Blog Posts


Google Screened now easier for attorneys: Background checks no longer required

10/22/2021 05:06 pm

Google’s recent changes to the background check requirements for its Local Services Ads (LSAs) make it easier for law firms and attorneys to achieve the Google Screened badge. Google made clear that because attorneys and firms already go through extensive screening in order to practice law, they will no longer need to participate in the cumbersome background checks previously required. This [...]

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How Do I Build a Mass Tort Legal Practice?

10/20/2021 09:00 am

This is the first article of a three-article series related to working in the legal field of mass torts. In our second article, we’ll address the pitfalls of working in mass torts and in our final article we’ll provide best practices for attorneys interested in mass tort marketing. Mass torts claims can prove to be very financially rewarding for your practice. Before diving in, however[...]

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The Small Law Firm Owner’s Guide to Delegating to Your First Staff Member

10/13/2021 09:00 am

As a solo lawyer, you’re used to handling everything on your own. After all, who else is going to run your law practice if you’re not at the helm? Many solo attorneys find themselves feeling overwhelmed and unable to continue meeting their own business standards. This leads to the inevitable conclusion that you simply can’t grow if you don’t outsource. Thankfully, delegating to your first[...]

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5 Ways Lawyers Can Keep Leads Alive

10/06/2021 08:00 am

Lawyers often don’t think in terms of leads—warm or cold. But if you have calls coming in and then wonder why your client roster isn’t growing, you may be giving up too easily on your leads. That tendency to give up on following up has led legal intake expert Denny Newberry, Vice President of Business Development at Captorra and Intake Conversion Experts, to reject what many lawyers woul[...]

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How to Find the Right Answering Service for your Legal Practice

09/29/2021 09:00 am

It’s easy to find someone to answer your phone. What’s less easy is cloning yourself or your most informed, well-trained staff members to keep up with the calls, emails and web forms that need a reply. That’s where legal answering services come in. Whether you simply need someone to pick up the phone after hours or want help qualifying prospective clients (Does their matter fall into you[...]

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Three Ways Hispanic Lawyer Marketing Can Help Your Law Firm

09/22/2021 09:00 am

When someone faces a legal challenge, whether it be a divorce, landlord-tenant dispute, business formation, or a criminal charge, what they need most is a good attorney. Unfortunately, Hispanic lawyer marketing has not kept pace with the numerous legal marketing campaigns targeted at other population segments. As a result, Spanish-speaking people often find it difficult to locate a lawyer who[...]

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Email Scams and Your Law Office: 5 Tips to Protect Your Practice

09/15/2021 08:00 am

Everyone gets them: poorly worded emails that purport to be from trusted brand names like PayPal or the Home Depot and then implore you to fix an account problem, claim a prize, or answer a survey. You may spot them right away...or maybe you’ve been fooled into giving up sensitive account information or downloading a virus via an attachment. It’s happened to the best of us. Like medical of[...]

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New AV Preeminent Peer Rated Attorneys | August 2021

09/13/2021 10:15 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Thomas Gallivan of Law Offices of Thomas L. Gallivan, PLLC Karen Jackson of Karen Jackson Francine Love of Love Law Firm, PLLC Robert Cosgrove o[...]

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The Benefits of Martindale-Hubbell Peer Review Ratings

09/08/2021 09:00 am

For most people, the law is a mystery. It provides the framework for society to function peacefully but doesn’t really cross their minds until they have a legal matter. When a person has an accident, runs afoul of the law or proactively needs help forming a business or creating a will, however, the law suddenly becomes quite real. At this juncture, consumers have numerous questions. They ar[...]

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4 Tips for Branding Yourself in a New Legal Practice Area

09/01/2021 09:00 am

As an attorney, you’re always looking for ways to better serve your clients. When you notice that there is a lack of representation in a certain practice area, are changing the direction of your law firm, or simply branching out into a new practice area, it’s important that you take the time to consider how you’ll brand this new career move.  Lawyers rely heavily on marketing s[...]

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3 Steps to Getting a Martindale-Hubbell Peer Rating

08/25/2021 08:00 am

Martindale-Hubbell® Peer Review Ratings™ have been in existence for over 140 years. They provide a way for attorneys to be rated by their peers on their legal and ethical ability. Our peer review ratings are the gold standard in attorney ratings. Attorneys looking to refer a client, as well as individuals researching lawyers for their own legal needs, use these ratings to identify, evaluate and[...]

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Top Family Law Marketing Tips to Find New Clients

08/18/2021 09:00 am

Because family law cases usually have a limited duration, there is a need to have a constant flow of new business to maintain a successful family law practice. After all, there is little repeat business in this practice area.  Since family law clients are usually individuals, most of whom have never dealt with a lawyer before, it is difficult to target a specific group for marketing purp[...]

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How to Craft a Brand That Sets Your Law Firm Apart

08/11/2021 08:00 am

Branding is a key pillar of every marketing program. Attorneys may hold the perception that as long as they are good and win cases, the clients will come. Indeed, this used to be the case.  Today, however, a brand is critical to establishing your reputation and online presence. Consumers base what they think and believe about a firm on what they see. Identifying Your Brand A “[...]

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New AV Preeminent Peer Rated Attorneys | July 2021

08/04/2021 06:01 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Nelson E. Baez of Smith, Ball & Baez Injury LawyersPatricia D. Cleary of Rosenberg & Estis, P.C.Gerald Wilkerson of Law Office of Gerald[...]

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Is There Demand and Interest for Niche Practice Areas?

08/04/2021 08:00 am

While being a jack-of-all-trades lawyer might sound appealing at first, it comes with many drawbacks. There is a common saying, “The riches are in the niches,” but for the small law firm or solo lawyer who wants to help their local community, the ability to serve also lies in specialization. Once you are ready to hone in and focus on a niche practice area, you can narrow your choice down t[...]

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Bankruptcy Leads: Finding Them and Keeping Them

07/28/2021 08:00 pm

Finding clients for your bankruptcy firm means generating leads in the right places and developing your brand and your vision in the right way. Then once you have the leads, you need to convert them into clients who will stay with you and refer other clients to you.  Finding the Niche Within the Niche Many practitioners go into bankruptcy law thinking they will be able to take care[...]

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5 Post-Pandemic Marketing Tips for Law Firms

07/21/2021 08:00 am

Law firms have had to reassess their marketing plans as the pandemic has continued. COVID-19 threw all of us into a world unknown. The “New Normal” hasn't become normal, yet all of us, businesses included, must adapt to this strange lifestyle. ‌ More than that, our concerns have shifted. Good marketing thinks of the customer and what they want. Law firms have had to start branch[...]

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5 Tips to Turn Your Law Firm’s Newsletter into a Useful Marketing Tool

07/14/2021 05:22 am

Email marketing is one of the most effective digital marketing strategies available. It’s inexpensive and when done correctly, it’s more personal and noninvasive than any other marketing tactic.  Newsletters are one of the best email marketing strategies. They allow you to update your past, present, and potential clients about what’s happening within your firm. The problem, however,[...]

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4 Ways to Promote Your Law Firm Using Twitter

07/13/2021 02:38 pm

Twitter has more than 353 million active monthly users worldwide, making it one of the world's most popular social media sites. Combined with the platform’s text-based nature, its user base also makes Twitter one of the most useful types of social media for attorneys. Twitter can be an incredible tool to help attorneys reach new potential clients with less effort. However, you need to use th[...]

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New AV Preeminent Peer Rated Attorneys | June 2021

07/13/2021 01:47 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Sean Colston of Sean Colston Lawsikia Hodges of Lawsikia Hodges Geraldine Hartin of Geraldine Hartin Joshua Higgins of Joshua Higgins Rodney Ge[...]

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Why You Should Join an Attorney Mentorship Program

07/12/2021 08:00 am

Are you a budding attorney interested in building a successful legal career? Are you an established lawyer trying to determine how to share your hard-earned knowledge with your colleagues? If so, an attorney mentorship could be a good option for you. The legal industry is competitive. And the vast majority of lawyers get their business from referrals. That means you are not likely to find succ[...]

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Why lawyers should be involved in the intake process with clients

07/07/2021 08:00 am

During the initial client meeting, the lawyer gathers pertinent information for the case.  How this is done will vary.  Some lawyers provide the client a questionnaire to complete in advance.  Others will have administrative personnel meet with the client to acquire the information.  While these methods are efficient and do not infringe on the lawyer’s time, there is good re[...]

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New AV Preeminent Peer Rated Attorneys | May 2021

06/30/2021 12:58 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Dana Carron of Law Offices Of Dana B. Carron, P.C.Michael Montesi of Gatti, Keltner, Bienvenu & Montesi, PlcMichael Whitt of Hahn Loeser &am[...]

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How to Define a Law Firm's Unique Selling Point

06/30/2021 02:50 am

According to the American Bar Association's annual Profile of the Legal Profession, the legal field has experienced consistent and sustained growth through the years, with over 1.3 million active lawyers in the United States as of 2020. ‌ With more attorneys than ever competing for business, it’s essential that you set yourself apart from the competition. In today's competitive legal [...]

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Webinar: What Is a Mass Tort and How Do You Get Into It?

06/23/2021 01:37 am

Whether it’s the cases involving JUUL E-Cigarettes, Monsanto’s Roundup or Zantac, you’ve likely heard about Mass Torts and their large payouts to the many victims who were injured by their products, as well as the considerable fees the law firms that handle them receive. The question is: Is it something your law firm should take on? More importantly, how can you position your firm to be suc[...]

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The Importance of Testimonials for Small Law Firms

06/16/2021 05:36 am

Relationships are essential to small law firms and lawyers. Investing in client testimonials is an excellent way to promote yourself and build upon old relationships by creating new ones. An easy way for small law firms to stand out in a crowded marketplace is through client testimonials. Not only do testimonials build credibility and trust, but they also offer “social proof” of your servi[...]

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Should Your Law Firm Invest in Attorney Pay Per Lead Generation?

06/09/2021 05:28 am

Leads are the lifeblood of your law firm, so legal marketing is an essential investment. If, however, you've dedicated significant effort to digital marketing and have yet to see a desirable return on investment, it's possible that your approach isn't targeted enough.  What if, instead of throwing time and money at a variety of platforms and solutions you don't understand, you paid direct[...]

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Consumers’ Digital Demand and How Your Law Practice Can Meet It

06/02/2021 08:00 am

As we look ahead to a summer with a well-vaccinated population, it almost feels like things could be returning to normal. But even though the second half of 2021 will, hopefully, put more of the pandemic behind us, many of the structural and behavioral changes that resulted from it are likely to stick—including consumer expectations for flexibility. For your law practice, that means prospective[...]

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6 Approaches for Effective Disability Attorney Marketing

05/26/2021 05:13 am

Every legal niche calls for its own unique marketing approach. Nowhere is this more evident than in disability attorney marketing.  Strategies that pay dividends for criminal defense or personal injury attorneys often fall short in disability law, which calls for targeted, empathetic service, as well as a streamlined system for handling a high volume of cases.  If you're strugglin[...]

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A Lawyer’s Quick View of Advertising on Google

05/19/2021 05:07 am

No matter who your clients are, they’re probably on Google. It handles more than 87% of all search engine traffic in the United States, and 28% of this traffic comes from Google Ads alone. Google Ads is a pay-per-click (PPC) advertising platform. You tell Google how much you’ll pay for your ad to run when someone searches for a particular keyword and then Google chooses which ads run based[...]

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How to Market Your New Law Practice

05/12/2021 04:58 am

It is no secret that launching a new law practice takes time, money, and effort. However, after the sign is hung on the door, small law firm lawyers understand the value of investing in digital marketing but are not entirely sure where to begin. They are not alone. As the digital world of dizzying content and mediums grace our televisions, smartphones, and other devices, capturing the attentio[...]

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New AV Preeminent Peer Rated Attorneys | April 2021

05/06/2021 07:12 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Bartz of Aaron A. BartzAbby P. Rosmarin of Berkman Bottger Newman &Schein LLPAdam Trippiedi of Law Office of Michael F. Bohn, Esq.Alan[...]

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Marketing Your Practice During Times of Uncertainty

05/05/2021 04:51 am

One thing we have all learned during this past year is that nothing is for certain, and work as we know it has probably changed forever. Let’s face it, few of us had even heard of Zoom, and now it and other platforms like it, have become the norm for meetings, court hearings and even networking events.  While marketing through the use of the internet and social media was developing in popu[...]

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5 Reasons Your Website is Not Ranking in Google

04/28/2021 04:33 am

Building a new website for your business is a great step towards acquiring new clients, but it's not enough to stop there if you want potential clients AND to have Google find you on the internet.  Yes Google!  If Google can’t find your website, how will consumers be able to find it? It takes time for Google to find and rank a brand-new website in its search results, so if you r[...]

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How to Market Your Immigration Law Firm During COVID-19

04/21/2021 04:44 am

It's impossible to deny the impact of the pandemic on the legal industry. While lawyers have long persevered through difficult circumstances, COVID-19 delivers a whole new bundle of concerns. The initial lockdown put in-person consultations on hold while bringing additional confusion to already complex legal processes. After the economy opened up, clients were less willing to take on legal pur[...]

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Local Service Ads for Lawyers – Things to Consider

04/14/2021 05:34 am

LSAs (Local Service Ads) is a Google pay-per-lead (PPL) product that has been quickly increasing its ads on the SERP across different businesses and services areas over the past year.  If you have been thinking about adding this as part of your marketing program for your law firm, there are certain things to consider. Is My Firm a Good Fit for LSAs? If you have an understanding of the [...]

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New AV Preeminent Peer Rated Attorneys | March 2021

04/08/2021 04:30 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Muslusky of Muslusky LawAdam Pines of Glaser Weil Fink Howard Avchen & Shapiro LLPAdam Stolte of Stolte Law, LLCAlison de Villiers of B[...]

