 to handle whatever issues may arise. In fact, a recent Martindale-Avvo survey on attorney compensation confirms [...]

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Ethical Considerations for Attorneys: Responding to Online Reviews

08/06/2019 10:00 am

We all know that positive reviews are some of our best referrals. They can be great for the firm, as they provide real feedback from clients and help drive business. It follows that if your firm wants return customers and referrals, you need to respond to your reviews, both positive and negative. Why Should We Respond to Online Reviews? Responding to reviews is important to your firm becaus[...]

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How to Ask Clients for Online Reviews

08/01/2019 10:00 am

Online reviews have become increasingly important for law firms. Today's clients find everything on the internet, so it's crucial for law firms to make sure they stand out in Google, Yelp, Avvo.com, Lawyers.com and other searches and have compelling reviews posted on the most trusted sites.  The first step to getting more reviews is to ask. By creating a protocol for reviews, you can make[...]

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The Importance of Intake Questions: 4 Secrets to Get Better Clients

07/31/2019 10:00 am

For lawyers, the most important step in securing new business is the client intake. This is your moment to set yourself apart from other law offices, demonstrate your concern and provide an empathic ear. During client intake, you’ll also want to be sure to get all the facts and necessary information about your potential client and their case. The right client intake questions will not only h[...]

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Speed Matters: Improving Client Intake With Technology

07/30/2019 12:01 pm

In an upcoming 2019 Martindale-Avvo research report, consumers ranked nearly a dozen reasons why they bypassed one attorney for another.  Response speed topped the list of hiring red flags. Research by Captorra, the industry leader in case-intake software for consumer-focused firms, reinforces this fact: If you contact a prospect within the first five minutes of their inquiry, you stand a 78[...]

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New AV Preeminent Peer Rated Attorneys | July 2019

07/29/2019 11:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Albin Moser of Law Offices of Albin Moser, P.C.Alyse Reiser Comiter of Gunster, Yoakley & Stewart, P.A.Amanda J. McDermott of Rywant, A[...]

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PPC Advertising - How to Get Started

07/25/2019 10:00 am

As the internet has increasingly become the place where people turn to find information relating to problems they are experiencing, online advertising has become a necessity for lawyers looking to raise awareness of their practice and get new clients through their door. PPC advertising, also known as “pay-per-click,” is a strong online marketing strategy for lawyers. In terms of search res[...]

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Free vs. Paid Online Advertising: Which Is the Better Option?

07/23/2019 10:00 am

A steady stream of leads is crucial for gaining momentum as a lawyer. But competition is fierce, and sometimes the pipeline dries up. If you can’t seem to drum up enough good clients, a strategic online advertising effort can put you back on top. Why online advertising? The ABA Journal reports 38% of people to turn to the internet to find a lawyer, and you’re missing out on lucrative leads[...]

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Why Lead Response Time Matters

07/18/2019 10:00 am

Originally Published December 11th, 2018 You’ve taken the step to build a next-generation practice – investing in a digital marketing strategy of a quality website and digital advertising to grow your business. And you have employed live chat, allowing your potential clients a low-pressure way to make contact while sharing some information about themselves. While live chat is a good [...]

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Why Live Chat Is Here to Stay

07/16/2019 10:00 am

Once the province of retail customers who would rather type a request rather than wait on hold for 15 minutes, live chat is now a ubiquitous online tool across industries that is quickly becoming a preferred means of communication by consumers. According to a recent Forbes article, “Emerging Trends in Customer Communication Preferences,” the numbers of online consumers who use live chat i[...]

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A Guide to Getting the Most out of Your Marketing Dollars

07/08/2019 08:00 am

If you're serious about increasing your revenue, then forming a thoughtful growth strategy and dedicating a portion of the marketing budget to digital advertising and web development may maximize your efforts. Once you get traffic to your site, having a good communication strategy can help your prospects decide if you are the company that they want to hire. Potential clients have come to your sit[...]

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An Easy-to-Follow Social Media Marketing Roadmap for Attorneys

07/02/2019 10:47 am

Social media is not simply a way to connect with friends and family.  For lawyers, it can also be a powerful and cost-effective marketing tool that has the capacity to reach many.  Knowing where to begin with using social media can, however, be daunting.  The following five tips provide a roadmap for successful marketing through the use of social media. Determine Your Goal L[...]

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New AV Preeminent Peer Rated Attorneys | June 2019

06/28/2019 10:30 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Albert Li of Rumberger, Kirk & Caldwell Professional AssociationAlex Andre Serrano of Ligori & Sanders Attorneys at LawAlison D. Ra[...]

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Which Questions Create Meaningful Client Testimonials?

06/27/2019 11:11 am

Testimonials are important. A 2018 ReviewTrackers survey found that over 60% of potential clients check online reviews as a first step of interacting with a business. Even with the proliferation of online reviews, asking for a testimonial can be surprisingly difficult. Besides setting yourself up for potential rejection, there’s also the dilemma of determining which questions to ask.  So, w[...]

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How Attorneys Spend Their Free Time

06/25/2019 11:11 am

Work-life balance is critical to both personal health and happiness, and yet, for many Americans, it feels out of reach. Lawyers, in particular, lead jam-packed professional lives. In addition to client meetings, they dedicate dozens of hours each week to administrative tasks and business development. Martindale-Avvo's 2019 Attorney Compensation Survey Report reveals that, although most attorney[...]

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The Martindale-Avvo 2019 Attorney Compensation Survey Report

06/18/2019 11:11 am

The second annual Martindale-Avvo Attorney Compensation Survey Report is now available. The 2019 Report includes information from 7,800 attorneys in solo practice and at small firms across the country. They were recruited from an online survey and responded throughout the first quarter of the year.  As we did in 2018, we've chosen to focus on data from the 6,891 full-time attorneys who r[...]

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Active Listening During the Intake Process

06/13/2019 11:11 am

When selecting an attorney, clients search not only for niche experience, but also for empathy. They want to know that their attorney cares and is willing to fight for their best interests. Attorneys can best meet these needs through active listening, which can set clients at ease during the intake process. While it may initially seem simple, active listening is, in reality, an ongoing process[...]

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Live Chat: Three Reasons It Doubles Client Leads

06/11/2019 10:00 am

Finally, after months of planning, writing and responding to your web designer’s hundredth request, you have a website — and it works. You see that visitors are getting to your site and clicking on your pages, but you would also like to see an uptick in the number of people who ultimately contact your firm. One tool that can help your practice double its conversion rate (the number of sit[...]

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Business Strategy & Goal Setting for Lawyers

06/06/2019 10:00 am

Working day-to-day through the week, it is easy to get lost in the list of tasks that come your way. Return that call. Make that appointment. Pick up the dry cleaning. Schedule that meeting. What is harder is to stay on top of the big-picture items like defining and following your business strategy and setting goals for the future development of your firm.  Meeting your responsibilities and [...]

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Marketing for Law Firms … It's a Long Game

06/04/2019 11:11 am

The best lawyers are not always the best marketers. Still, you need to attract new clients just like any other business. To be successful in marketing as a law firm, you have to play the long game. You have to build connections. And to do this, it helps to understand the different stages in the marketing funnel, not to mention what works best at each stage  The 3 Steps of the Marketing Fu[...]

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Ways to Improve Your Firm's Facebook Page

05/30/2019 11:00 am

With 2.38 billion active monthly users,  Facebook offers a valuable platform to market your law practice and interact with potential clients. Just as the sheer amount of user data that Facebook collects gives businesses — law practices included — the ability to effectively pinpoint a target market, it also helps consumers to quickly locate local law practices that match their search term[...]

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New AV Preeminent Peer Rated Attorneys | May 2019

05/28/2019 01:18 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Goldman of The Concept Law Group, P.A.Adrianos Matthew Facchetti of Law Office of Adrianos FacchettiAfi Johnson-Parris of Afi Johnson-[...]

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How to Promote Your New Practice Area on a Budget

05/22/2019 10:00 am

Adding a practice area to your law practice is exciting and a positive move toward building a larger client base. But how do you spread the word to let attorneys, clients and other professionals know that you have added a specialty? And how do you do that without sinking money into a part of your practice that has yet to produce revenue? Start with traditional word of mouth, check your online pre[...]

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Turn Your Website Into a Workhorse With Google Analytics

05/16/2019 11:11 am

You may hear a lot of jargon thrown around about website analytics and wonder if they are 1) worth your time, and 2) tools you can use — without having to go back to school for another advanced degree. The answer to both is yes. Website analytics provide the most effective way of evaluating your online marketing efforts and are easy enough to employ without expert help. To get started, add [...]

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How to Optimize Your Firm’s Site for Better Search Rankings

05/14/2019 11:00 am

You finally got your website up and are excited for the client calls and emails to start rolling in. But when they didn’t, you checked your Google ranking and your firm wasn’t in the search results. What’s going on? Search engine optimization (SEO) is critical to getting your site in front of prospective clients.  SEO is an internet marketing process leveraged by law firms to improv[...]

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Developing Meaningful Client Relationships

05/09/2019 11:11 am

The lawyer-client relationship typically develops out of a need.  The client has a problem, and the lawyer is tasked with solving it.  When starting this relationship, there is a certain amount of unease and perhaps even a lack of trust like any endeavor into the unknown.  The client may be concerned, for example, that the lawyer will not get them the result they desire, or may cos[...]

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Ready to Broaden Your Clientele? Here’s How to Choose a New Area of Practice

05/07/2019 11:00 am

Diversifying into additional practice areas is one way to expand and, hopefully, bring in new income streams. But how do you know what area of the law to get into? And how do lawyers get into a new practice without the requisite experience? One approach is to consider areas that are either underserved or in high demand. Across many service industries, the Baby Boomer generation is driving dema[...]

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What Is Customer Service in Legal?

05/02/2019 12:45 pm

Good customer service in legal is just as critical to success as good customer service in any other field. For every one of you, there are dozens of other lawyers who can do the same job – maybe they don’t do it as well, but potential clients will never know that if you don’t convey the message. Consumers have big expectations – if you want to win someone over, take the time to understand [...]

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New AV Preeminent Peer Rated Attorneys | April 2019

04/29/2019 10:33 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Warren of Moulton Bellingham PCAlan J. Romero of Romero Law, APCAlan Joseph DePeters of Trevett Cristo P.C.Andrew A. Carlson of Go[...]

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Search Experts: Reviews Increasingly Important to Google

04/25/2019 09:00 am

How do clients find you? While someone’s search for a lawyer may begin with friends and family, inevitably just about everyone searches online. Google search results highlight businesses in a display they call the local pack. Here’s an example of what this looks like: Appearing in the local pack can be crucial to a local business because this appears above the regular search results. Gett[...]

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What Sells Clients On Hiring An Attorney – And, What Doesn’t

04/23/2019 12:20 pm

New and seasoned attorneys alike have time and again pondered the age-old question: what will really bring clients to my door? In other words, what are those certain “X” factors that clients are after when selecting legal counsel? Turns out, it may actually be a combination of components that ultimately convert a casual Google search to a full-fledged attorney-client relationship. While many a[...]

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Your Marketing Plan Worked. Now What?

04/18/2019 11:00 am

There is no shortage of posts and articles about business development for lawyers. However, what is not frequently discussed is what happens after a marketing initiative becomes successful. Potential clients start to call and email looking for representation. At this point, the lawyer cannot simply sit back and assume these new leads will magically result in new matters, but this is exactly what m[...]

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How Important is Price to Consumers Seeking a Lawyer?

04/16/2019 11:00 am

For most modern consumers, research is an important part of the buying process. They venture online to find the information they can use to compare services or products, narrow their choices and – ultimately — find the best option in their financial range. This is as relevant for clients seeking a lawyer as it is for consumers seeking to purchase products. It also means lawyers who want to at[...]

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What Do Legal Consumers Expect From a Free Consultation?

04/09/2019 12:25 pm

Lawyers have the notorious reputation of being expensive. So, when legal consumers search online for a lawyer, they have money on their mind. Nearly one-half of those scouring the web say free consultation is important to them when selecting an attorney. With that said, lawyers must ask themselves 1) Why is a free consultation so important? and 2) what do prospective clients expect from it? Avvo [...]

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Is Your Firm Review-Phobic?

04/04/2019 11:12 am

If your firm is already managing your online reputation by cultivating positive reviews on multiple platforms and responding (nicely) to negative ones, your firm is probably not among the more than a third of small business owners who don’t think they matter. But if you have been avoiding reviews or afraid of receiving negative ones, the survey results should be your wake up call. The reality is[...]

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The Review Gap: Your Clients Think Online Reviews Are A Lot More Important Than You Do

04/02/2019 11:08 am

Before social media and search engines dominated so much of daily life, the reputation of lawyers depended on what clients and peers told one another about their work and character. Back then, word of mouth was just that: one person talking to another. But now the search is at least partly, if not entirely, conducted online. And just as people browse reviews of body shops after a fender bender, t[...]

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New AV Preeminent Peer Rated Attorneys | March 2019

03/29/2019 12:41 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adrienne Fischer of Basecamp Legal Alfredo Lozano of The Lozano Law Firm PLLC Aloysius Grant Lingg of Forsberg & Umlauf, P.S. Anna Marie Livings[...]

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Decision Criteria Summary Report: How Consumers Choose Attorneys

03/25/2019 03:00 pm

When looking for an attorney, prospective clients draw from a number of different resources and criteria as they perform their due diligence, both online and in person. They use high-level criteria to filter a search down to a manageable number of possible attorneys, then take a deeper analysis with this now-shorter list – an analysis that consists of an entirely different set of criteria that w[...]

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Clients Can Find You Online, But Do They Want to Hire You?

03/21/2019 12:05 pm

Your website is up, and it includes all the right search terms and accurate descriptions of your practice areas and expertise in them. But once prospective clients find your website, do they contact your office? In a recent study on how legal consumers find and hire lawyers, how prospective clients view the firm’s or lawyer’s “soft skills” mattered. So they may judge a firm’s soft skill[...]

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How Well Does Your Firm Describe Itself Online?

03/19/2019 11:39 am

Whether your firm has an established website or you are just beginning to build one, how you present your firm online will determine whether prospective clients find you. Generic website and social media content puts your firm’s name on the internet, but that presence doesn’t guarantee that anyone will see it. Your goal is to match your firm to prospective clients who need legal services in yo[...]

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Legal Marketing Myths: Lawyers Shouldn't Advertise

03/14/2019 11:16 am

When you see a lawyer advertising online, what's your reaction? Do you wonder what their practice areas are and how much business they're getting? Or do you wonder whether they know that lawyers shouldn't advertise? If you fall into the second category, you have plenty of company.  A range of attorneys all over the country believe that advertising their professional services is gauche at best an[...]

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Online Marketing for Attorneys – Where to Start

03/12/2019 12:18 pm

Referrals still drive growth for law firms across the country, but there's an element to the process that might not be on your radar – online marketing. Online Reviews Matter Across almost all industries, 86 percent of customers read online reviews before they patronize a business. And it can get personal – nearly half of adults in the US have Googled a person before doing business with them. [...]