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6 Tips on How to Market Your Criminal Defense Attorney Practice

04/07/2021 06:25 am

Every day, countless people search for criminal defense lawyers. While that sounds great on paper, competition for clients can be vicious. If your legal practice doesn’t appear near the top of the first page of search results online, you’re not very likely to be noticed. So, how do you ensure that you’re reaching potential new clients? You need a solid marketing strategy to acquire clien[...]

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8 Ways to Build Prominence That Google Loves!

03/31/2021 04:19 am

Google has made it clear that they will give preference in their search results to businesses that demonstrate prominence. They define this as "how well known a business is" and indicate that this is measured based on information Google has about a business from across the web.  Their goal is to provide the best results to searchers.  With proper planning and regular action, you c[...]

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How to Build Your Client Base as a New Lawyer

03/24/2021 05:04 am

Congratulations, you’re a brand new lawyer about to open the doors to your very own practice. You’ve been through the training and received all of your qualifications. Your business is all set up and ready to go. Now comes an equally important part of the process: generating interest that will earn you work. Clients are essential. After all, you can’t build or run a company without them.[...]

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5 Tips to Generate Better Divorce Attorney Leads

03/17/2021 05:32 am

As a divorce attorney, you know your clients are different. They’re not typically in the same urgent situation as someone who needs a criminal defense or personal injury lawyer. They’re not fighting against a large, faceless insurance company. Instead, your clients are generally in more delicate, highly emotional situations. As such, marketing to these individuals requires a different touch.&[...]

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How to Put Prospects at Ease

03/11/2021 03:00 am

When a legal issue arises, no one wants to wait for answers. A prospective client reaches out to a lawyer seeking an immediate response. While a quick answer may not resolve the problem, it does provide a sense of comfort and relief and gives the client faith that the lawyer is going to give the needed assistance. That is why it is imperative for us, as lawyers, no matter how busy we may be, to r[...]

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Local Service Ads for Lawyers – What Are They?

03/09/2021 04:40 am

With the growth we’ve seen this year in Google’s newer advertising program, Local Service Ads, it is likely that at least one online marketing company has approached your firm about running local service ads.  For lawyers willing to pay for top placements on Google to get in front of potential clients, this program is definitely something to consider. What are LSAs? LSA stands for [...]

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New AV Preeminent Peer Rated Attorneys | February 2021

03/05/2021 05:48 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alan R. Kabat of Bernabei &Kabat, PLLCAmir Hassan Sadaghiani of Ostrer & Associates, P.C.Brian Mincher of Burress Law, PLLCCharles Hicks[...]

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7 Quick SEO Tips for Lawyers

03/04/2021 05:48 am

In today’s digital world, more and more businesses, including law firms, are building websites to attract potential clients. But with about two billion websites online, simply getting on the web won’t cut it. As more law firms establish their digital presence, you need to do more to stand out from the competition. Search engine optimization, better known as SEO, is one way to do just that.[...]

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3 Benefits of Lead Generation for Lawyers

03/02/2021 05:43 am

As a lawyer, you depend on attracting leads and transforming them into clients. After all, no clients means no work. To attract new clients, you need to establish reliable lead generation processes. Lead generation for law firms encourages potential clients to engage with you through your website, online directory listing, social media, or other places where you have visibility. . You can then[...]

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5 Best No-Cost Family Law Marketing Ideas

02/25/2021 05:34 am

When you run a business, marketing is critical for gaining new clients. But the marketing game has changed drastically over the years. Outbound tactics like commercials, print and radio ads, and billboards are becoming less effective. As people turn to the internet to find what they need, inbound strategies are growing in popularity. Marketing is just as important for law firms as it is for an[...]

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4 Inventive Ways to Use Social Media for Your Law Firm

02/23/2021 04:57 am

Social media is a proven way for attorneys to get more clients. According to the American Bar Association, 35 percent of attorneys and firms who use social media have attracted new clients as a result.  Still, social platforms are underused resources for attorneys, especially those who work in small to mid-sized firms. These businesses often don’t have a specialist in social media manag[...]

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The Ultimate Guide for Incorporating Video into Your Small Law Firm Marketing Mix

02/18/2021 05:43 am

The COVID-19 pandemic has placed an immense financial burden on law firm owners all over the United States. For many, foot traffic and referrals from personal networking have dried up completely. Touchpoints with customers and clients are harder and harder to come by.  Small firms live and die by their connections with their communities. Before the pandemic, in-person consultations that i[...]

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5 Steps to Get More Quality DUI Leads

02/16/2021 05:33 am

As a DUI attorney, you have a challenging job. Defending DUI clients takes effort and skill, and finding new clients is even trickier. Marketing your services to the people who need them while maintaining your professionalism involves walking a fine line. Even when you get a lead, you don’t always get a client. Why? Because they found a different lawyer elsewhere, they were price shopping,[...]

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SEM Trends You Need to Know for 2021

02/11/2021 05:58 am

Following a turbulent year, search engine marketing looks little like it did just a few months ago. Perhaps most notably, the COVID-19 pandemic transformed every aspect of user behavior. Additionally, top search engines released new tools emphasizing search intent, automation, and machine learning.  These and other shifts suggest that the already rapid pace of SEM development will continu[...]

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How to Effectively Address Client Reviews

02/09/2021 07:00 am

When people search for attorneys, they pay attention to what other clients have to say about their experiences. According to our research, 80% of legal consumers find reviews important or very important when choosing an attorney.  Reminding people to leave reviews of your practice is an important part of your marketing strategy, but so is how to respond to reviews. Consider these statistics: [...]

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How to Stay Professional on Social Media

02/04/2021 05:20 am

Having a social media presence is more important than ever, especially for those of us working from home who want to maintain a sense of interaction with the outside world.  Social media allows us to have a broad reach across our connections, both business and personal, making it possible to use it for entertainment and business. With some compromise, and by following the tips below, social [...]

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New AV Preeminent Peer Rated Attorneys | January 2021

02/03/2021 01:17 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alan Anchell of Law Offices of Alan Anchell, P.A.Anabella Rojas of Vecchio, Carrier, Feldman & Johannessen, P.A.Angelo P. Politakis of Polit[...]

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Your Guide on How to Get Clients as a Solo Attorney

02/02/2021 05:45 am

Solo law firm marketing can be challenging. As an attorney working on your own, you’re asked to wear a number of hats when it comes to managing and growing your practice.  Of course, there are plenty of benefits to being a solo practitioner. Having a flexible lifestyle, being your own boss, and creating a lasting legacy are just a few. But one of the negatives of running your own firm i[...]

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What Makes Criminal Defense Attorney Marketing So Difficult?

01/28/2021 05:25 am

Every legal practice area holds its fair share of marketing challenges, but criminal defense attorneys find it uniquely difficult to attract and retain clients. From building brand awareness to producing conversions, every element of criminal defense attorney marketing sees complications above and beyond those associated with other niches. Despite all this, it’s possible to connect with pros[...]

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Hit the Ground Running with Your 2021 Law Firm Marketing Plan

01/26/2021 06:14 am

As one of the most eventful years in human history is now behind us, it’s never been a better time to take stock of what’s working for your law firm in the marketing department. Seeing as the economic impact of 2020 is likely to stay for some time, it’s crucial to evaluate your current marketing strategies to see if there are a few areas where you could switch things up a bit.  Revi[...]

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Paid Social Media For Law Firms on Facebook

01/21/2021 05:43 am

These days, it is nearly impossible to avoid social media. According to a 2019 study by Pew Research, 69% of U.S. adults use Facebook and 74% of those users visit the site at least once per day. A robust social media presence provides businesses the opportunity to reach potential customers while they scroll at their own leisure. Customers are able to learn about services offered by your business [...]

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Free and Paid Marketing Tools to Make Life Easier

01/19/2021 06:08 am

Marketing a small business can be a full-time job on its own. This is especially true for law firms. From deciding on marketing strategies to creating content to monitoring customer responses, marketing effectively can feel overwhelming.  Luckily, there are plenty of both paid and free marketing tools designed to make this task a little easier. You don’t need to reinvent the wheel every[...]

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5 Marketing Approaches for Lawyers During COVID-19

01/14/2021 01:10 am

Few people — and even fewer businesses — haven’t been impacted by the COVID-19 pandemic. Although some states have included law firm employees on their lists of essential workers, many firms have had to adjust to a different set of working conditions. Finding new ways to market your firm during COVID-19 is not only a good idea, it’s vital if you want to emerge from this situation intact a[...]

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Is PPC Management Software Useful for Law Firms?

01/12/2021 06:03 am

There are a variety of law firm marketing methods available to acquire new clients. One of the most popular strategies is using PPC (pay-per-click) ads.  This form of advertising can be an effective temporary or supplemental source of leads for law firms. But, with the wrong approach, it can drain your marketing budget quickly. This is why many law firms investigate using PPC management s[...]

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New AV Preeminent Peer Rated Attorneys | December 2020

01/08/2021 04:30 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alexander Marriott Fear of Alexander M. Fear, PC Alexandra Jones of Rissman, Barrett, Hurt, Donahue, McLain & Mangan, P.A. Allen West o[...]

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Grow Your Resume in Just 20 Minutes a Day

01/07/2021 05:43 am

Simple Habits for Increasing Publication and Speaking Opportunities  Professional development is important, but you don’t need to devote several hours every week to it. In fact, many tasks can be completed in one or two, 20-minute power sessions. By scheduling out the tasks you use to connect with colleagues a little each day, you can steadily propel your career forward.  Connec[...]

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4 Ways to Stay In Touch This Year

01/05/2021 05:36 am

Working from home does not mean that you need to refrain from networking. In fact, these days when we are not seeing colleagues, adversaries, and clients as regularly, it can feel as if the old adage, “out of sight, out of mind” actually applies. And while we may no longer be able to schedule lunch dates or attend cocktail parties or sporting events to market and develop business, there are s[...]

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What You Need to Know About Marketing Automation

12/17/2020 05:17 am

A sophisticated marketing plan has many tactics. Attracting and retaining the attention of legal consumers is time consuming to manage.  Marketing automation is one of the best ways lawyers can ensure consistent communication with prospective clients while continuing to provide top-quality service to existing clients. Here’s what you need to know about marketing automation for law firms[...]

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4 Things You Need to Know About Legal Consumers

12/15/2020 05:12 am

There was a time when effective legal advertising consisted of having the largest possible ad in the phone book and some strategically placed local billboards. But technology has shifted the way consumers research, find, and connect with legal services. That means law firms need to shift their approach, too.  When deciding to hire an attorney, which factors matter most to legal consumers [...]

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What Matters More: Your Website or Attorney Profile?

12/10/2020 05:58 am

From attorney profiles to law firm websites, and even social media, it's easy to feel stretched thin by the digital marketing demands of today's legal industry. In an effort to streamline marketing campaigns, some attorneys prefer to focus primarily on specific aspects of their online presence—often to the detriment of others.  Some attorneys may opt to use their legal profile as a subs[...]

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Do's and Don'ts of Review Response

12/08/2020 03:41 am

If you’ve implemented a successful review strategy, you’ll notice more clients willing to leave you feedback — good and bad. The number one rule of getting reviews is that you respond. Let the reviewer know you monitor your reviews and appreciate their input. Check out our/the do’s and don'ts of engaging with reviewers. .mobile-how {display: none;}.tablet-how {display: none;} @media sc[...]

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New AV Preeminent Peer Rated Attorneys | November 2020

12/07/2020 12:17 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Belzer of Burnham Law Adam Bantner of Adam L. Bantner P.A. Anna R. Yum of Law Offices of Anna R. Yum Benjamin A. Nicolosi of Marsha[...]

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25 Apps to Market Your Firm on the Go

12/03/2020 05:03 am

Small law firm marketing made easy As a small firm owner, an entire marketing department is likely not a viable option for you. Luckily, with a wide variety of free and paid marketing apps available, you can monitor and adjust your law firm’s marketing strategies and campaigns easily from your phone.   Check out some of our recommended apps that will save you time and minimize s[...]

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How to Write SEO-Friendly Content

12/01/2020 04:34 am

Search engine optimization (SEO) and content marketing go hand-in-hand. Blog posts and other custom content can generate up to three times as many leads as other forms of marketing, and content costs 62 percent less. For content to drive traffic, though, it has to rank highly in search results and target your audience. Search engine algorithms prioritize content that is authoritative, helpful,[...]

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Email Marketing Terms to Know

11/19/2020 06:44 am

The language of digital marketing can be confusing. Email marketing, in particular, comes with a variety of complicated terms and metrics.  A thorough understanding of common email marketing terms is key to the success of any online marketing campaign. To that end, we’ve highlighted several important email marketing terms to know: Above the Fold Above the fold is a term that origi[...]

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How to Put a Small Budget to Work With Digital Advertising

11/17/2020 11:32 am

The cliché about spending money to make money rings true in legal marketing, where digital outreach plays a crucial role in acquiring and converting leads. Paid digital advertising benefits law firms of all shapes and sizes, but it's particularly helpful for solo or small boutique firms with limited budgets. Smaller firms lack the resources to fund traditional advertising tactics and should rely[...]

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4 Ways to Get More Client Reviews

11/12/2020 06:31 am

You know how critical reviews are to your firm. They signal to prospects what it’s like to work with you. And they allow you to strengthen your relationships with past clients, which could turn into repeat business or referrals. Martindale-Avvo recently published the Client Reviews Guide for Lawyers, where we outlined how to make your review strategy a success. One way to stand out is to drum up[...]

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7 Signs Your Website Needs to be Updated

11/10/2020 06:09 am

The majority of legal consumers start their search for an attorney online. According to a recent study, 37 percent of legal consumers responded that search engines were their first step, followed by online review/directory sites. While referrals are important, the future of law firms everywhere is digital.  Your website is the first impression your firm makes on potential clients. If they[...]

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How Your Practice Can Adapt to COVID-19-Related Changes

11/05/2020 06:33 am

Back in March and April, when much of the country was shut down due to the COVID-19 pandemic, a common prediction held that many attorneys would be busier than ever once the shutdown ended. Indeed, with courts across the country closed, clients found their legal matters put on hold. Whether your practice is busier than ever before or is trending with the nation’s economic slowdown, now may b[...]