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Legal Marketing Myths: Online Leads Are Low Quality

03/07/2019 10:18 am

Referrals provide a steady stream of business for many law firms, with attorneys appreciating the word of former clients and fellow legal professionals. But while the traditional referral still holds plenty of value in the legal industry, it alone should not form the basis of your business. A lack of digital marketing and lead management efforts could leave you dependent on a small handful of clie[...]

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Reaching Prospects: Top Legal Marketing Trends

03/05/2019 11:00 am

Digital marketing is evolving quickly; approaches that paid dividends just a few years ago are no longer as effective. If you're looking to build a loyal client base in 2019, you'll need to craft a sophisticated and seamless strategy that keeps prospects at the center. Integrate the following legal marketing trends to gain an edge in today's competitive digital environment: Omnichannel Marketing T[...]

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Legal Marketing Myths: There Is No Value In An Online Attorney Profile

02/28/2019 09:29 am

How do you connect with new clients? Traditionally, lawyers have relied on referrals. This makes sense; personal recommendations may reduce your need to vet leads. They could also minimize the headaches that accompany "bad" clients. Referrals hold considerable value, but they shouldn't form the entirety of your marketing strategy. If you neglect to build an online presence, you could miss out on [...]

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New AV Preeminent Peer Rated Attorneys | February 2019

02/25/2019 09:59 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron T. Blase of Davis, Blase & Holder PLLC Adam F. Peoples of Hall Booth Smith, P.C. Alejandro Sola of Alejandro Sola, P.A Angela Tit[...]

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How Our Attorney Journey Map Can Help You Grow Your Law Practice

02/06/2019 04:36 pm

In a rapidly changing market, how do law firms connect with potential clients? This is a huge area of concern for smaller firms and solo practitioners, both of whom struggle not only to get the word out about their services but also to keep leads invested in their brand. Attorneys desire not only to attract a high volume of leads, but to attract the right leads. However, in an effort to accommod[...]

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Empathy is Key to the Attorney-Client Relationship

02/04/2019 09:34 am

February is the month of love, and lawyers should always show love and appreciation for their clients. See my earlier blog post on this subject. After all, without them, and without the attorney-client relationship, or clients in general, there would be no work. Lawyers would be idle. Like all close relationships, however, there are times when things can become a bit rocky. It is important to han[...]

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New AV Preeminent Peer Rated Attorneys | January 2019

01/31/2019 09:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrea La'Verne Edney of Butler Snow LLP Benjamin J. Pliskie of Red Oak Law LLC Carl N. Lauer of Dulaney, Lauer & Thomas, L.L.P. Cash E[...]

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How Understanding Client Stress Can Help You Grow Your Law Practice [Download]

01/29/2019 02:04 pm

Most businesses consider customer satisfaction to be a top priority. Impressing legal consumers, however, is uniquely challenging. People consider hiring an attorney when things could go wrong, are about to go wrong, or have already gone wrong. This means legal consumers often form their opinions while they are under stress. How can you use this information to improve your practice? Can understan[...]

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Sink or Swim: How to Adapt to the New Legal Consumer [Download]

01/27/2019 02:40 pm

There is no denying that significant changes are occurring on the legal landscape. From online review sites and forums to on-demand Q&A and instant chat, the digital revolution has taken legal by storm. Attorneys that haven't figured out how to adapt to the changing demands of consumers are being left in the dust. Once online, what is this person looking for? What do they value? This whi[...]

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Legal Their Way: Turning Millennial Consumers Into Clients [Download]

01/25/2019 05:22 pm

Numbering 75.4 million, millennials are the largest generational cohort in the U.S., representing about $1.3 trillion in annual buying power. Over 85% own smartphones; 39% of them interact with their phones more than they do actual people. They do almost everything online, including searching for an attorney. How do millennials interact with legal issues? How can attorneys better connect with the[...]

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Understanding The Legal Consumer: A Journey Map

01/25/2019 02:52 pm

What do we actually know about how people choose and, ultimately, hire an attorney? This was the fundamental question we asked ourselves when we set forth to make a journey map of the consumer’s experience. Download our 8-page guide now to learn how you, the attorney or legal marketer, can use this information to grow your practice and make legal easier for your own clients.   [ Download "Th[...]

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Intake That Works

01/08/2019 04:20 pm

Most law practices focus on delivering great service to their clients. The challenge with this approach is that it focuses on just one aspect of a broader concept: the client experience. Great service is a must, but the client experience extends broadly to each and every interaction that not only clients but also prospects have with your business. And it all starts with intake. Active, engaged in[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys - December 2018

01/02/2019 02:47 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Johnson of Collins Brown Barkett, Chartered Aaron McCurdy of Cole, Scott & Kissane, P.A.     Alexander H. Xanttop[...]

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Why Am I Losing Prospects?

12/18/2018 05:02 pm

You invested in a strong digital marketing platform. You built an eye-catching website, write compelling blog posts and employed live chat. As a result, your site visits and lead volumes are skyrocketing. Congratulations! Having an influx of opportunities is an encouraging indication that your marketing efforts are working. Yet, in spite of this success, you’re not seeing an increase in new cli[...]

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Why Lead Response Time Matters

12/11/2018 03:36 pm

You’ve taken the step to build a next-generation practice – investing in a digital marketing strategy of a quality website and digital advertising to grow your business. And you have employed live chat, allowing your potential clients a low-pressure way to make contact while sharing some information about themselves. While live chat is a good way to turn your website visitors into leads, it do[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys - November 2018

11/27/2018 04:52 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: A. Mark Bahakel of Smith & Bahakel, P.C. Adam G. Kirk of HunterMaclean     Adam Shaw of Brown Law Firm, P.C.  [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys - October 2018

10/29/2018 02:28 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Abbas Sabur of Shapray Cramer Fitterman Lamer LLP Adam J. Wax of Wax Law     Alan R. Kabat of Bernabei & Kabat &nb[...]

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What Prospects Look For When Searching For A Lawyer

10/23/2018 09:00 am

Just as no two attorneys are the same, neither are any two clients. Each person is going to have their own unique needs they will want to have satisfied when looking for legal counsel. To appeal to these prospects, it is essential for a lawyer to have a website that appeals to all sorts of different buyers. We have determined that there are four types of buyers that a good legal site needs to app[...]

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Infographic: Four Parts of Your Avvo Profile to Prioritize

10/19/2018 10:56 am

Your Avvo profile is key to attracting new clients. In a 2017 survey of over 500 visitors to Avvo, people weighed in on which information factors into their decision to hire. Out of 12 options, these are the four that mattered most. What DO legal consumers look for when viewing your Avvo profile? Find out here. Whether you've recently claimed your profile or would simply like to improve it, th[...]

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Video: Alternative Revenue Streams Panel [Lawyernomics 2018]

09/28/2018 12:43 pm

Managing a successful law firm is like running any other successful business. It takes talent, hard work, a steady stream of clients, and—most importantly—the willingness and ability to adapt and change with consumer trends. And while many people might say legal innovation and new ideas are in short supply, or perhaps not even necessary, many forward-thinking attorneys believe differently. [...]

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Video: 5 Simple Ways to Build Client Trust [Lawyernomics 2018]

09/27/2018 09:31 am

If lawyers can gain their client's trust, they can win their business. Luckily, thanks to technology and a swath of online tools, earning trust and providing a better overall client experience is as simple as ever. All it takes is a little effort, and for lawyers to think of clients like any other consumer. Avvo Corporate Counsel Esther Sirotnik’s full presentation is available here: https://y[...]