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Online Writing Tools to Help You Create Better Content

11/03/2020 06:21 am

As an attorney, your most fundamental tool — the one you use to advocate, persuade, and inform — is language. In a system where most civil cases settle before trial, your ability to write effectively is one of your most important legal tools. The results you get for your clients can often depend on the clarity and persuasiveness of your writing.  How to Write More Effectively  [...]

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New AV Preeminent Peer Rated Attorneys | October 2020

11/02/2020 04:28 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alexander Lycoyannis of Rosenberg & Estis, P.C. Andrea Morisi of Farrell & Croft, PC Barbara Buxton of Barbara Buxton, P.A. Barba[...]

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Webinar: You’ve Got Online Reviews — Now What?

10/29/2020 02:59 am

You’ve reached out to clients asking them to post reviews of your firm online. You’ve taken feedback from clients who commented on areas where you could improve and used it to make your practice even better. You’re doing the work, and you have the reviews, so now what? During our August 5 webinar, led by product manager at Martindale Hubbell, Brian Veeder, we discussed how to use these revi[...]

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How to Prepare to Go Back to the Office

10/27/2020 02:37 am

After sheltering at home now for most of the year, some of us are ready to return to our offices as workplaces begin to reopen. While we once wondered how we would ever get accustomed to working at home, now the question is how to re-adapt to working away from home. The COVID-19 virus is not eradicated and safety protocols are still essential, so our workplaces will likely look different from wha[...]

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Webinar: The Positive Impact of Negative Reviews

10/22/2020 04:54 am

Virtually every business that exists today has some form of online presence, and that likely includes reviews. Restaurants, clothing stores, even law firms like yours depend on reviews. So what happens if you get a negative one? Or multiple negative ones? In our September 26 webinar, we talked with a panel of experts about how these negative reviews can help your business. Here are some of the ke[...]

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Why You Should Turn Your Camera On During Your Next Meeting

10/20/2020 02:40 am

How was your last video call meeting? Many of my clients have been asking me to help them improve their effectiveness on video-calls.  They describe situations where it’s hard to manage the conversation flow, build rapport, and focus on content. They thought it was a speaking issue. It’s actually a listening problem; people aren’t really listening on these calls. While there are many t[...]

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Which Social Media Metrics Matter?

10/15/2020 06:00 am

Effective legal marketing in today’s digital world goes far beyond having accurate contact information on your website, an engaging blog, or a Facebook profile. Law firms have shifted their focus from merely being present on social media to actively generating business from it.  According to the latest ABA Legal Technology Survey Report, 80% of lawyers report that their firm maintains a[...]

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Could COVID-19 Change Your Law Practice…for the Better?

10/13/2020 07:00 am

At some point this spring or summer when half the world was in quarantine, your law practice changed. More of your staff may have started working remotely or were furloughed while you met with clients via phone calls and video conferences. For law practices, many of these changes will likely be temporary. There will likely be post-pandemic, clients who want to meet their attorneys in person. C[...]

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How to Get on Google's First Page: The Simple SEO Guide for Your Law Firm

10/08/2020 05:30 am

Marketing your small law firm seems like it should be easier than ever, but understanding your SEO settings and how to optimize them can be daunting. To get your law firm on Google’s front page, you will want to have a general understanding of Search Engine Optimization (SEO) and the tools available to you.   1. Focus on Search Engine Optimization  Search engine optimizatio[...]

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Webinar: Get More Bankruptcy Clients

10/06/2020 06:00 am

We spoke with a panel of attorneys and legal marketing experts during our October webinar and discussed 40 tips and tricks on how to grow your bankruptcy law practice. The panel consisted of  Ann Shaw, founder of The Law Firm of Shaw & Crowson, PA; Adam Casinelli, Legal Marketing Specialist at Martindale-Hubbell; Chelsey Langan, Vice President of Sales and Operations at Martindale-Nolo; [...]

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New AV Preeminent Peer Rated Attorneys | September 2020

10/05/2020 07:40 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Hicks of Hicks Law Firm Adam I. Gafni of Gafni & Levin LLP Adam Lindenbaum of Rosenberg & Estis, P.C. Alexander Zesch of Tr[...]

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2020 Digital Marketing Trends to Fuel Your Strategy

10/01/2020 03:39 am

Staying on top of the latest marketing strategies while juggling your firm’s current cases during a global pandemic is a challenge. The marketing world changed quickly and businesses of every type scrambled to adapt to the new virtual world.  Attorneys have had to use every tool in their digital toolkit from social media and blogs to email to find a way to stay in contact with new or pr[...]

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How to Write an Email that Converts

09/29/2020 03:34 am

Email marketing is an important part of building relationships with clients. It’s the most popular marketing channel across all firm sizes, according to the American Bar Association. Approximately 40% of all attorneys engaged in marketing are using email. Because email has a median ROI of 122%, it makes for a stronger investment than social media and paid search. That said, it’s not enough[...]

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Marketing Checklist for Busy Solo Attorneys and Small Law Firms

09/24/2020 06:41 am

There’s still time to review your law firm’s achievements, figure out what is working, and eliminate or pare down what is not. While BigLaw firms have massive marketing departments who take care of all these tasks, owners of solo and small law firms are often responsible for them. As you gear up for the end of the year, make sure you can check off each of these items on your list to ensure yo[...]

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How to Practice Effective Listening

09/22/2020 06:36 am

For attorneys, engaging in effective listening can help them gather crucial information and data about their clients or cases. And for clients or prospective clients, feeling heard and understood creates a positive relationship between them and their attorney. We spoke with Sandra Bodin-Lerner, VP International Listening Association and a communication professor and public speaking and listen[...]

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Understanding the Legal Consumer 2020

09/21/2020 03:14 pm

How do legal consumers find you, the attorney they want to hire? What tools do they use to research lawyers? How quickly do they make their hiring decisions? Our report, "Understanding the Legal Consumer,” delves into the state of legal hiring by consumers in 2020. The research, comprising responses from more than 3000 consumers, reveals the nearly 20 hiring decision criteria consumers have [...]

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How to Maintain Your Work-Life Balance at Home

09/17/2020 01:15 am

Working from home was once considered a luxury.  It was something that most lawyers did not do with any regularity. With the advent of COVID 19 and stay-at-home orders, virtual trials and zoom meetings, it is now a privilege for most of us to go to the office, or even the courthouse, for that matter. Working from home is the new norm for skilled workers and business professionals. There a[...]

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Legal Tech Webinar: Don’t Get Left Behind

09/15/2020 06:10 am

As a law firm in an ever-changing tech landscape, it can be challenging to figure out how to merge the legal world with the technology sector. In our June 24 panel, we discussed law and tech intersection and how your law firm can implement certain changes to keep up. Our panel of guests included Dan Lear, owner of Right Brain Law, Liam Moriarty, co-founder and CEO of Lawgood, Erin Levine, founder[...]

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What You Need to Know About Google’s New Core Web Vitals

09/10/2020 07:00 am

On May 5, 2020 - a day after Google rolled out the May 2020 Core Algorithm Update, Google  introduced a new initiative aimed at providing guidance to help website owners deliver a great user experience, called Web Vitals. While Web Vitals is made up of many site-quality signals, Google specified that 3 metrics will apply to all web pages and should be focused on by all website owners: Core W[...]

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Digital Marketing Terms You Need to Know

09/08/2020 07:00 am

Part of achieving law firm success is growing your business. To do this, you need to be selling your services online. Digital marketing terms, similar to legal terminology, can be intimidating for the uninitiated. That’s why we’ve created a list of some of the most commonly used digital marketing terms and their definitions that you can use as a quick reference tool.  301 Redirect: Th[...]

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New AV Preeminent Peer Rated Attorneys | August 2020

09/07/2020 03:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam JTW White of Emmanuel Sheppard & Condon Alan Clemmons of Clemmons Law Firm, LLC Ann H. Larkin of Midgett Preti Olansen PC April [...]

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Do's and Don’ts for a Successful Google My Business Listing

09/03/2020 06:46 am

When it comes to attracting more (local) visitors to become clients, nothing is more valuable than a properly completed Google My Business (GMB) listing. Someone searching for a “divorce lawyer in Westport, CT”, or “bankruptcy attorney in Douglasville, GA”, will likely see the top 3 listings under the map in Google and choose one of these firms to contact. If your listing is among them[...]

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Webinar: Improve Your Firm’s Marketing with Exclusive 2019 Research

09/01/2020 06:00 am

What makes a client choose your law firm over any of the other firms out there? How can you tailor your marketing efforts in order to meet the needs of clients? In our on August 21 webinar, we discussed the results of the 2019 Hiring an Attorney Report with Erin Gerstenzang from EHG Law Firm and Patrick Palace from Palace Law. Here are some key takeaways: Diversify Your Advertising Reviews,[...]

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5 Tools and Tips to Increase Lead Generation for Attorneys

08/31/2020 10:36 am

Consumer expectations increase every year as more and more options become available. This is no different for the legal industry and is often compounded by very urgent needs, serious issues and fears. Prospective clients make up their minds quickly - most in less than 3 days - taking steps to put their legal issues behind them. How do you continue to grow your practice when buyers move at a break[...]

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Cultivating Excellence in Solo Law: Customer Service Skills that Help the Sales Funnel

08/27/2020 04:29 am

BigLaw environments are an excellent place to build up a large body of experience in a short time, learn the ins and outs of the legal industry, and develop your network. But if you want to leave your mark on the legal industry, striking out on your own as a solo attorney could be the way to go. Those interested in going solo often wonder if they truly have what it takes to stand out in a sea [...]

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8 Tips for Picking a Strong Profile Photo

08/25/2020 03:00 am

Your profile photo is one of the most impactful elements of your bio. After prospective clients narrow down their search by legal issue and other relevant aspects of their case, they want to feel a connection. A well-chosen photo can evoke a quick and powerful emotional response in a way that written words can’t. .mobile-how {display: none;}.tablet-how {display: none;} @media screen and (max[...]

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Should Your Firm Have a Social Media Policy?

08/20/2020 05:40 am

Social media plays a critical role in modern law firm marketing, as evidenced by data from the 2019 American Bar Association Legal Technology Survey Report. According to this influential study, 80 percent of law firms currently maintain a presence on platforms such as LinkedIn and Facebook. Today's attorneys regard these sites as crucial for attracting and retaining business. While most law fi[...]

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How to Find the Right SEO Service Provider for Your Law Firm

08/18/2020 05:25 am

Finding the right search engine optimization (SEO) service provider for your law firm is no simple task. Pick the right one and you’ll see more traffic and visibility, but pick the wrong one and your business can suffer major consequences. The Benefits of Hiring an SEO Company for Your Law Firm  Some law firms try to handle SEO in-house or look for cheap providers. These aren’t usu[...]

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7 Steps to Gain More Leads From Your GMB Listing

08/13/2020 06:00 am

When it comes to getting more leads online, few things are more important than increasing the exposure to your Google My Business (GMB) listing. Here are 7 steps that will help you lift your GMB listing to the top of the pack and drive more leads to your firm. 1. Completely Fill Out Your Google My Business Listing The first step in getting more clicks to your website is to completely fil[...]

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Webinar: Future-Proofing for Small Law Firms

08/11/2020 05:00 am

As a law firm, being able to adapt to change is crucial. Never has this statement been more true than during these uncertain times. Our June 2nd panel, presented by Atlanta-based trial attorney Erin Gerstenzang, discussed some tips and tricks on how to prepare your firm and help it to survive through future disruptions. While it’s impossible to predict exactly what the future holds, Gerstenzang[...]

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Make It Easy for the Right Leads to Become Clients

08/10/2020 11:35 am

Legal consumers seeking to hire an attorney want a speedy response to their inquiry.  In fact, a majority indicate that slow response time is their number one red flag when considering who to hire.  To speed up their return communication to prospects, savvy attorneys have turned to online scheduling tools. Giving prospective clients the option to schedule an appointment with you on t[...]

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Attorney’s Top 5 Lead Follow-Up Mistakes Webinar Recap

08/06/2020 03:35 am

As a law firm, having a steady flow of new clients allows you to continue doing the work you spent years preparing for. However, the process of turning a potential client into a new client can often prove difficult, and timing is always of the essence. In our October webinar, we discussed the top five lead follow-up mistakes and provided advice on how to avoid them. 1. Not Following up on a Le[...]

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Free and Paid Tools to Measure Your Website Speed

08/04/2020 02:10 am

Speed plays a critical role when it comes to your law firm’s website. Why?  Loading speed affects the user experience. People searching for an attorney will get frustrated if they have to wait for your content to load. Website speed plays a role in Google’s search algorithm, so you can expect a faster-loading site to rank higher in SERPs and get more visitors.  Although t[...]

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New AV Preeminent Peer Rated Attorneys | July 2020

08/03/2020 04:00 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Seable of Hamilton, Michaelson & Hilty, LLP Alan Daneshrad of Daneshrad Law, PC Alejandro G. Casas of Casas Law, P.A. Amity “[...]

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Moneyball for Lawyers: How Tracking Data Can Help Your Practice

07/30/2020 06:00 am

The word “data” conjures science labs and complex algorithms—hard math that not all lawyers feel comfortable discussing, let alone using. Yet the data that matters to a law practice is usually pretty straightforward—the number of criminal cases a firm took to trial in a particular county or how long it took a family law practice to complete divorces below a certain asset threshold.  [...]

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Webinar: Top 10 Lead Conversion Secrets for Attorneys

07/28/2020 06:00 am

The process of turning a lead into a client can be difficult. In our March 25th webinar, we spoke with founder and owner of Disparti Law Group, Larry Disparti, the vice president of business development at Captorra, Denny Newberry, and the president of Ngage Live Chat, Mark Shepard about the top ten secrets that increase your chances of turning a lead into a client.  Secret #1: Ask for Review[...]