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Marketing Your Law Firm in 2018, Part Three: Quality Control

09/26/2018 07:35 pm

Making Sure Lead Generation, Follow-up, and Sign-ups Are Done Right *This article is the third in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally. Few interactions are as critical to the client sign-up process as the initial conversations with a[...]

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The surprising benefit of negative reviews

09/25/2018 04:12 pm

Positive online reviews are good for business, so it’s only natural attorneys try to avoid negative ones. But what if negative reviews weren’t always so bad? What if their presence could bring an air of authenticity to your online reputation and ultimately drive more clients to your practice? As it turns out, they can. The curiously positive impact of negative reviews The purpose of attorney r[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 9/24/18

09/24/2018 04:40 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Austin T. Hamilton David Solomon Schnitzer of Healthy Family Mediation Center, LLC     Hyacinth Leus of Vakili & Leus, [...]

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Marketing Your Law Firm in 2018, Part Two: Best Practices for Following Up on Leads

09/21/2018 04:47 pm

*This article is the second in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally. Whether you are a small law firm or a solo practitioner, following up on leads that you receive is the most important task you can do to gain clients and attract new[...]

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Five Tips for Winning Clients Over at the Initial Consultation

09/20/2018 08:42 am

Many blog articles address how to market for the purpose of attracting new legal clients. When these strategies work, and clients start calling, lawyers feel confident that their businesses are growing. While it is true that the first phone call may be the start of a new client relationship, there is no certainty until the engagement letter is signed—and the initial consultation is often the det[...]

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Ways to Initiate Client Conversations

09/13/2018 06:59 pm

While most attorneys understand that the first conversation with a potential client is one of the most critical steps to a successful sign-up, many approach these conversations with apprehension, nervousness, or even dread. The skills that you’ve developed in law school don’t always include sales and business development, and many lawyers would prefer to be working on their caseload than initi[...]

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Video: 8 Ways to Create Compelling Content [Lawyernomics 2018]

09/12/2018 05:21 pm

For a company operating in today’s landscape, content is king. But when every business is writing blogs, and producing podcasts, and adding to the 300 hours of video uploaded to YouTube every minute, lawyers need a compelling content strategy to realize a return on the investment. Nicole Abboud, a former lawyer turned influential podcaster who now owns Abboud Media, and Alycia Kinchloe, the own[...]

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Video: Designing your Law Firm to Work for You [Lawyernomics 2018]

09/12/2018 01:27 pm

As a criminal defense lawyer in Atlanta, Georgia, Erin Gerstenzang knows that lawyers don’t always have control over the facts of the case, or even the results. But what every lawyer can control is the experience every client has with their firm. By shifting the focus to the client experience and embracing technology to streamline day-to-day office functions, lawyers can still deliver for their [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 9/10/18

09/10/2018 06:25 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron B. Thomas of Watkins & Eager Andrew S. Katzenberg of Kleinberg, Kaplan, Wolff & Cohen, P.C.     Brian Brenner[...]

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Martindale Leads Manager Gives Attorneys a Competitive Edge

09/07/2018 11:47 pm

When contacted by potential clients, a timely response is critical. In fact, 67% of legal consumers say responding to calls and emails “right away” is the most important factor when choosing a lawyer, according to 2017 research from Clio1. Martindale Leads Manager helps turn those prospects into clients by enabling you to respond quickly from anywhere. It delivers real-time leads directly to [...]

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Video: Voice Search + Digital Knowledge Management [Lawyernomics 2018]

08/31/2018 12:13 pm

The way Duane Forrester sees it, digital voice assistants like Amazon’s Alexa or Google Home are just the beginning. The voice recognition technology and UI will continue to improve—and to infiltrate every area of our lives, including how we search for businesses large and small online. Unlike paid search, though, there’s currently no paid shortcut into the voice search landscape, meaning co[...]

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Video: Tech, Data and your Law Practice [Lawyernomics 2018]

08/31/2018 06:43 am

In recent years, data has infiltrated everything we do. To adapt to current consumer trends, lawyers must improve their firm’s internal processes. Jack Newton, Clio CEO and Co-Founder, and Patrick Palace, owner of Palace Law, are here to usher lawyers into the age of data-driven law and to help answer questions around how lawyers can be more data focused in their law practices. Watch the full p[...]

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Marketing Your Law Firm in 2018, Part One: Why is Lead Tracking Important for Lawyers?

08/30/2018 07:00 am

*This article is the first in a three-part series in which we will examine lead tracking systems, best practices for lawyers to follow up with leads, and how to make sure that your intake team is handling leads correctly and professionally. Check back over the next couple of weeks for parts 2 and 3 in the series! It is no secret that lawyers are paying more attention to their marketing practices [...]

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Outsourcing Intake Part 1: Why Outsource Intake?

08/09/2018 07:00 am

As an attorney, you need to spend your valuable time helping clients and on billable activities.  Most law practices have more legal cases to process than they can handle.  Most firms are not able to meet the deadlines and as a result, the cases get delayed. To compensate for the lack of resources, it is in the best interest of your law firm to outsource work. By hiring an outside resour[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 8/6/18

08/06/2018 02:48 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Allison Cherry Lafferty of Kroloff, Belcher, Smart, Perry & Christopherson Andrew Burton Pickett of Andrew Pickett Law, PLLC   [...]

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How to Effectively Address Client Reviews

08/06/2018 07:00 am

When consumers are looking for legal help, reviews matter. According to Avvo research, 95% of survey respondents said that reviews helped them determine which attorney to hire. Since reviews remain online long after they’re published, how you choose to manage them can have an impact on your long-term success. A sincere expression of gratitude for a positive review, or timely feedback to a negat[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 7/30/18

07/30/2018 02:19 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alison Zinn of Lathrop Gage LLP Bonita Ann Herrmann-Navin of Kelley/Uustal     Christina Irene Echeverri of Kluger, Kaplan,[...]

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How Proper Phone Etiquette Adds Value to Your Firm

07/19/2018 07:00 am

Potential clients have one thing in common;  they are not aware of the quality of your legal work.  They do not have the background to judge the strengths of your oral arguments or the written briefs or the way your attorneys present themselves in court.    All they know about your law firm and your legal team is how you treat them. It is your responsibility to make them feel respected and ma[...]

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Driving Traffic to Your Law Firm Website

07/12/2018 07:00 am

There are four significant ways to drive traffic to your website:  Quality content, Search Engine Optimization (SEO), social media, and web analytics. Create Quality Content Just creating content isn’t enough. Your site must have top quality content to drive more traffic to your website. If your content is clean, organized, and easy to read, your website will rank higher in search results. Whe[...]

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How Live Chat Complements Your PPC and SEO Campaigns

07/05/2018 07:00 am

If you are actively marketing your website through highly-focused and targeted paid ads and SEO campaigns, you are likely looking to make the most of your efforts and investment. Paid search campaigns are not cheap, and proper SEO takes a lot of time and effort, so you need to maximize the value of every visitor and capture every possible lead on your site. That’s where live chat becomes an esse[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 6/25/18

06/25/2018 02:13 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrew D. Manko of The Mills Firm Andrew J. Gerling of Doucet & Associates Co., L.P.A.     Brent Aldrich Hart of Hart J[...]

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How To Get The Highest-Quality Backlinks for Your Law Firm's Website

06/14/2018 07:00 am

A backlink is a link on any page of a website that links to your law firm's website. Quality backlinks deliver value to your site in three primary ways: Exposure: Whenever your URL appears as a link, your firm becomes visible on that site. More visibility increases visits your website. Especially, on websites that Google ranks highly such as YouTube; legal directories like Lawyers.com, Avv[...]