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7 Ways to Get Better Client Referrals on LinkedIn

07/23/2020 06:00 am

Try these advanced strategies for attorney lead generation and management  In today’s digital world, online networking tools are becoming increasingly vital to all professionals - including lawyers. Attorneys can particularly benefit from using online networks to build client bases, generate leads, and develop a contact database.  LinkedIn is one of the largest professional soci[...]

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What a Legal Profile Can Do for You

07/21/2020 06:00 am

To establish an effective marketing plan, your firm needs to have a professional profile set up in a legal directory. Many law firms make the mistake of overlooking or undervaluing attorney profiles on legal directories as a tool to reach potential clients. Other firms aren’t selective with legal directories and waste valuable time and money creating profiles for no return.  Don’t mak[...]

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Why You Should Update Old Content On Your Website

07/16/2020 06:45 am

Law firms aiming to boost brand awareness, attract new clients, and effectively drive traffic to their websites know to invest in content marketing.  However, it’s also true that all digital content diminishes in value over time. Even the most well-researched, high-quality articles have a shelf life. This is why it’s so important to update your content regularly.  Plus, keepin[...]

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Avvo Protest Injustice Resources Page

07/14/2020 06:30 am

Quality legal support is more important than ever. As protests persist across the country, individuals have been subjected to unlawful detention, use of excessive force, and physical harm. Many protestors are unaware of their rights and avenues of recourse, such as the right to pro bono legal services, if they are mistreated during a protest.  Avvo is seeking to provide legal consumers wi[...]

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Virtual Assistants for Law Firms

07/09/2020 06:00 am

The Benefits and Drawbacks Being an attorney often means working long hours on legal research and writing and reviewing documents for clients. Grueling demands from partners and clients mean a lawyer is often juggling expectations. For a small law firm or solo practitioner, adding in the management of the firm and day-to-day clerical tasks can prove overwhelming and unmanageable. You’re n[...]

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What Is a Marketing Tech Stack and Do You Need One?

07/07/2020 07:00 am

Being an effective marketer in the 21st century is all about using the right technology solutions. The internet, social media, and other emerging technologies are central to the way brands connect with consumers.  With the right tools and technologies at your disposal, you can automate, simplify, and enhance your marketing efforts. However, the influx of new technology has made the market[...]

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Videoconferencing: How to Maintain Attorney-Client Confidentiality

07/02/2020 05:10 am

Though privacy concerns have always been paramount within the legal profession, new concerns have arisen as more attorneys than ever are meeting virtually with clients over online video conferencing systems. Whether you’re new to this technology or have been using it for years, it is critical to address concerns about confidentiality and cybersecurity. The American Bar Association states tha[...]

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Keeping Clients Up to Date

06/30/2020 05:00 am

Most clients have the desire to participate in the critical decision making necessary to resolve their case, and they should do so. To accomplish this, they need to understand what is happening. As their attorney, you have an obligation to communicate with your clients.  Often unintentionally, once hired, some attorneys do not always prioritize client communication.  This often resul[...]

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New AV Preeminent Peer Rated Attorneys | June 2020

06/29/2020 11:21 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aimee M. Todd of Todd Disability Law Allyson Kitchel of May Lightfoot, PLLC Andrea M. Gherini of Law Office of Andrea M. Gherini Andrew C[...]

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5 Things to Monitor During COVID-19

06/25/2020 03:00 am

Which Marketing Data Points Law Firms Should Be Watching During the COVID-19 Crisis COVID-19 has taken over our country. Small law firms, as well as small businesses, are among the parties suffering during this pandemic. Although teleconferencing technology has helped make an abrupt pivot to new ways of working, marketing strategies and insights will continue to change during this time.  [...]

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Webinar: How COVID-19 is Affecting the Search Behavior of Legal Consumers

06/23/2020 06:00 am

As the world continues to adjust to life during the COVID-19 crisis, so do consumers in the way they seek legal representation online. During our webinar hosted on April 29th, we talked with Nolo’s Managing Editor Micah Schwartzbach, Internet Brand’s Principal Analyst Adam Silver and Rebecca Young, Senior Manager of Data and Analytics. Together these panelists discussed trends in how consumer[...]

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Falling Unemployment Rates Are Reducing Interest in Unemployment Legal Resources

06/18/2020 05:00 am

Forecasters and economists expected unemployment rates to continue to rise in May. Surprisingly to many, however, unemployment fell and employers added 2.5 million jobs. Across the country, claims are still heavily backlogged across most states, but some are starting to make progress towards helping all constituents whose jobs were impacted by COVID-19. As unemployment falls and jobless indivi[...]

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Lawyernomics Online is Relaunching On June 24

06/17/2020 04:00 am

Avvo Lawyernomics, a principal legal technology conference, and forum sought to provide attorneys with the latest solutions to help them grow their business. The forum created a community where attorneys and legal technologists could learn from each other. We’re pleased to announce that Martindale-Avvo is relaunching Lawyernomics and taking it completely digital. Lawyernomics® Online will s[...]

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Consumer Behavior During a Pandemic

06/16/2020 05:00 am

This article focuses on the consumer data referenced in our research report: 7 Best Practices for Attorneys Adapting to COVID-19. How are clients and those looking to hire an attorney behaving since the COVID-19 pandemic?  In late April and early May, we surveyed approximately 2,400 visitors to several Nolo network sites, including,, DrivingL[...]

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Webinar: Answering All Your COVID-19-Related Questions

06/11/2020 05:00 am

As the COVID-19 health crisis continues to affect virtually every country across the globe, it’s raised a lot of questions about what to do and how to adapt to living and running a business during a pandemic. During our March 31st webinar, we held a live Q&A with Dr. John Whyte, chief medical officer of WebMD and Katherine Wich-Sugden, in house counsel for Internet Brands and Henry Schein, [...]

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How Attorneys Are Coping in the Pandemic

06/09/2020 04:00 am

Martindale-Avvo surveyed attorneys to gain insight into how they are managing during the COVID-19 pandemic. As states begin reopening, attorneys are adapting to the new reality, complete with safety protocols, shifting practice areas, and declining revenues. These are the main takeaways.  Revenues Are Down for Most  In the survey, we asked 210 of you about your practices, what you[...]

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New AV Preeminent Peer Rated Attorneys | May 2020

06/05/2020 08:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Abby Adams of Kohut & Adams, P.A. Adam Lambert of Acker Lambert Hinton P.A. Allison Lovelady of Shullman Fugate PLLC Andres Almanzan [...]

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Real Estate and Business Law After COVID-19

06/04/2020 06:20 am

Social distancing implemented to slow the spread of the novel coronavirus has caused significant economic consequences. Local shutdowns have led to unprecedented unemployment and have caused many businesses to close permanently. These impacts are becoming visible as consumers change their browsing behavior across and other Martindale-Avvo sites. Real Estate Legal consumers spen[...]

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Webinar: Best Practices for Law Firms Using E-Signature Tools

06/02/2020 06:00 am

In an increasingly paperless world, it’s important for law firms to consider all options when it comes to document signing. While some believe that electronic signatures don’t hold the same weight as paper and pen signatures, our May 12 webinar aimed to address this misconception.  How and When to Use E-Signature During the webinar, the president of business development and one of [...]

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How to Leverage Social Media During a Crisis

05/28/2020 05:00 am

Whether your law practice is a social media success story or your firm doesn’t even have its own Facebook page, now is the time to up your social media game. Keeping in touch with clients and maintaining a strong online presence can help your practice survive during a crisis and tee it up for future success. Experts agree that even during economic downturns and pandemics, marketing is still [...]

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Want to Increase Your Business? Claim These Local Profiles Today

05/26/2020 04:45 am

Whether you’re working with an agency, or consider yourself an experienced do-it-yourselfer, you’ve likely heard of local business profiles. But you might not know why local business profiles on Google My Business, Yelp, and Apple Maps lists are so important for your practice. Here’s why they matter and why you should claim your profiles today.  Think about every time you search on [...]

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The Hidden Marketing Power of Community Service for Law Firms

05/21/2020 04:40 am

When you think about effective legal marketing strategies, your first consideration may be what each strategy does for you. Service-driven legal marketing for law firms flips the script, asking instead what you can do for others. Engaging in community service and pro bono work can strengthen your law firm while building up the people you serve and securing the connections you have worked so hard [...]

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How to Use Google to Improve Your SEO

05/20/2020 07:00 am

Most law firm websites have room for SEO improvement. Just updating your site with simple changes using basic tools can improve your Google rankings, which is how many (if not most) clients discover your practice.  If your casework has slowed over the last few weeks, consider using the downtime to retool your website. One worthy update: improving the keywords on your site.  But th[...]

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How to Optimize Your Social Media Profiles

05/19/2020 04:30 am

If things are a little slow at the moment, updating your law firm’s social media profiles can be a great way to stay productive and attract new clients. You can make simple profile optimizations for an easy project to scratch off your list quickly. Or if you’re feeling ambitious, you can make it a deep-dive project to really amp up your social media presence.  Let’s start with easy.[...]

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Blog Writing Tips for Lawyers

05/14/2020 04:25 am

If you read our previous post, Reasons to Blog as a Lawyer, you understand how blogging can benefit your practice. In this blog, let’s dive into some helpful blogging tips for lawyers.  Optimize Your Posts for Search Engines  Search engine optimization (SEO) is an essential part of writing blog posts. Roughly 43% of potential clients used Google’s search engines to research at[...]

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Martindale-Nolo’s Pay Per Lead Program: Q&A Faith Nessen

05/13/2020 05:00 am

Have you ever wondered how Martindale-Nolo’s Pay Per Lead program works? In this post, we talk to Martindale-Nolo’s Director of Sales, Faith Nessen, and take some of the mystery - and misconception - out of Martindale-Nolo’s Pay Per Lead Program.  How does the pay per lead program work?  We acquire leads from over 25 million consumers visiting websites in our network. Over 1[...]

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Research Report: 7 Best Practices for Attorneys Adapting to COVID-19

05/12/2020 11:52 am

To understand how the coronavirus pandemic is affecting the legal system, we surveyed attorneys and laypeople looking for legal help. Here’s what we found, and what we think lawyers should do for commercial success in a new era.  1. Embrace Virtual Communication2. Secure Your Workspaces3. Streamline Your Practice4. Pivot Your Practice5. Establish a Strong Online Presence6. Focus Your Ma[...]

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4 Tips to Make Your Social Media Posts More Effective

05/12/2020 04:10 am

Working from home has become the new normal in light of the COVID-19 pandemic, and more of us are using social media even more frequently than before. Social media continues to allow us to connect with friends and family, keep up to date with current events, and market our businesses. In an earlier post, I discussed a social media roadmap for attorneys, which outlined the basics of getting involv[...]

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Will COVID-19 Lead to More Divorces?

05/08/2020 01:31 pm

As parts of the country start to emerge from lockdown, it is important to consider the impact of stay at home orders on relationships and marriages. Following the COVID-19 epidemic’s peak in China, some cities had a surge in divorce filings. The city of Miluo in the Hunan province reported that the staff “has no time to drink water” between proceedings, while other regions reported record h[...]

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New AV Preeminent Peer Rated Attorneys | April 2020

05/08/2020 07:07 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam P. Palmer of Hendrickson & Palmer, P.C. Alexandra Varner of Varner Family Law Andrew Levetown of Ivey and Levetown, LLP Arthur B[...]

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How You Can Network from Home

05/07/2020 04:00 am

Whether you have some newfound free time during quarantine or are simply feeling the anxiety of what the future holds for your practice, now is no time to stop networking. Even working remotely, you can still expand your professional network and keep up with colleagues. Traditionally, networking has meant attending conferences, taking CLE courses, and, perhaps, supporting local causes and poli[...]

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SEO During a Pandemic

05/05/2020 05:00 am

COVID-19 is changing how, when, and what legal consumers are searching. You may have seen some of the impact of this already on your traffic or conversion rates. During a recent webinar, a team of SEO specialists answered questions submitted by attorneys on what you should be doing right now to leverage these recent changes in behavior and use them to your advantage. The content ranged from COVID[...]

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Why Google Is Rejecting Ads That Mention 'Coronavirus' or 'COVID-19'

04/30/2020 02:35 pm

Searches related to ‘coronavirus’ or ‘COVID-19’ are currently the highest trending search terms on Google. In the end, these terms might become the largest-ever searched terms in Google history. With this known, many clients have asked if they can utilize ‘coronavirus’ or ‘COVID-19’ in their Google Ads. This might sound like a good idea, especially if you are utilizing the term[...]

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How to Maximize Your Paid Search Ad Budget During COVID-19

04/29/2020 04:01 am

Law firms and businesses alike are finding new ways to do business while keeping their employees safe. This means working from home, taking phone consultations, video conferencing and even closing offices altogether. With everyone doing their part to keep business “running as usual,” updating your search marketing campaign can help your business thrive during this time of uncertainty. Let [...]

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Criminal Defense After COVID-19

04/28/2020 04:45 am

With courts closed and people staying at home to combat the COVID-19 epidemic, criminal activity has fallen far below normal levels. In most cities, people are not committing crimes, and are therefore not researching or contacting lawyers. Across criminal defense, traffic on Nolo consumer legal resources has fallen significantly. Criminal defense, however, is a wide practice area with several sub[...]

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Ethics for Attorneys in the Age of Social Media

04/27/2020 03:00 am

Social media has transformed every aspect of the modern legal landscape. Previously reliant on word of mouth, clients now follow lawyers on Facebook, seek background information on LinkedIn, and watch law firm videos on YouTube. An increasing share of today's lawyers dedicate significant effort to top social media platforms where they can build brand awareness while keeping connected to qualified[...]

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Reasons To Blog As A Lawyer

04/26/2020 06:15 pm

Are you looking for new ways to develop your expertise and attract more clients? If so, you should consider adding a blog to your law firm’s website. Blogs are a great way to improve your E-A-T (expertise, authoritativeness, or trustworthiness). EAT is an important ranking factor for Google. Showcasing your expertise and answering frequently asked questions in your industry lets Google know you [...]