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Long-Tail Versus Short-Tail Keywords: Why You Need Both

05/31/2018 07:01 am

If you have ever spent any time trying to make sure that your law firm is found in Google’s search engine, you are likely familiar with the term “keywords”. Keywords are the words that people enter into Google that are essential for returning relevant results for their search. There are two main types of keywords that the experienced web-marketer should be familiar with: short-tail and long-[...]

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3 Times Responsiveness Brought Value to My Practice

05/25/2018 01:31 pm

Despite all the education and experience we attain and apply to generating new business for our practice, there’s an aspect of business development that we frequently overlook – client responsiveness. It’s one of the most important things you can do for your practice. In fact, Clio’s 2017 Legal Trends Report found that “responding quickly to phone calls and emails is arguably the most i[...]

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Why Attorneys Should Care About the Sales Lifecycle

05/24/2018 07:00 am

One common mistake some firms and lawyers make is overestimating how unique or specialized their team and services are compared to the rest of the landscape. The legal space is crowded, and with dozens of firms competing for a client's business, ignoring essential marketing efforts and the value of establishing and tracking a sales cycle can cause real consequences on your bottom line. And with ro[...]

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Get The Most Exposure out of Your Google My Business Listing

05/16/2018 06:47 am

Here are some quick tips to keep your Google My Business (GMB) active and engaging. You’ll want to do this for a few reasons: Engage your potential clients Provide potential or returning clients easier ways to communicate with you Provide easier ways to get pertinent information about your business Provide answers to frequently asked questions By doing so, you also will receive the added bon[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 5/14/18

05/14/2018 01:53 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Elliott R. McDonald of McDonald, Woodward & Carlson, P.C. Esther Zelmanovitz of Esther Schwartz Zelmanovitz, PLLC  Hector Ramon Buigas[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 5/7/18

05/07/2018 03:33 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Anthony 'Tony" Ciccone of Kiester Ciccone Bollier, LLP Benjamin Allen 'Ben' Geslison of Baker Botts L.L.P.     Blake Cole o[...]

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How Much Content Should You Write for Your Law Firm Website?

05/03/2018 07:00 am

We will start by being up front: when it comes to creating compelling content for your website, that will both resonate with the user and also conform to Google’s quality guidelines, there is no magic formula to determine how long it should be. At a minimum, you need at least two or three paragraphs of topic-relevant content along with related titles and section headings. According to Google, [...]

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Managing and Tracking Your Leads

04/26/2018 07:00 am

While most lawyers recognize the importance of managing their cases, not every firm has a grasp on how to efficiently manage and track their leads. In recent years, case management software like Clio, Rocket Matter, and MyCase have become essential tools for task management and case organization. You track client matters, follow schedules, record time, and most attorneys know the benefits of these[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 4/23/18

04/23/2018 02:46 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrew L. Bryant of The Law Office of Andrew Bryant Douglas R. Halstrom of L'Abbate, Balkan, Colavita & Contini, L.L.P.   &nbs[...]

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How To Claim & Optimize Your Google My Business Listing

04/12/2018 09:00 am

Make Certain Your Law Firm Gets The Most Visibility On Google The majority of consumer searches for an attorney include local intent. Consumers want legal counsel close by, so they search for things like: “attorney near me”, “Chicago bankruptcy law firm”, or “best divorce lawyer in NYC.” To be found in those searches, attorneys must claim and optimize their Google My Business (GMB) lis[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 4/9/18

04/09/2018 02:54 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alexandra Garrett of Silver, Voit & Thompson, Attorneys at Law, P.C. Amy Marie Stewart of Stewart | Bradbury PLLC     A[...]

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Creating A Solid Intake Process

03/29/2018 07:00 am

The intake process for any law practice or organization serves as the critical point of entry for new clients. The first meeting or consultation with a prospective client is where you get to make that all-important first impression on them. The intake process, however, usually begins at or before the first client meeting and may involve a few additional steps afterward. Despite the hugely importa[...]

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Building Your Online Presence and Reputation Is Easier Than You Think

03/23/2018 03:41 pm

There is a wealth of information about all products and services one would consider purchasing no more than a click away, and most people do routinely research these products and services before making a final purchase. We use our favorite search engine to inform and influence our decision-making from the most minor decisions, such as what restaurant we will visit to our most major decisions, such[...]

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Does Your Online Biography Have What It Takes?

03/23/2018 02:19 pm

Potential clients shop around. They review a number of attorneys, even when they’ve been referred by a friend.  Does your online profile have what it takes to convince a prospect to contact you? Anatomy of a Robust Online Biography In order to convert viewers into clients, you need to make clear not only that you stand ahead of the pack in terms of credibility and effectiveness but also that yo[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 3/12/18

03/13/2018 03:17 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron M. Hines of Pearson Bitman LLP Christopher P. Meier of The Meier Firm, PL Collin K. Hirschfeld of McKercher LLP Craig E. Frischman of [...]

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Instagram for Law Firms

03/08/2018 07:00 am

One of the biggest social media platforms utilized by businesses and entrepreneurs across the world is Instagram. With over 25 million business profiles operating today, organizations are tapping into the huge marketing potential of the platform and growing their reach like never before. Although social media platforms like Facebook, Snapchat, Pinterest, and Twitter remain popular, Instagram has a[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 3/5/18

03/05/2018 04:42 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam R. Rosenthal of Sheppard, Mullin, Richter & Hampton LLP Alexandra P. Smits of Harrington Brewster & Clein P.C.   &nbs[...]

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Why Legal Intake Is Important

03/02/2018 07:00 am

To convert leads into paying clients, attorneys should evaluate the strength of their intake process. Whether you are a sole practitioner, boutique firm, or if you are a large firm with many locations, you probably are spending money on marketing.  If you are paying for billboards, ads, or are investing in digital marketing, it is critical that you have an efficient process for responding to phon[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 2/26/18

02/26/2018 03:22 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Allan K. Townsend of Maine Employee Rights Group Andrew J. Baranowski of Sutin, Thayer & Browne     Andy Ivan Niranjan [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 2/19/18

02/20/2018 04:49 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Benjamin Meredith of Iliff, Meredith, Wildberger & Brennan, P.C. Brian T. Mohs of Fried Rogers Goldberg LLC     Charle[...]

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Local Search Weapon Part II - How to Create a Local Landing Page

01/31/2018 06:00 am

Constructing a quality city landing page is easier than most people imagine. Because many firms who optimize their website do not use local pages, implementing one could immediately give you an advantage over the competition. To begin, try implementing the following features into your page. Title: The quality of your headline will be the first thing the search engine’s crawlers or “bots” [...]

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Local Search Weapon Part I - How to Achieve Top Placement

01/25/2018 07:00 am

Whether or not your firm appears when someone searches in your area for “lawyers in Emerald City” or “Smallville attorneys” can make a huge difference in traffic to your website and potential client-conversions. Online search results are one of the most popular methods for individuals who are looking for a lawyer, so it is crucial to take advantage of every tool available in order to enha[...]

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Four Trends that are Reshaping the Legal Industry in 2018

01/17/2018 05:45 pm

The legal industry is a constantly-evolving industry and is one that is often affected profoundly by advancements in technology and shifts in corporate behavior. We have identified four trends that began a sea change in our industry this past year, and we have identified how they may affect sole practitioners in 2018. These trends, including automation, the resurrection of the in-house legal depar[...]

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Internet Marketing Challenges for Law Firms in 2018

01/09/2018 04:11 pm

Lawyers have always faced a host of challenges related to acquiring new business, maximizing their public presence, and establishing themselves as credible professionals. These are marketing concerns are nothing new to law firms across the US. However, the excess of technology and advertising options present new wrinkles to an otherwise timeless issue.We have identified four key challenges current[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 12/27/17

12/27/2017 02:18 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrew Chan of Ericksen Arbuthnot Andy Bardos of GrayRobinson, P.A. Benjamin Wishart of Wishart Law Bethany Lynn Payton-O'Brien of Tully Rin[...]

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How to Staff Your Intake Process

12/07/2017 08:00 am

Whether you are launching a new practice or are looking to maximize efficiency at an established firm, having the right number of well-trained staff on hand to properly handle intake should be near the top of your list of priorities. While most attorneys understand how vital the intake process is to screen potential clients and establishing the attorney-client relationship, many firms fail to trai[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 12/4/17

12/04/2017 05:01 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Brian Charles Corrigan of Law Office of Brian Corrigan Catherine C. Dugan of Peterson White, LLLP Clark Daniel Tew of Homesley & Wingo Law[...]

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How Does Ngage Live Chat Work?

11/22/2017 08:30 am

.mobile-how {display: none;}.tablet-how {display: none;} @media screen and (max-width: 1500px) and (min-width: 640px) {.desktop-how {display: none;} .mobile-how {display: none;} .tablet-how {display: block;}} @media screen and (max-width: 639px) {.desktop-how {display: none;} .mobile-how {display: block;} .tablet-how {display: none;}} Offering your website visitors the ability to engage in[...]

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Reasons To Blog As A Lawyer

11/16/2017 06:15 pm

As an attorney who is active on the web, you may notice that some of your colleagues are actively blogging on their websites and social media profiles. We often hear the question: “It seems like everyone else is blogging. Do I need to do it too?” To that question, we often respond: “Yes, but only if you have something to say.” Today’s web is a sea of content, and quite a bit of it is ju[...]

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10 Basic On-Site SEO Tips for Attorneys

11/02/2017 11:02 am

There are so many complicated aspects to SEO we often forget about the smaller, foundational elements that can have an impact. These kinds of things are often overlooked, easy to change and (unlike a lot of other elements of SEO), under complete control of the website owner. Lawyers should double-check their site to make sure they have these simple on-site factors optimized for search. Unique Titl[...]

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Virtual Assistants for Law Firms: Benefits, Drawbacks, and Trends

10/26/2017 07:00 am

Customer service, clerical work, social media management, and office maintenance are all tasks that are typically handled by a lawyer’s office staff, but many attorneys often find themselves saddled with these assignments for one reason or another. Solo law practices can rarely afford to hire a full-time receptionist. Budgetary constraints can also impact smaller law firms. Even when lawyers can[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 10/9/17

10/09/2017 06:34 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Scott Anthony 'Scott' Brutocao of Cornell Smith Mierl & Brutocao, LLP Carrie Blackburn Riley of Carrie Riley Kenneth Dav[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 10/2/17

10/03/2017 03:09 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Robert Frank Rider of Robert F. Rider PLC Jay C. Zeleskey of Zeleskey Mediations C. Brenton Kugler of Scheef & Stone, L.[...]

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T.H.E.M. TECHNIQUE - An Effective Strategy for Responding to Online Reviews

09/28/2017 12:00 pm

.mobile-them {display: none;} @media screen and (max-width: 1070px) {.desktop-them {display: none;} .mobile-them {display: block;}}In an age when online reviews increasingly influence consumer behavior, ignoring them or responding critically can have a negative impact on your business. When done right, responding to online reviews is an effective way to build goodwill with clients and pr[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 9/25/17

09/25/2017 10:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:    Allen A. Drexel of Drexel LLC Angela Elsperger Lord of Vogel Law Firm Ashley D. Cleek of Rainey, Kizer, Reviere & Bell, P.L.C. C[...]

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Martindale-Hubbell Announces Client Champion Awards

09/19/2017 09:00 am

We are excited to announce today the launch of our new Client Champion awards, an exclusive recognition that demonstrates an attorney’s commitment to client service based on the quantity and quality of their scores on Martindale-Hubbell client reviews. Fewer than 1% of all attorneys have qualified to receive the award. We recognize these attorneys because they epitomize the best in client servi[...]

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How Many Leads to Your First Client

09/14/2017 10:08 pm

Have you ever wondered how many leads it takes to close a new client? Ask no more! Martindale-Nolo surveyed 1,557 new clients to determine the average number of days and leads it took before they closed their first client. Click on image below to view/download a PDF version. [...]

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Ethics for Attorneys in the Age of Social Media

08/29/2017 12:45 pm

While some attorneys still swear by television, billboard, and snail-mail advertising, it is impossible to deny that the internet and social media are extremely effective vehicles for advertising your legal services. The immediate access to an attentive audience online is too valuable to ignore, but it is important to consider the ethical pitfalls that can easily arise while marketing your firm on[...]

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How a Virtual Receptionist Can Help

08/10/2017 08:43 pm

Have you seriously considered your availability and ability to receive incoming phone calls – especially those from potential clients? Have you ever considered a lead generation service, but just can’t imagine being able to answer even more calls? Has the thought of hiring someone seemed too expensive? Fortunately, using a virtual receptionist service can be the perfect answer for all of thes[...]

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The Power of Texting for Lawyers and Law Firms

08/02/2017 10:05 pm

Amazingly, 81% of Americans text regularly, and over 560 billion text messages are sent every month![1] This is not a fad. These texts represent an ever-growing form of communication for a quick and hassle-free communication. So How Does Texting Help Attorneys?  Let’s break it down. An article published by RingCentral found that 32% of texters have closed a business deal via text.[2] Why? Te[...]

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Reviews Are More Important Than Ever to Google

07/26/2017 03:16 pm

Online marketing would be much less complicated if companies like Google told businesses exactly how their algorithm determines the order of their search results. Until that very unlikely event takes place, law firms need to look to industry experts to determine how best to take advantage of Google to help their practice succeed. One of the more well-known resources for SEO is a company called MOZ[...]

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How to Leverage Q&A Platforms like Quora

07/18/2017 02:30 pm

Lawyers specialize in information and arguments. If you are a lawyer, people seek your services because they lack the legal information and rhetorical expertise they need in order to advocate for themselves. In short, you know something they need to know, and you know how to use it. It is this arrangement that makes online Q&A platforms, such as Quora, a powerful tool for lawyers. People flock[...]

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Ethics of Using Support Staff in Your Firm

06/14/2017 03:07 pm

As our law practices grow and develop, we all learn the importance of utilizing support staff to increase efficiency and appropriately leverage our billing. It does not make financial sense for all work to be billed at the lawyer’s rate, especially for the more ministerial tasks. Clients are happy to pay less for a paralegal to do some of the work, and the lawyer is thus able to concentrate on t[...]

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Social Media Do's & Don'ts for Lawyers

05/25/2017 03:26 pm

With the rise of social media platforms and the ease with which we can post and share information, the more professionals, and more specifically lawyers, must be cautious about the kind of information they are sharing. Here are some practical do's and don’ts for lawyers to adhere to so as to get the most out of social media without putting their firm at risk: [...]

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Manage Your Leads Better - Reap the Benefits

05/11/2017 04:35 pm

From our last article, 4 Sure-Fire Tips for Effective Lead Follow-Up, we learned that it’s critical to follow-up quickly and to nurture your leads. But how do you do this most effectively and efficiently? Having a lead management process in place enables you to systematically track and nurture your leads from when they first come in through sign-on. This will not only make sure you don’t miss [...]