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How to Get the Most Out of Your Law Firm’s Reviews

04/23/2020 07:00 am

In today's review-oriented world, social proof plays a key role in virtually every purchase we make or service we seek. Results from one notable study by BrightLocal suggested that the average customer needs to read at least 10 reviews before they trust a business. Many refuse to even consider patronizing businesses that lack reviews, revealing a preference for occasional negative feedback ove[...]

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Recovery from COVID-19 in the Legal Industry

04/22/2020 06:00 am

COVID related practice areas remain elevated, but interest is subsiding. Unemployment Demand for unemployment legal resources correlated closely with lockdowns caused by COVID-19, so unemployment has become a primary traffic driver across Traffic levels at the beginning of March were already elevated, but pageviews shot up 2000% as the pandemic lockdowns reached their peak. Traffi[...]

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7 Ways to Reassure Clients During COVID-19

04/21/2020 07:00 am

With COVID-19, there is a lot of uncertainty. People are focused on the health and safety of their family, friends and themselves. When you add to that the rocky financial markets and job outlook, it is easy to understand why your phone is not ringing off the hook. But, there are also new legal trends taking shape. If you want to be part of the next upswing, it is imperative that you offer reassu[...]

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How Live Chat Helps You Beat the Competition

04/20/2020 07:00 am

The internet can provide fast and easy answers to searches ranging from mundane to complicated. Whether you’re looking for your bank’s routing number or you want to know the business hours of a store you’re planning to visit – you can find it online. But sometimes consumers want to talk to a real person.  Prospective legal clients are no different. A live chat platform with ski[...]

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Law Firms Are Missing the Boat on Text Messaging

04/16/2020 03:00 am

We tend to assume that everyone has a mobile phone these days, and that’s not far from the truth. Studies show that: 96% of Americans have a mobile phone and 81% have a smartphoneWe send or receive an average of 94 text messages per day90% of text messages are read within 3 minutes of receipt With such easy and immediate access to most people, more and more businesses are using text messa[...]

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Legal Opportunities Arising from COVID-19

04/14/2020 10:00 am

COVID-19 has upended daily life across the U.S. While this tumult has created uncertainty and fear, it also opens up new opportunities. Unemployment has become a focal point of the legal industry in this pandemic, but the unique conditions have created needs in other areas, including estate planning and tenant laws. Increasing Opportunities in Estate Planning Consumer demand for estate[...]

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How COVID-19 Unemployment Data Can Help You Attract New Clients

04/09/2020 11:00 am

Adam Silver is the principal analyst on the Avvo advanced analytics team. He works on all things data related but is currently focusing on predictive analytics. Across the Martindale-Avvo network, we are seeing unprecedented increases in visitors browsing our legal resources, asking legal questions and reaching out for legal assistance. We are sharing this data for the first time to help atto[...]

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SEO 2.0: How to Rank in Local Searches

04/09/2020 04:00 am

*This is a follow-up post to Boost Your SEO With These 5 Fixes, which featured advice from the director of SEO at Nolo, Kyle Vanderneut. In this post, we look at what you can do to rank in local searches for lawyers in your areas of practice. If you haven’t considered SEO on your site yet, start with the five fixes, then come back to this post to improve your local rankings. Why Local Matter[...]

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Should You Rethink Your Areas of Practice?

04/08/2020 07:00 am

As the coronavirus pandemic spreads across the country, a combination of individuals facing layoffs and small businesses closing is reducing demand for legal services, a phenomenon you may be experiencing first hand.  One way to protect your firm during the COVID-19 shutdown is to shift resources to grow an existing area of practice—or even start a new one. Focusing on where client dema[...]

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5 Strategies for Creating a Brand People Love

04/07/2020 05:00 am

Branding for law firms is more than choosing a memorable name, putting up a user-friendly website, and waiting for client reviews to start building your reputation. Using a mix of a handful of marketing strategies gives you the chance to establish your firm’s brand and reputation within your community. Try these research-backed methods to make sure that people are talking about your law firm—[...]

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New AV Preeminent Peer Rated Attorneys | March 2020

04/06/2020 03:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alexander Lebedinski of Giarmarco, Mullins & Horton, P.C. Amy Millan DeMartino of Wicker Smith O'Hara McCoy & Ford P.A. Andrew [...]

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Legal Technology: What You Need to Improve Lead Intake

04/02/2020 01:00 am

As attorneys’ careers progress, they can find themselves stuck in their old ways. Processes, tools, and rules of thumb that have served them well mask inefficiencies and lost opportunities.  These attorneys may swear by strategies that are outdated and refuse to consider new approaches. It can be difficult adjusting to new technologies, or trying untested tactics, especially when curren[...]

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Why You Need to Update Your Google My Business Profile Now

03/31/2020 04:00 am

Use Your Google My Business Profile to Keep Your Customers Updated COVID-19 has changed the world as we know it.  Many people are now working from home, or not working at all, and that means many businesses are closed.  Potential clients search Google looking to find out if your law firm is open. Because your Google My Business profile is often the first thing they see; it is very im[...]

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Why You Should Be Using Legal Intake Software

03/26/2020 03:20 pm

Even if you’re already using software to handle case management.  There's a lot to love about case management software. These systems streamline a variety of client interactions while also making it easier to maintain efficient workflows. Unfortunately, it's not suited for all law firm functions. Effective legal intake calls for specialized programs that are designed to produce promp[...]

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How Your Law Firm Can Thrive During the COVID-19 Pandemic

03/24/2020 03:00 am

If you are like most Americans, you knew the novel coronavirus or COVID-19 was coming, but you had no idea the widespread and sudden impact that it would have on people and law firms alike. This rapidly growing pandemic is changing every aspect of life, and adjustments to the way you conduct business as a law firm are necessary.  You are likely already having to change the way you practic[...]

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SEO vs SEM Infographic

03/19/2020 04:00 am

SEO vs SEM: What is the difference? SEO (Search Engine Optimization) is a process used to prepare websites to rank high in search results and gain more organic traffic, while SEM (Search Engine Marketing) comprises tactics that allow you to promote your website online. SEM includes SEO, but goes beyond that; it involves other methods that can get you online traffic like PPC advertising. Both SEO a[...]

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Boost Your SEO With These 5 Fixes

03/17/2020 07:00 am

Search engine optimization can be as heady and complicated as the term suggests, but most SEO can be boiled down to a few basics. What can make it complicated are the many variables that affect whether your firm’s website comes up in a Google search. According to Kyle Vanderneut, director of SEO at, you can implement SEO best practices by following some basic principles that don’t re[...]

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Checklist: 10 Questions to Consider When Evaluating Pay Per Lead Programs

03/12/2020 01:20 am

You likely know that a pay per lead program can be an effective way for attorneys to connect with consumers at the moment they’re looking for legal help. But there are several variables to consider before you commit. How soon can I expect new leads? How will the leads be delivered? What information is included in each lead? And can I adjust my subscription or am I locked into a long term contra[...]

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The Ethical Considerations of Legal Referrals

03/10/2020 07:00 am

Referral marketing allows law firms to produce a steady stream of new clients at a minimal cost. Scoring occasional referrals from close professional connections or satisfied clients is one thing, but actively seeking them out is different. Attorneys unfamiliar with this approach sometimes worry about the ethical implications, particularly for referral protocol that involves financial transaction[...]

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Five Ways to Make Clients Love Your Practice

03/05/2020 07:00 am

Clients want talented, experienced lawyers who attain the best results possible, right? But as human beings, our experiences affect how we judge a service and its provider—regardless of the end result. Even if a cavity gets filled, you still may give your dentist a bad review if you had to sit in her waiting room for two hours. Before going solo, Erin Gerstenzang, a criminal defense attorney in[...]

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How to Use Targeted Google Ads to Grow Your Small Law Firm

03/03/2020 07:00 am

Location. Location. Location.  Getting your name in front of the right people is key to ongoing growth for your law firm. Pay-per-click (PPC) advertising might not be on your radar at the moment but it is an effective marketing tool that can yield results quickly for a law firm of any size or target audience. Use these tips for more effective ads, keyword targeting, and geo-targeting for [...]

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New AV Preeminent Peer Rated Attorneys | February 2020

03/02/2020 05:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alex R. Figares of Coleman, Yovanovich & Koester, P.A.Allison Celeste HeimAmanda Brookhyser of The Jimmerson Law Firm, P.C.Amarilis L. Denni[...]

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How to Take the Stress Out of Legal Staffing

02/27/2020 07:00 am

After all of your marketing efforts have materialized and business is thriving, there comes a time when you may consider hiring a staff member to assist you. This is not an easy decision and is often accompanied by some trepidation. Learning to delegate can be difficult at first. But the key to growing and expanding your practice might be additional staff. Hiring staff allows you to manage your w[...]

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How to Ask for Referrals

02/25/2020 07:00 am

Referrals can serve as a wonderful source of qualified leads for your law firm.  In an age of digital marketing, many attorneys ace social media, yet struggle to build the strong and lasting connections needed to create a steady stream of referrals. Far too many regard referrals as "just happening," rather than as the end result of a concerted effort to build rapport throughout the local and[...]

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Does Your Intake Department Look Like This?

02/20/2020 07:00 am We get it: intake is difficult. Opportunities for mistakes abound, even among today's most successful law firms. Unfortunately, seemingly small errors can prove damaging down the road, leading to fewer conversions and general dissatisfaction, even among those who ultimately choose to work with your law firm. Your current intake process may be in[...]

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How to Create a Revenue Stream With Referrals

02/18/2020 07:00 am

Casework may form the bulk of your law firm's revenue, but it's by no means your only opportunity for producing a profit. In addition to earning via billable hours and contingency fees, you can capture additional revenue by taking advantage of an existing, and sometimes underutilized resource: referrals. If you've yet to make a dedicated effort to send and receive legal referrals, it's high ti[...]

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How to Sign Legal Clients on the Very First Call

02/13/2020 04:55 am

Every client interaction counts, but few encounters hold more sway than the first call. This is your opportunity to show prospective clients that your law firm offers the high-quality service they need, and that you are capable of delivering a desirable case outcome. Not only that, but failure to sign clients promptly could mean not signing them at all But how can you make sure to sign legal c[...]

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Legal Technology: Where Should Your Dollars Go?

02/11/2020 07:00 am

Many lawyers, especially solo practitioners and those in small firms, try to do everything themselves. That mentality can lead to costly inefficiencies. As we head into the 2020s, what are the tech solutions that lawyers should consider? We asked a handful of tech leaders who know the problems law practices are trying to solve with their scarce marketing and practice management resources. No [...]

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What's Positive About Negative Reviews?

02/06/2020 07:00 am

Seeing negative reviews about your firm on social media or a professional site can be stressful and demoralizing. But if you start looking for an opportunity in them, you may find more benefit than their critical contents would have you believe. Balance and Authenticity Brian Veeder, Martindale-Hubbell Product Manager–Attorney Experience, has heard from many lawyers who are reluctant to s[...]

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Why Attorneys Should Listen to Legal Intake Calls for Quality Control

02/04/2020 07:10 am

Legal intake forms the starting point for every client-attorney relationship. Phone calls can set the tone for a strong connection—or drive away the most promising leads. Hence, the importance of vetting intake specialists thoroughly not only during the hiring process, but also long after they've joined your legal team. Top Benefits of Intake Call Quality Control Today's busy attorneys of[...]

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New AV Preeminent Peer Rated Attorneys | January 2020

02/03/2020 02:05 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Abe Gutting of Buxton & CollieAllison Elizabeth Kased of Kased Law GroupCassidy Stalley of Lynn, Jackson, Shultz & Lebrun, P.C.Christina[...]

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Top Lead Intake Terms to Know

01/30/2020 02:00 am

The intake process forms a core component of your legal marketing efforts. Unfortunately, it's also a source of lost opportunity for lawyers, many of whom lack a fundamental awareness of key intake processes. Ready to level up your law firm's approach to intake? Begin by mastering these critical terms. Case Management Software Not to be confused with intake software, case management soft[...]

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What Is Referral Marketing?

01/28/2020 07:30 am

Social media, emails, and search engine optimization may play a vital role in modern law firm marketing efforts, but referrals remain as powerful a tool as ever.  Whether they come from clients or fellow attorneys, referrals can prove a valuable source of business for both new and established law firms. On the client end, they provide significant peace of mind; those concerned about the p[...]

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How to Choose a Legal Lead Management System

01/23/2020 09:00 am

Leads comprise the lifeblood of your law firm. Your team’s efforts to secure them through strategic legal marketing is a crucial part of the process, but what you do once you've acquired qualified leads could prove even more important. Without a structured, streamlined approach, you risk losing the prospects you've worked so hard to obtain. The need for an effective lead management system is[...]

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5 Ways to Transform Your Social Media Strategy in 2020

01/21/2020 07:00 am

Social media has been a game-changer for many industries, and law firms across the country have definitely used it to their advantage. Social media is a valuable way to start conversations on topics relevant to your firm, get in touch with new leads, strengthen your reputation, and find opportunities for growth. As you develop your law firm’s marketing plan for 2020, try these social media tech[...]

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Other Industries Utilize Best of Breed Software—Why Not Legal?

01/16/2020 09:00 am

The legal industry has seen huge advances in recent years, with everything from global markets to remote counsel transforming the way that attorneys interact with clients. Unfortunately, however, many otherwise impressive law firms remain woefully in the past in terms of legal marketing and intake. Piles of paperwork are far too common, as are slow intake responses and other hassles that annoy[...]

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Phishing Scams Lawyers Face and How to Protect Against Them

01/14/2020 07:00 am

Scams abound in today's digital environment, but phishing remains one of the most devastating. The 2019 State of the Phish Report revealed that 83 percent of organizations suffered phishing attacks in 2018. This represents a notable increase from the 76 percent of respondents who endured such attacks the previous year. These attacks took several forms, with many prompting significant losses.&n[...]