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Best Practices for Screening Potential Clients for Your Law Firm

05/03/2017 02:35 pm

The process of obtaining clients can be a source of stress for many lawyers, especially for small firms or firms that are just starting out. While it pains many lawyers to turn away business, it is important to properly pre-screen clients to avoid the headaches that come with clients who are not a good fit for your firm. Seasoned lawyers will tell you that you should not accept certain clients, no[...]

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The Effect of Ridesharing on DUI

04/25/2017 05:01 pm

The advent of ridesharing services such as Uber, Lyft, and the countless others that have sprung up in the wake of the app-to-service model, have been hailed as ultra-convenient and affordable alternatives to traditional transportation like taxis and buses, but have also been criticized for their aggressive business tactics and competitiveness in their attempts to gain a larger market share. Whil[...]

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4 Sure-Fire Tips for Effective Lead Follow-Up

04/18/2017 11:07 pm

As an attorney running your own firm, you know that getting new clients can be challenging. With 1.3 million attorneys in the U.S., competition is fierce, and it’s important you find a way to stand out. A Martindale-Hubbell study found 76% of consumers search for attorneys online. And if a potential client clicks through to your website and calls or submits a request to be contacted, you have t[...]

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Building a Successful Law Practice: How Michael Barasch Evolved His Firm to Meet the Needs of 9/11 First Responders

04/06/2017 12:12 pm

This interview with Michael Barasch of the New York law firm of Barasch McGarry Salzman & Penson, is the second in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Despite a résumé that includes tireless advocacy for the legal rights of 9/11 victims and first responders, attorney Michael Barasch of New York-based perso[...]

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Betting on Your Brand: 3 Tips to Get Started

03/08/2017 11:55 am

In law school, we are taught all the fundamentals. Most importantly, law school instills in us techniques for thinking like a lawyer. What we do not learn in law school is the business side of the law. No one talks about obtaining and retaining clients. Yet, when we start practicing law, we quickly realize that bringing in business translates into a partnership or a successful solo practice. Undou[...]

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Making Online Reviews Work for You: New Year, New Reviews

01/31/2017 08:46 pm

We’ve all started to settle into 2017. Many people reading this probably don’t write as many checks as they used to, but if I did, I’d like to think that we’re far enough in that I wouldn’t have to write a 7 over a hastily scribbled 6. It’s still a new year, however, and it’s a good time to think about how lawyers and law firms can improve their online presence. Research shows that p[...]

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3 Simple Email Nurturing Tips for Client Retention

01/10/2017 10:31 pm

In a previous article, we covered the importance and overall process of Nurturing Prospects into a Thriving Client Base. We learned that 90%+ of your initial leads may not be ready to retain you immediately – even after you are able to connect with them. This is where email marketing can help you get in touch, stay in touch, build credibility and educate prospects – all the while bringing them[...]

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Nine Mistakes You're Making On Your Google Business Listing

01/10/2017 12:52 pm

Use These Tips to Gain the Greatest Visibility and Avoid Suspension on Google With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a local presence for your business is huge. And that all starts with a Google My Business listing. Google My Business, referred to as “GMB,” is a free, simple service provided by G[...]

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Keep It Simple: Your Law Blog Should Be on Your Firm’s Domain

12/15/2016 02:36 pm

A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is www.thomasjonescincy.com. The attorneys may wonder if they should host their blog at www.th[...]

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How To Do a Basic Competitive Analysis Without Spending a Dime

10/13/2016 08:40 am

Check out these free tools to see what your competition is doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding out what’s happening in your niche, which is paramount to your success. The concept of doing a competitive analysis is pretty simple: find out what your competition is doing, and then figure out a way t[...]

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Headings on Your Website Pages: Do's and Don’ts

09/20/2016 08:15 am

As we discussed in detail in our previous blog post, visitors to your website tend to use very specific patterns when reading your content. Moving in what’s known as an “F-pattern,” they pay most attention to the top-left corner of a page, along with headings, subheadings and introductory paragraphs. We would like to focus now on headings, where website visitors often look when scanning for[...]

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Lead Response Management Study Offers Important Insights for Attorneys

09/13/2016 10:24 am

Lead Response Management (LRM), in partnership with InsideSales.com, has developed a lead response management study that looks at the best days and times to contact and qualify leads, while highlighting the importance of following up with leads quickly. The study has some key takeaways for attorneys, who can use its findings to determine the best times to reach out to prospects. Researchers with [...]

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Martindale-Hubbell Collects School Supplies Needed for Newark, NJ

09/02/2016 04:29 pm

The first day of school can be tough for kids of all ages, but for some, it's even tougher on their families' finances. Teachers’ long lists of school supplies ranging from safety scissors to scientific calculators can be a real challenge for those with a limited income. We thought we might be able to help — just in time for the start of a new school year. This month, Martindale-Hubbell e[...]

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Making Online Reviews Work For You – Asking Clients For Reviews

08/15/2016 09:40 am

In two posts last month, we discussed why attorneys need to respond to the online reviews they receive and how to do it. Because more than 80% of people check lawyer reviews as the first step to finding an attorney, we’re taking a step back and looking at strategies for getting good reviews in the first place. The first step to getting more reviews from clients is asking for them. You may have [...]

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Generating New Business: Experience-Based Advice from Attorney Reza Torkzadeh

08/02/2016 03:45 pm

In our series covering the ways in which new attorneys can generate leads online, our most recent post discussed how you can make sure you’re making the right investments in digital marketing. In this post, personal injury attorney Reza Torkzadeh of The Torkzadeh Law Firm shares his insights on the importance of a strong web presence, search engine optimization (SEO), and lead generation.  Lik[...]

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How to Build & Optimize a Website for a General Practice Law Firm: Capturing the Right Clients

07/22/2016 09:09 pm

As a general practice litigator, you’re on the hunt for new clients daily. Do you want to attract people who are browsing businesses for any type of need or those who are ready to retain you for their specific need? As you hunt for the ideal client, you want clients who seek answers to questions that are transactional (where is the closest divorce attorney?) rather than informative (what does a [...]

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Waiting for Business? Don’t!

07/21/2016 04:47 pm

Part 3 of a series for new attorneys Over the past few weeks, we have been covering an important topic for new attorneys: how you can market yourself online in an increasingly competitive digital world. In our most recent post, we detailed two important strategies in the form of search engine optimization (SEO) and search engine marketing (SEM). While these two strategies are important to any at[...]

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How to Make Sure You Never Miss Martindale-Hubbell News on Facebook

07/08/2016 02:32 pm

At the end of June, Facebook once again changed the algorithm that determines what posts you see in your News Feed. You might have noticed this change already, with more posts from friends, family, and people you regularly connect with on the social network becoming more prominently displayed over posts from other media outlets. Why the change? According to Facebook: Facebook was built on the ide[...]

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Top 3 Online Marketing Strategies for New Attorneys

06/30/2016 06:31 pm

Part 1 of a series for New Attorneys The following is an excerpt from a webinar, titled Top 3 Online Marketing Strategies for New Lawyers aired on 5/24/2016. For an attorney new to the field, there are a number of challenges you must overcome as you begin your career, especially if you plan on starting a firm of your own. One of the most pressing issues is how to market your services to potentia[...]

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Building a Legal Empire: How Anthony Licatesi Solidified His Brand During a Financial Crisis

05/05/2016 10:30 am

This interview with Anthony Licatesi of the New York law firm of Rubin & Licatesi, P.C., is the first in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Getting a Foot in the Door Attorney Anthony Licatesi has always had a mind for business, starting in high school in the late 70s when he became one of the first nightclu[...]