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How Do Clients Research and Find Their Attorneys?

01/09/2020 10:00 am

In the recent report, Hiring an Attorney 2019, Martindale-Avvo examined a number of factors about how legal consumers behave when it comes time to hire a lawyer. One of those factors includes what resources clients use to conduct research. While many start with referrals from friends and family to find an attorney, an equal number also use online resources to search for information and reviews[...]

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New AV Preeminent Peer Rated Attorneys | December 2019

01/02/2020 10:25 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Albert B. McQueen of Wilson & McQueen, PLLCAlex Terry Wood of Starnes Davis Florie LLPAlexander J. Limontes of Law Office of William W. Hurs[...]

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Everybody Wants a Piece of your Spare Time: How to Choose Where to Spend It

12/19/2019 10:00 am

Working as a lawyer takes a lot of time and dedication.  Yet, so many of us, despite our heavy workload, understand the importance of becoming involved in our community, charitable organizations, professional organizations, etc.  This involvement provides many benefits such as social connections, networking opportunities, and professional development.  Nonetheless, there are only s[...]

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5 Reasons Why Lawyers Should Invest in SEO

12/17/2019 10:00 am

Every law firm needs new clients to survive and grow, and yours is no different. While there are plenty of online marketing methods available, none of them come close to the power of organic search.  Ranking high in Google's search rankings is vital to the growth and development of any modern law firm, and effective SEO is the only tool that can make that happen. In this article, we[...]

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Your Clients Shopped Around Before Hiring You

12/12/2019 10:00 am

When prospective clients contact you, you probably don’t think much about how they decided to hire you. Even if their path to your practice seemed like a straight line — perhaps the result of a client referral — their consumer journey likely took a few detours before reaching your door. In a recent Martindale-Avvo study, 75 percent of the 4,913 consumers who hired an attorney said they c[...]

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Attorneys' Top Five Lead Follow Up Mistakes

12/11/2019 10:25 am

Attorneys' Top Five Lead Follow Up Mistakes Your firm’s growth starts with turning consumers into active clients. Check yourself to see if you’re tripping up on any of these five common mistakes and correct them to increase your new client flow. Not following up immediately [...]

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Things Law Firms Need to Know About Voice Search

12/10/2019 10:00 am

Each day, more people are searching the internet for legal services using their voices, rather than tapping out searches on a keyboard. Voice search optimization is something your law firm needs to take seriously. Voice search is the use of devices that allow a user to search the web with voice commands. This could be Google Home, Amazon Echo, or mobile assistants such as Cortana or Siri. Here[...]

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Are Chat Bots a Good Fit For Your Web-Based Prospect Engagement?

12/09/2019 11:00 am

For years, the running joke with regard to automation was that robots would take over the world. And as you consider adding chat to your website, you might be thinking: do I go “bot” or do I use a live chat operator? Or would a blend of the two be the best for my website visitors? So, how do you decipher the different types of chat and make the optimal decision for your prospects and your [...]

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Marketing to the Mobile Consumer

12/05/2019 10:00 am

Google threw the online world into a panic in 2015 when it announced that mobile-friendliness would be a major ranking signal. Since then, the need for strong mobile marketing techniques has grown across industries, including the legal business. Making your website easy to use on a smartphone or tablet isn’t just about providing a good user experience—mobile marketing can also boost your b[...]

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Social Media Rules for Lawyers

12/03/2019 10:00 am

As the practice of law continues to evolve to incorporate advances in technology, ABA rules must respond to help lawyers understand their rights and obligations. Attorneys and law firms are now facing ethical and legal challenges involving privacy concerns and the oversharing of information on social media websites. This has prompted the ABA to update its social media rules for lawyers. Social[...]

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New AV Preeminent Peer Rated Attorneys | November 2019

12/02/2019 12:02 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Kling of Kling Law PAAaron L. Moore of Bekman, Marder & Adkins, LLCAmanda J. Hill of Khosroabadi & Hill, APCAmy Connolly of Connol[...]

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How to Write a Good Attorney Profile Page

11/26/2019 10:00 am

To a promising new client, a strong first impression is everything. How potential clients see you and your law firm at first glance determines whether they make an effort to get in touch—or whether they lose interest and take their search somewhere else. Your attorney profile page serves as your digital first impression, giving prospective clients a better feel for who you are, how you opera[...]

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How Important Are Your Rates to Potential Clients?

11/21/2019 10:00 am

It may be tempting to underestimate how important your fees are to legal consumers shopping for a lawyer, especially if your firm has been successful and has a solid local reputation in its area of practice. But raising fees based on past success assumes your law practice is the only game in town and that legal consumers aren’t especially sensitive to prices. A recent Martindale-Avvo report,[...]

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Live Chat: DIY or Turn to the Professionals?

11/19/2019 09:46 am

So you’ve decided you need live chat on your website and are weighing whether to host the live chat yourself outsource the activity. Your initial response might be, “I can do this myself.” And this sounds great…until the phone is ringing, the web forms are coming in, emails are hitting your inbox and visitors are demanding your attention via the live chat widget you installed on your w[...]

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State of Online Legal Marketing 2019

11/14/2019 07:00 am

How are members of your profession using online tools to market their firms? Do your clients prefer texting to a phone call? Are your online reviews reflecting the best you? Are you following up quickly when a client does reach out?  Our report, “The State of Online Legal Marketing 2019,” delves into the assumptions and realities surrounding marketing legal practices in a digital age.[...]

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What a Law Firm’s Website Should Have

11/12/2019 10:10 am

Online presence plays an ever-expanding role in the success of modern law firms—according to the National Law Review, 74 percent of people who visit law firm websites are looking to take legal action. This means that your website plays a key role in helping potential clients decide whether or not to use your services. To stand the best chance of converting your site’s visitors into client[...]

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10 Reasons Your Law Firm Needs a New Website

11/07/2019 10:11 am

First impressions are crucial and today it’s your website that gives the first glimpse of your practice to potential clients. If it’s been a while since you took a good look at your site, it’s time to look again. In this article, we’ll be going over 10 reasons why you should update your law firm’s website.  Design Attorneys are typically more inclined to focus on content and [...]

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New AV Preeminent Peer Rated Attorneys | October 2019

11/04/2019 09:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Michael Carroll of Wolcott Rivers, P.C.A. Walker Barnes of Holcombe Bomar, P.A.Alison Hickman of Grady H. Williams, Jr., LL.M. Attorneys at[...]

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Word of Mouth Is Great, But Not Enough to Grow Your Practice

10/31/2019 10:00 am

For any law practice, client referrals are important. They are the foundation on which your reputation. But it would be a critical mistake to assume that referrals are all you need to build a reputation that keeps clients calling and your practice growing. Consider the data, including research that Martindale-Avvo published in its report, Hiring an Attorney 2019. In surveys of 6,300 individual[...]

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Grow Your Firm by Utilizing Your Own Secret Weapon

10/30/2019 10:00 am

As a business owner, you know that repeat business is good business, and customers that come to you from a referral or word-of-mouth are more than willing to pay your rates because they already trust you. Whether you’ve been practicing law for years or you’re the new kid on the block, you should have a robust list of contacts. That list should include past clients, people you met while networ[...]

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Improve Your Practice: Think Like a Client

10/29/2019 07:00 am

The Institute for the Advancement of the American Legal System (IAALS) partnered with Avvo to analyze 2,232 reviews from registered Avvo consumers to determine what clients want from their attorneys. The resulting 32-page report, Think Like a Client published today, gives attorneys a thorough understanding of what clients want and expect from them. The report, rich in verbatim from clients, is o[...]

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Online Reviews for Lawyers: The Good, The Bad, The Ugly

10/24/2019 12:00 am

This article has been reposted with permission from Meranda M. Vieyra of Denver Legal Marketing LLC. The article was originally published in the National Law Review on September 16, 2019. As long as attorneys have been advocating for clients, word-of-mouth has been the best way to build a strong returning clientele. Great attorneys who treat their people well have always gathered a positive [...]

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5 Mistakes with Lead Follow Up and How to Fix Them

10/22/2019 10:00 am

I am passionate about this topic as I really believe that this is an area a lot of firms can improve to sign up more cases without spending any additional dollars.  I am going to be throwing a lot of statistics out and you might get tired of looking at graphs and numbers, but as it relates to lead follow up I think these numbers are important because most people I talk to do not have a good [...]

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How Lawyers Can Attract Quality Prospects Online

10/17/2019 10:00 am

Attorneys can no longer rely purely on word of mouth or traditional marketing methods and almost all agree that having an online presence is critical for reaching prospects and developing rapport. Not just any online effort will do, however. It’s essential to take a targeted approach. Your goal should not just be to boost your website traffic. It's important to identify and build interes[...]

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Word-of-Mouth Marketing: It’s Still Important

10/15/2019 10:00 am

Word-of-mouth marketing matters – today more than ever. People entrust you with their legal needs. They ask their friends, colleagues, and others they trust before they call you, before they even try to find your SEO-optimized web page or even after they find the ad you sponsored on Facebook.  In this age of digital marketing, social media, and PPC advertising, word-of-mouth marketi[...]

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The Four Buying Habits Series: The Humanistic Buyer

10/10/2019 10:00 am

When marketing your law firm, it is essential to consider the decision-making process people engage in when it comes to hiring an attorney. People typically demonstrate four main buying habits when making a purchase or hiring a professional service provider. By identifying those patterns and tailoring your marketing efforts toward them, you can make sure you are not alienating a segment of the ma[...]

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The Four Buying Habits Series: The Methodical Buyer

10/08/2019 10:00 am

When examining the decision-making process of individuals who are looking to make a purchase, it is clear that most individuals fall into one of four categories. These buying habits are strong signifiers of the way people make decisions, from which car they purchase to which attorney they hire to handle their case. The four buying habits are: competitive, spontaneous, methodical, and humanistic.&[...]

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The Four Buying Habits Series: The Spontaneous Buyer

10/03/2019 10:00 am

When making a purchase or seeking professional services, individuals can be reliably categorized into one of four groups that describe their “buying habits.” These buying habits dictate the way in which the person makes decisions (logically or emotionally) and the speed at which they commit to a major purchase that will impact their lives. The four buying habits are: competitive, spontaneous,[...]

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The Four Buying Habits Series: The Competitive Buyer

10/01/2019 10:00 am

Current studies of the buying habits of individuals, whether in brick-and-mortar stores or online, reveal that most individuals fall into one of four main categories: competitive, spontaneous, methodical, and humanistic. Upon closer inspection of the four buying habits, you will identify certain characteristics that will allow you to increase client contacts and drive calls, live chats, or form s[...]

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New AV Preeminent Peer Rated Attorneys | September 2019

09/30/2019 04:34 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: A. (Beau) Howell of Coleman Talley LLPAhmad Yakzan of American Dream Law Office PLLCAlexander Sweis of McKenna StorerAndrew J. Reinhardt of Rein[...]

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The Importance of Legal Intake Software Separate From Case Management Software

09/26/2019 10:00 am

Most case management software offers similar solutions. They can make your law firm paperless, they can help with efficiency, and they can establish workflows for you and your employees that will allow you to do more with less. However, those systems mainly focus on working on a case once you’ve acquired the case and does not think much about how to actually acquire new clients so that you can [...]

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Speed Is Key When Responding To Inquiries

09/24/2019 09:19 am

Consumer expectations have changed. Before the internet and smart phones, law offices were simpler places where a receptionist answered calls from prospective clients and lawyers and assistants called them back. But with technology accelerating the pace of just about everything, consumers want immediate satisfaction in the form of responses to their inquiries. So how long do you have to respo[...]

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Securing The Value of Your Life’s Work

09/19/2019 10:00 am

Most of us are so busy developing our legal practices that we don’t even have time to rest, much less think about succession planning.  When starting out, it is essential to focus on business development and growth while doing excellent legal work to build our reputation.  However, time goes by quickly, and before we know it, we go from building our book of business to thinking about [...]

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Understanding Mobile-First Indexing of Your Website

09/17/2019 10:00 am

Want to keep your website at the top of Google’s search results? It’s all about mobile-first indexing. How Google Uses Mobile-First Indexing Put simply, mobile-first indexing refers to the way the mobile version of a website is prioritized over the desktop version in Google search results. Kyle Vanderneut, SEO and Content Manager at Internet Brands, says Google implemented this chan[...]

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Top Tech Tools Attorneys Can Use to Help Manage Their Practice

09/12/2019 10:11 pm

In our age of rapidly developing technology, it’s difficult to find a single profession that hasn’t been drastically affected. The legal field is certainly not exempt from such change, especially with regard to the evolving expectation of clients to stay in more frequent communication than in the past while also wishing to feel more involved in the process. For that reason, it is essential to[...]

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The Importance Of The Client Experience

09/10/2019 10:00 am

Lawyers are more visible today than ever before. You can no longer rely solely on your reputation for winning cases to bring in new business. Your client’s experience matters just as much -- if not more than -- the results you provide them. Client experience is the journey your clients take from the beginning of your relationship to the end. If they feel lost or left behind, they will choose[...]

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Content Marketing Strategies Need Good Content

09/05/2019 10:05 am

Years ago, content marketing strategies could be a lot simpler. All you had to do to drive traffic to your law firm’s site was to post content laden with the right keywords. Then Panda happened. In 2011, Google updated its search algorithms through its Panda update. Panda changed our lives – or at least how we approached content marketing.  Content Marketing in a Post-Panda World [...]

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New AV Preeminent Peer Rated Attorneys | August 2019

08/28/2019 10:40 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Amy Snyder of Clawson & Staubes, LLCBaskin Lowber Jones of Jones Law Firm P.A.Brooke Milstead Nixon of Constangy, Brooks, Smith & Prophe[...]

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Hiring an Attorney 2019: Legal Consumer Choices; Client Expectations

08/27/2019 08:00 am

What do prospective clients value in an attorney? Are they more interested in your online reviews or your fee schedule?  How quickly do they make the decision to hire an attorney and how much do they expect to pay for the resolution of their legal matter? Our report, “Hiring an Attorney 2019,” delves into the state of legal hiring by consumers in 2019.  The research, comprising r[...]

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Using Google Translate on Your Website is Bad for SEO

08/22/2019 09:54 am

Translating your website is a great way to reach clients with limited English proficiency. The US Census Bureau estimates that 4.4% of households in the United States speak only limited English. Almost 25% of those households speak an Asian or Pacific Island language, and close to 22% speak Spanish.    As an attorney, you have the responsibility to provide the same quality of service[...]

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Understanding Bounce Rate

08/20/2019 10:00 am

Your bounce rate is a critical metric for your website.  Simply put, it is the percentage of visits to your site that are single-page sessions, with the participant leaving without viewing another page. In Google Analytics, these one-page visits are each considered a “bounce.”  To calculate your bounce rate, just divide the number of one-page visits to your website by the total number of[...]

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Ad Campaigns That Work: How to Get Started

08/15/2019 10:00 am

For a market that didn’t exist a generation ago, online advertising has grown nearly as ubiquitous and varied as the internet technologies that support it. At the end of the day, though, advertising is advertising and the age-old goal remains the same: grow brand awareness and grow sales.  But, amidst all the distractions and noise that the internet has, how do you get your message acro[...]

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Client Referrals – An Untapped Opportunity

08/13/2019 10:00 am

Think about how your clients come to you. What percentage of your clients find you through your blog? Your website? Your TV or radio ads? However many clients those channels generate, it's probably not nearly as many as referrals from other people who have worked with you. According to attorney service organization Above the Law, 62 percent of potential law clients found their attorneys by[...]

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Putting Work/Life Balance Back Into Your World

08/08/2019 09:59 am

Achieving work/life balance is a popular topic discussed in numerous articles and blog posts.  In reality, however, it seems to be an unattainable goal especially in the legal profession where it has become an expectation (like in our world as a whole), that lawyers are available 24/7 to handle whatever issues may arise. In fact, a recent Martindale-Avvo survey on attorney compensation confi[...]

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Ethical Considerations for Attorneys: Responding to Online Reviews

08/06/2019 10:00 am

We all know that positive reviews are some of our best referrals. They can be great for the firm, as they provide real feedback from clients and help drive business. It follows that if your firm wants return customers and referrals, you need to respond to your reviews, both positive and negative. Why Should We Respond to Online Reviews? Responding to reviews is important to your firm becaus[...]

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How to Ask Clients for Online Reviews

08/01/2019 10:00 am

Online reviews have become increasingly important for law firms. Today's clients find everything on the internet, so it's crucial for law firms to make sure they stand out in Google, Yelp,, and other searches and have compelling reviews posted on the most trusted sites.  The first step to getting more reviews is to ask. By creating a protocol for reviews, you can make[...]

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The Importance of Intake Questions: 4 Secrets to Get Better Clients

07/31/2019 10:00 am

For lawyers, the most important step in securing new business is the client intake. This is your moment to set yourself apart from other law offices, demonstrate your concern and provide an empathic ear. During client intake, you’ll also want to be sure to get all the facts and necessary information about your potential client and their case. The right client intake questions will not only h[...]

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Speed Matters: Improving Client Intake with Technology

07/30/2019 12:01 pm

In an upcoming 2019 Martindale-Avvo research report, consumers ranked nearly a dozen reasons why they bypassed one attorney for another.  Response speed topped the list of hiring red flags. Research by Captorra, the industry leader in case-intake software for consumer-focused firms, reinforces this fact: If you contact a prospect within the first five minutes of their inquiry, you stand a 78[...]

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New AV Preeminent Peer Rated Attorneys | July 2019

07/29/2019 11:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Albin Moser of Law Offices of Albin Moser, P.C.Alyse Reiser Comiter of Gunster, Yoakley & Stewart, P.A.Amanda J. McDermott of Rywant, Alvare[...]

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PPC Advertising - How to Get Started

07/25/2019 10:00 am

As the internet has increasingly become the place where people turn to find information relating to problems they are experiencing, online advertising has become a necessity for lawyers looking to raise awareness of their practice and get new clients through their door. PPC advertising, also known as “pay-per-click,” is a strong online marketing strategy for lawyers. In terms of search res[...]

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Free vs. Paid Online Advertising: Which is the Better Option?

07/23/2019 10:00 am

A steady stream of leads is crucial for gaining momentum as a lawyer. But competition is fierce, and sometimes the pipeline dries up. If you can’t seem to drum up enough good clients, a strategic online advertising effort can put you back on top. Why online advertising? The ABA Journal reports 38% of people to turn to the internet to find a lawyer, and you’re missing out on lucrative leads[...]

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Why Lead Response Time Matters

07/18/2019 10:00 am

Originally Published December 11th, 2018 You’ve taken the step to build a next-generation practice – investing in a digital marketing strategy of a quality website and digital advertising to grow your business. And you have employed live chat, allowing your potential clients a low-pressure way to make contact while sharing some information about themselves. While live chat is a good [...]

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Why Live Chat Is Here to Stay

07/16/2019 10:00 am

Once the province of retail customers who would rather type a request rather than wait on hold for 15 minutes, live chat is now a ubiquitous online tool across industries that is quickly becoming a preferred means of communication by consumers. According to a recent Forbes article, “Emerging Trends in Customer Communication Preferences,” the numbers of online consumers who use live chat i[...]

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A Guide to Getting the Most out of Your Marketing Dollars

07/08/2019 08:00 am

If you're serious about increasing your revenue, then forming a thoughtful growth strategy and dedicating a portion of the marketing budget to digital advertising and web development may maximize your efforts. Once you get traffic to your site, having a good communication strategy can help your prospects decide if you are the company that they want to hire. Potential clients have come to your sit[...]

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An Easy-to-Follow Social Media Marketing Roadmap for Attorneys

07/02/2019 10:47 am

Social media is not simply a way to connect with friends and family.  For lawyers, it can also be a powerful and cost-effective marketing tool that has the capacity to reach many.  Knowing where to begin with using social media can, however, be daunting.  The following five tips provide a roadmap for successful marketing through the use of social media. Determine Your Goal Li[...]

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New AV Preeminent Peer Rated Attorneys | June 2019

06/28/2019 10:30 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Albert Li of Rumberger, Kirk & Caldwell Professional AssociationAlex Andre Serrano of Ligori & Sanders Attorneys at LawAlison D. Ramsey [...]

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Which Questions Create Meaningful Client Testimonials?

06/27/2019 11:11 am

Testimonials are important. A 2018 ReviewTrackers survey found that over 60% of potential clients check online reviews as a first step of interacting with a business. Even with the proliferation of online reviews, asking for a testimonial can be surprisingly difficult. Besides setting yourself up for potential rejection, there’s also the dilemma of determining which questions to ask.  S[...]

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How Attorneys Spend Their Free Time

06/25/2019 11:11 am

Work-life balance is critical to both personal health and happiness, and yet, for many Americans, it feels out of reach. Lawyers, in particular, lead jam-packed professional lives. In addition to client meetings, they dedicate dozens of hours each week to administrative tasks and business development. Martindale-Avvo's 2019 Attorney Compensation Survey Report reveals that, although most attorney[...]

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The Martindale-Avvo 2019 Attorney Compensation Survey

06/18/2019 11:11 am

The second annual Martindale-Avvo Attorney Compensation Survey Report is now available. The 2019 Report includes information from 7,800 attorneys in solo practice and at small firms across the country. They were recruited from an online survey and responded throughout the first quarter of the year.  As we did in 2018, we've chosen to focus on data from the 6,891 full-time attorneys who r[...]

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Active Listening During the Intake Process

06/13/2019 11:11 am

When selecting an attorney, clients search not only for niche experience, but also for empathy. They want to know that their attorney cares and is willing to fight for their best interests. Attorneys can best meet these needs through active listening, which can set clients at ease during the intake process. While it may initially seem simple, active listening is, in reality, an ongoing process[...]

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Live Chat: Three Reasons It Doubles Client Leads

06/11/2019 10:00 am

Finally, after months of planning, writing and responding to your web designer’s hundredth request, you have a website — and it works. You see that visitors are getting to your site and clicking on your pages, but you would also like to see an uptick in the number of people who ultimately contact your firm. One tool that can help your practice double its conversion rate (the number of sit[...]

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Business Strategy & Goal Setting for Lawyers

06/06/2019 10:00 am

Working day-to-day through the week, it is easy to get lost in the list of tasks that come your way. Return that call. Make that appointment. Pick up the dry cleaning. Schedule that meeting. What is harder is to stay on top of the big-picture items like defining and following your business strategy and setting goals for the future development of your firm.  Meeting your responsibilities and [...]

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Marketing for Law Firms … It's a Long Game

06/04/2019 11:11 am

The best lawyers are not always the best marketers. Still, you need to attract new clients just like any other business. To be successful in marketing as a law firm, you have to play the long game. You have to build connections. And to do this, it helps to understand the different stages in the marketing funnel, not to mention what works best at each stage  The 3 Steps of the Marketing Fu[...]

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Ways to Improve Your Firm's Facebook Page

05/30/2019 11:00 am

With 2.38 billion active monthly users,  Facebook offers a valuable platform to market your law practice and interact with potential clients. Just as the sheer amount of user data that Facebook collects gives businesses — law practices included — the ability to effectively pinpoint a target market, it also helps consumers to quickly locate local law practices that match their search term[...]

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New AV Preeminent Peer Rated Attorneys | May 2019

05/28/2019 01:18 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Goldman of The Concept Law Group, P.A.Adrianos Matthew Facchetti of Law Office of Adrianos FacchettiAfi Johnson-Parris of Afi Johnson-Parri[...]

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How to Promote Your New Practice Area on a Budget

05/22/2019 10:00 am

Adding a practice area to your law practice is exciting and a positive move toward building a larger client base. But how do you spread the word to let attorneys, clients and other professionals know that you have added a specialty? And how do you do that without sinking money into a part of your practice that has yet to produce revenue? Start with traditional word of mouth, check your online pre[...]

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Turn Your Website Into a Workhorse With Google Analytics

05/16/2019 11:11 am

You may hear a lot of jargon thrown around about website analytics and wonder if they are 1) worth your time, and 2) tools you can use — without having to go back to school for another advanced degree. The answer to both is yes. Website analytics provide the most effective way of evaluating your online marketing efforts and are easy enough to employ without expert help. To get started, add [...]

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How to Optimize Your Firm’s Site for Better Search Rankings

05/14/2019 11:00 am

You finally got your website up and are excited for the client calls and emails to start rolling in. But when they didn’t, you checked your Google ranking and your firm wasn’t in the search results. What’s going on? Search engine optimization (SEO) is critical to getting your site in front of prospective clients.  SEO is an internet marketing process leveraged by law firms to improv[...]

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Developing Meaningful Client Relationships

05/09/2019 11:11 am

The lawyer-client relationship typically develops out of a need.  The client has a problem, and the lawyer is tasked with solving it.  When starting this relationship, there is a certain amount of unease and perhaps even a lack of trust like any endeavor into the unknown.  The client may be concerned, for example, that the lawyer will not get them the result they desire, or may cos[...]

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Ready to Broaden Your Clientele? Here’s How to Choose a New Area of Practice

05/07/2019 11:00 am

Diversifying into additional practice areas is one way to expand and, hopefully, bring in new income streams. But how do you know what area of the law to get into? And how do lawyers get into a new practice without the requisite experience? One approach is to consider areas that are either underserved or in high demand. Across many service industries, the Baby Boomer generation is driving dema[...]

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What Is Customer Service in Legal?

05/02/2019 12:45 pm

Good customer service in legal is just as critical to success as good customer service in any other field. For every one of you, there are dozens of other lawyers who can do the same job – maybe they don’t do it as well, but potential clients will never know that if you don’t convey the message. Consumers have big expectations – if you want to win someone over, take the time to understand [...]

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New AV Preeminent Peer Rated Attorneys | April 2019

04/29/2019 10:33 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Warren of Moulton Bellingham PCAlan J. Romero of Romero Law, APCAlan Joseph DePeters of Trevett Cristo P.C.Andrew A. Carlson of Goldber[...]

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Search Experts: Reviews Increasingly Important to Google

04/25/2019 09:00 am

How do clients find you? While someone’s search for a lawyer may begin with friends and family, inevitably just about everyone searches online. Google search results highlight businesses in a display they call the local pack. Here’s an example of what this looks like: Appearing in the local pack can be crucial to a local business because this appears above the regular search results. Getting [...]

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What Sells Clients On Hiring An Attorney – And, What Doesn’t

04/23/2019 12:20 pm

New and seasoned attorneys alike have time and again pondered the age-old question: what will really bring clients to my door? In other words, what are those certain “X” factors that clients are after when selecting legal counsel? Turns out, it may actually be a combination of components that ultimately convert a casual Google search to a full-fledged attorney-client relationship. While many a[...]

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Your Marketing Plan Worked. Now What?

04/18/2019 11:00 am

There is no shortage of posts and articles about business development for lawyers. However, what is not frequently discussed is what happens after a marketing initiative becomes successful. Potential clients start to call and email looking for representation. At this point, the lawyer cannot simply sit back and assume these new leads will magically result in new matters, but this is exactly what [...]

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How Important Is Price to Consumers Seeking a Lawyer?

04/16/2019 11:00 am

For most modern consumers, research is an important part of the buying process. They venture online to find the information they can use to compare services or products, narrow their choices and – ultimately — find the best option in their financial range. This is as relevant for clients seeking a lawyer as it is for consumers seeking to purchase products. It also means lawyers who want to att[...]

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What Do Legal Consumers Expect from a Free Consultation?

04/09/2019 12:25 pm

Lawyers have the notorious reputation of being expensive. So, when legal consumers search online for a lawyer, they have money on their mind. Nearly one-half of those scouring the web say free consultation is important to them when selecting an attorney. With that said, lawyers must ask themselves 1) Why is a free consultation so important? and 2) what do prospective clients expect from it? Avvo c[...]