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Search Location Drastically Affects Local Rankings

04/27/2016 08:20 pm

Table of Contents What Is Local Search and the 3-Pack? Why Don’t I Show Up in the Google 3-Pack? Methodology: What Did We Do for the Local Search Testing? What Did the Results Tell Us? How Much Do Location, Distance and Density Matter? Does Your Device or Search Phrase Matter? How Does Google Decide? What Really Matters for Local Rankings? What does this all mean? You have a [...]

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Targeting the Right Clients: Developing Client Personas

04/14/2016 02:56 pm

What is a Client Persona? When it comes to marketing, attorneys need to decide what it is they hope to accomplish before they try to do it. Part of creating a plan is deciding whom to target. How can law firms identify and target the ideal market? By creating client personas. What is a client persona? It's a fictitious character who has the characteristics of your target audience. Client personas[...]

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The Question Is Not Why You Should Go Secure, But When!

03/23/2016 10:37 pm

You may have read a lot over the past couple of years about how Google recommends having a “responsive” website so that your site works on all platforms, from desktops to smartphones. If so, you probably also know that Google loves responsive sites. With any luck, you've already spent the time and effort on getting a responsive website, and you're thinking, "Ok, what's next?” Well, in additi[...]

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3 Steps to Getting a Martindale-Hubbell Peer Rating

03/11/2016 07:16 pm

Martindale-Hubbell® Peer Review Ratings™ have been in existence for over 140 years.  It is a way for attorneys to get rated by their peers on their legal and ethical ability.   Our Peer Review Ratings™ are the gold standard in attorney ratings.  Attorneys looking to refer a client, as well as individuals researching lawyers for their own legal needs, use these ratings to identify, evaluat[...]

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How to Write a Blog Post That Gets Read

03/07/2016 01:47 pm

Last week I made the case for why an attorney should have a blog at all. Hopefully something resonated, and you’ve taken steps toward establishing one. Now you may be wondering how to pick subjects and write content that will be interesting to potential clients. Unless your blog is focused on astrophysics, writing a good blog posts is not rocket science. Think about how you like information pre[...]

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Five Mistakes Lawyers Make Online

03/02/2016 02:33 pm

Here’s the problem: You’re an attorney, which means you’re busy. Between your time in court, the endless amounts of paperwork, and your client meetings, you barely have time to eat lunch. However, if you’re looking for continued growth and concerned about your future, you absolutely cannot afford to neglect your website and your digital presence. Maybe time isn’t the only issue. Maybe yo[...]

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The Importance of Online Reviews for Attorneys

02/19/2016 11:00 am

When was the last time you committed to a major purchase without seeking out feedback from a friend, a relative, or reviews on the internet? In today’s world, where everyone is connected and nearly anything you could ever want is a few mouse clicks or finger presses (and one day Amazon Prime shipping) away, we are surrounded by heart, star, thumbs up, and number ratings on nearly everything. Eve[...]

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Surviving as a New Solo Practitioner

01/18/2016 04:47 pm

Success Story: Ross Albers, Attorney, The Law Offices of Ross W. Albers The following is an excerpt from a webinar, titled Online Marketing for the Savvy Attorney, aired on 10/15/2015. “I’m a solo practitioner, specializing in DUI. I used to be a prosecutor in Baltimore city. Two weeks before I got married, I told my wife I was quitting my job and starting my own law firm. She still ma[...]

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10 Tips to Revive and Refresh Your Law Practice in the New Year

01/18/2016 06:00 am

The New Year brings fresh opportunity to make life-improving changes. That’s why people resolve to do something different or persevere on a project, whether that means promising to lose weight, quit smoking, or exercise more—the list goes on and on. The idea of making a change for the better should not be limited to our personal lives; it should extend to our professional lives as well. As la[...]

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Getting Google Reviews For Your Law Firm Just Got Harder

12/16/2015 09:00 am

Recent Updates To Google+ Affects The Review Process Google has changed everything, yet again. It’s like that old saying The only thing constant is change. That seems to be their motto, since they just made a major update a few months ago to their search engine results, and now they’ve rolled out another update, without any warning. That first update dealt with removing all aspects of Google+[...]

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Martindale-Hubbell & Martindale-Nolo Offer Legal Marketing Solutions Based on 190 Years of Experience

11/27/2015 09:18 am

Online marketing is essential, but it doesn’t have to be difficult. Trying to figure it all out on your own can take up valuable time that you could be using to help your clients. Martindale-Hubbell and Martindale-Nolo can take care of everything for you, no matter the size of your firm, your marketing experience, the strength of your brand name or your marketing budget. We help firms develop, m[...]

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4 Steps to Building a Successful Law Practice

09/16/2015 03:48 pm

There is a road-map for becoming a lawyer: you attend college, graduate from law school, and pass the bar exam. Building a successful law practice, on the other hand, is not as straightforward. No one teaches you how to acquire clients or how to manage them once you have them. There is no manual on building a brand or choosing a marketing strategy that works for you. No one but you can create the [...]

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What Clients Want Most: A Connection

07/08/2015 02:29 pm

Comedian Aziz Ansari, best known for his role as Tom Haverford in the TV show “Parks and Recreation,” recently teamed up with sociologist Eric Klinenberg to write the book Modern Romance, which includes an examination of texts and emails written between people who are dating – or trying to. A recent “This American Life” episode captures exchanges between Ansari and audience members at a [...]

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A Review of Client Reviews

06/13/2014 09:14 am

Many lawyers may view online reviews with hostility and, I will admit, I tend to be one of them. I think that may be because we are all thinking like lawyers. Fundamentally, lawyers seek to be understood and have the last word. Online reviews may not seem to provide either opportunity, however, an understanding of online reviews may prove that is not necessarily always the case. Instead of greetin[...]

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5 Tips for Building Your Brand and Growing Your Network

05/05/2014 10:20 am

Recently, I had the privilege of speaking about building your brand and growing your network at the Avvo Lawyernomics 2014 conference in Las Vegas. What amazed me most about the event was the tremendous turnout of lawyers from around the country who took three days out of their hectic schedules to learn more about marketing. These lawyers know the importance of business development. Unfortunately[...]

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Testimonials

See what other attorneys said about Charles

  • “Charlie: Thanks for your prompt, informative information; you’ve always been great at getting back to me ASAP with answers to my questions! Thanks again! Kim Denise Morton”

    ~ Morton Family Law

    “Charles DeFeo presents a simple, high quality and cost effective solution for attorney advertising! If you are thinking Attorney advertising is too Expensive for your firm - Think again! - Rob Schall, Cooper & Schall, PC”

    ~ Cooper & Schall, PC

  • “Charles DeFeo has been our professional Martindale-Hubbell consultant for many years. At all times he has demonstrated his concern for our Law Firm’s well-being and success, a great part due to his efforts on our behalf. -JFW III, Esq.”

    ~ Joseph Wusinich

    “Charles DeFeo is an outstanding Sales Manager who gets the job done for his clients.  He has serviced our account for many years and we love him.  I would highly recommend him.”

    ~ Edward Sweeney

  • “Charles DeFeo has worked with my business since its inception. He is always attentive to the needs of my business and responds immediately to any concerns. The website has been a great asset to my business.”

    ~ Barbara Stein

    “Charlie is very knowledgeable about the product, the profession and the marketplace.  He gives excellent customer service.  I have always felt that he has our best interests in mind when discussing options for legal advertising.”

    ~ George Donze

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