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Is Your Firm Review-Phobic?

04/04/2019 11:12 am

If your firm is already managing your online reputation by cultivating positive reviews on multiple platforms and responding (nicely) to negative ones, your firm is probably not among the more than a third of small business owners who don’t think they matter. But if you have been avoiding reviews or afraid of receiving negative ones, the survey results should be your wake up call. The reality i[...]

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The Review Gap: Your Clients Think Online Reviews Are A Lot More Important Than You Do

04/02/2019 11:08 am

Before social media and search engines dominated so much of daily life, the reputation of lawyers depended on what clients and peers told one another about their work and character. Back then, word of mouth was just that: one person talking to another. But now the search is at least partly, if not entirely, conducted online. And just as people browse reviews of body shops after a fender bender, th[...]

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New AV Preeminent Peer Rated Attorneys | March 2019

03/29/2019 12:41 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adrienne Fischer of Basecamp Legal Alfredo Lozano of The Lozano Law Firm PLLC Aloysius Grant Lingg of Forsberg & Umlauf, P.S. Anna Marie Livings[...]

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Decision Criteria Summary Report: How Consumers Choose Attorneys

03/25/2019 03:00 pm

When looking for an attorney, prospective clients draw from a number of different resources and criteria as they perform their due diligence, both online and in person. They use high-level criteria to filter a search down to a manageable number of possible attorneys, then take a deeper analysis with this now-shorter list – an analysis that consists of an entirely different set of criteria that w[...]

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Clients Can Find You Online, But Do They Want to Hire You?

03/21/2019 12:05 pm

Your website is up, and it includes all the right search terms and accurate descriptions of your practice areas and expertise in them. But once prospective clients find your website, do they contact your office? In a recent study on how legal consumers find and hire lawyers, how prospective clients view the firm’s or lawyer’s “soft skills” mattered. So they may judge a firm’s soft sk[...]

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How Well Does Your Firm Describe Itself Online?

03/19/2019 11:39 am

Whether your firm has an established website or you are just beginning to build one, how you present your firm online will determine whether prospective clients find you. Generic website and social media content puts your firm’s name on the internet, but that presence doesn’t guarantee that anyone will see it. Your goal is to match your firm to prospective clients who need legal services in yo[...]

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Legal Marketing Myths: Lawyers Shouldn't Advertise

03/14/2019 11:16 am

When you see a lawyer advertising online, what's your reaction? Do you wonder what their practice areas are and how much business they're getting? Or do you wonder whether they know that lawyers shouldn't advertise? If you fall into the second category, you have plenty of company.  A range of attorneys all over the country believe that advertising their professional services is gauche at best an[...]

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Online Marketing for Attorneys – Where to Start

03/12/2019 12:18 pm

Referrals still drive growth for law firms across the country, but there's an element to the process that might not be on your radar – online marketing. Online Reviews Matter Across almost all industries, 86 percent of customers read online reviews before they patronize a business. And it can get personal – nearly half of adults in the US have Googled a person before doing business with them. [...]

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Legal Marketing Myths: Online Leads Are Low Quality

03/07/2019 10:18 am

Referrals provide a steady stream of business for many law firms, with attorneys appreciating the word of former clients and fellow legal professionals. But while the traditional referral still holds plenty of value in the legal industry, it alone should not form the basis of your business. A lack of digital marketing and lead management efforts could leave you dependent on a small handful of clie[...]

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Reaching Prospects: Top Legal Marketing Trends

03/05/2019 11:00 am

Digital marketing is evolving quickly; approaches that paid dividends just a few years ago are no longer as effective. If you're looking to build a loyal client base in 2019, you'll need to craft a sophisticated and seamless strategy that keeps prospects at the center. Integrate the following legal marketing trends to gain an edge in today's competitive digital environment: Omnichannel Marketing T[...]

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Legal Marketing Myths: There Is No Value In An Online Attorney Profile

02/28/2019 09:29 am

How do you connect with new clients? Traditionally, lawyers have relied on referrals. This makes sense; personal recommendations may reduce your need to vet leads. They could also minimize the headaches that accompany "bad" clients. Referrals hold considerable value, but they shouldn't form the entirety of your marketing strategy. If you neglect to build an online presence, you could miss out on [...]

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New AV Preeminent Peer Rated Attorneys | February 2019

02/25/2019 09:59 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron T. Blase of Davis, Blase & Holder PLLC Adam F. Peoples of Hall Booth Smith, P.C. Alejandro Sola of Alejandro Sola, P.A Angela Tit[...]

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How Our Attorney Journey Map Can Help You Grow Your Law Practice

02/06/2019 04:36 pm

In a rapidly changing market, how do law firms connect with potential clients? This is a huge area of concern for smaller firms and solo practitioners, both of whom struggle not only to get the word out about their services but also to keep leads invested in their brand. Attorneys desire not only to attract a high volume of leads, but to attract the right leads. However, in an effort to accommod[...]

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Empathy is Key to the Attorney-Client Relationship

02/04/2019 09:34 am

February is the month of love, and lawyers should always show love and appreciation for their clients. See my earlier blog post on this subject. After all, without them, and without the attorney-client relationship, or clients in general, there would be no work. Lawyers would be idle. Like all close relationships, however, there are times when things can become a bit rocky. It is important to han[...]

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New AV Preeminent Peer Rated Attorneys | January 2019

01/31/2019 09:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrea La'Verne Edney of Butler Snow LLP Benjamin J. Pliskie of Red Oak Law LLC Carl N. Lauer of Dulaney, Lauer & Thomas, L.L.P. Cash E[...]

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How Understanding Client Stress Can Help You Grow Your Law Practice [Download]

01/29/2019 02:04 pm

Most businesses consider customer satisfaction to be a top priority. Impressing legal consumers, however, is uniquely challenging. People consider hiring an attorney when things could go wrong, are about to go wrong, or have already gone wrong. This means legal consumers often form their opinions while they are under stress. How can you use this information to improve your practice? Can understan[...]

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Sink or Swim: How to Adapt to the New Legal Consumer [Download]

01/27/2019 02:40 pm

There is no denying that significant changes are occurring on the legal landscape. From online review sites and forums to on-demand Q&A and instant chat, the digital revolution has taken legal by storm. Attorneys that haven't figured out how to adapt to the changing demands of consumers are being left in the dust. Once online, what is this person looking for? What do they value? This whi[...]

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Legal Their Way: Turning Millennial Consumers Into Clients [Download]

01/25/2019 05:22 pm

Numbering 75.4 million, millennials are the largest generational cohort in the U.S., representing about $1.3 trillion in annual buying power. Over 85% own smartphones; 39% of them interact with their phones more than they do actual people. They do almost everything online, including searching for an attorney. How do millennials interact with legal issues? How can attorneys better connect with the[...]

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Understanding The Legal Consumer: A Journey Map

01/25/2019 02:52 pm

What do we actually know about how people choose and, ultimately, hire an attorney? This was the fundamental question we asked ourselves when we set forth to make a journey map of the consumer’s experience. In this exclusive 8-page guide, learn how you, the attorney or legal marketer, can use this information to grow your practice and make legal easier for your own clients. A journey map visu[...]

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Intake That Works

01/08/2019 04:20 pm

Most law practices focus on delivering great service to their clients. The challenge with this approach is that it focuses on just one aspect of a broader concept: the client experience. Great service is a must, but the client experience extends broadly to each and every interaction that not only clients but also prospects have with your business. And it all starts with intake. Active, engaged in[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys - December 2018

01/02/2019 02:47 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Johnson of Collins Brown Barkett, Chartered Aaron McCurdy of Cole, Scott & Kissane, P.A.     Alexander H. Xanttop[...]

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Why Am I Losing Prospects?

12/18/2018 05:02 pm

You invested in a strong digital marketing platform. You built an eye-catching website, write compelling blog posts and employed live chat. As a result, your site visits and lead volumes are skyrocketing. Congratulations! Having an influx of opportunities is an encouraging indication that your marketing efforts are working. Yet, in spite of this success, you’re not seeing an increase in new cli[...]

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Why Lead Response Time Matters

12/11/2018 03:36 pm

You’ve taken the step to build a next-generation practice – investing in a digital marketing strategy of a quality website and digital advertising to grow your business. And you have employed live chat, allowing your potential clients a low-pressure way to make contact while sharing some information about themselves. While live chat is a good way to turn your website visitors into leads, it do[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys - November 2018

11/27/2018 04:52 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: A. Mark Bahakel of Smith & Bahakel, P.C. Adam G. Kirk of HunterMaclean     Adam Shaw of Brown Law Firm, P.C.  [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys - October 2018

10/29/2018 02:28 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Abbas Sabur of Shapray Cramer Fitterman Lamer LLP Adam J. Wax of Wax Law     Alan R. Kabat of Bernabei & Kabat &nb[...]

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What Prospects Look For When Searching For A Lawyer

10/23/2018 09:00 am

Just as no two attorneys are the same, neither are any two clients. Each person is going to have their own unique needs they will want to have satisfied when looking for legal counsel. To appeal to these prospects, it is essential for a lawyer to have a website that appeals to all sorts of different buyers. We have determined that there are four types of buyers that a good legal site needs to app[...]

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Infographic: Four parts of your Avvo profile to prioritize

10/19/2018 10:56 am

Your Avvo profile is key to attracting new clients. In a 2017 survey of over 500 visitors to Avvo, people weighed in on which information factors into their decision to hire. Out of 12 options, these are the four that mattered most. What DO legal consumers look for when viewing your Avvo profile? Find out here. Whether you've recently claimed your profile or would simply like to improve it, th[...]

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Video: 5 Simple Ways to Build Client Trust [Lawyernomics 2018]

09/27/2018 09:31 am

If lawyers can gain their client's trust, they can win their business. Luckily, thanks to technology and a swath of online tools, earning trust and providing a better overall client experience is as simple as ever. All it takes is a little effort, and for lawyers to think of clients like any other consumer. Avvo Corporate Counsel Esther Sirotnik’s full presentation is available here: https://y[...]

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Marketing Your Law Firm in 2018, Part Three: Quality Control

09/26/2018 07:35 pm

Making Sure Lead Generation, Follow-up, and Sign-ups Are Done Right *This article is the third in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally.   Few interactions are as critical to the client sign-up process as the initial conversation[...]

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The Surprising Benefit of Negative Reviews

09/25/2018 04:12 pm

Positive online reviews are good for business, so it’s only natural attorneys try to avoid negative ones. But what if negative reviews weren’t always so bad? What if their presence could bring an air of authenticity to your online reputation and ultimately drive more clients to your practice? As it turns out, they can. The curiously positive impact of negative reviews The purpose of attorney r[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 9/24/18

09/24/2018 04:40 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Austin T. Hamilton David Solomon Schnitzer of Healthy Family Mediation Center, LLC     Hyacinth Leus of Vakili & Leus, [...]

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Marketing Your Law Firm in 2018, Part Two: Best Practices for Following Up on Leads

09/21/2018 04:47 pm

*This article is the second in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally.   Whether you are a small law firm or a solo practitioner, following up on leads that you receive is the most important task you can do to gain clients and att[...]

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Five Tips for Winning Clients Over at the Initial Consultation

09/20/2018 08:42 am

Many blog articles address how to market for the purpose of attracting new legal clients. When these strategies work, and clients start calling, lawyers feel confident that their businesses are growing. While it is true that the first phone call may be the start of a new client relationship, there is no certainty until the engagement letter is signed—and the initial consultation is often the de[...]

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Ways to Initiate Client Conversations

09/13/2018 06:59 pm

While most attorneys understand that the first conversation with a potential client is one of the most critical steps to a successful sign-up, many approach these conversations with apprehension, nervousness, or even dread. The skills that you’ve developed in law school don’t always include sales and business development, and many lawyers would prefer to be working on their caseload than initi[...]

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Video: 8 Ways to Create Compelling Content [Lawyernomics 2018]

09/12/2018 05:21 pm

For a company operating in today’s landscape, content is king. But when every business is writing blogs, and producing podcasts, and adding to the 300 hours of video uploaded to YouTube every minute, lawyers need a compelling content strategy to realize a return on the investment. Nicole Abboud, a former lawyer turned influential podcaster who now owns Abboud Media, and Alycia Kinchloe, the own[...]

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Video: Designing your Law Firm to Work for You [Lawyernomics 2018]

09/12/2018 01:27 pm

As a criminal defense lawyer in Atlanta, Georgia, Erin Gerstenzang knows that lawyers don’t always have control over the facts of the case, or even the results. But what every lawyer can control is the experience every client has with their firm. By shifting the focus to the client experience and embracing technology to streamline day-to-day office functions, lawyers can still deliver for their [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 9/10/18

09/10/2018 06:25 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron B. Thomas of Watkins & Eager Andrew S. Katzenberg of Kleinberg, Kaplan, Wolff & Cohen, P.C.     Brian Brenner[...]

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Martindale Leads Manager Gives Attorneys a Competitive Edge

09/07/2018 11:47 pm

When contacted by potential clients, a timely response is critical. In fact, 67% of legal consumers say responding to calls and emails “right away” is the most important factor when choosing a lawyer, according to 2017 research from Clio1. Martindale Leads Manager helps turn those prospects into clients by enabling you to respond quickly from anywhere. It delivers real-time leads directly to [...]

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Video: Voice Search + Digital Knowledge Management [Lawyernomics 2018]

08/31/2018 12:13 pm

The way Duane Forrester sees it, digital voice assistants like Amazon’s Alexa or Google Home are just the beginning. The voice recognition technology and UI will continue to improve—and to infiltrate every area of our lives, including how we search for businesses large and small online. Unlike paid search, though, there’s currently no paid shortcut into the voice search landscape, meaning co[...]

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Video: Tech, Data and your Law Practice [Lawyernomics 2018]

08/31/2018 06:43 am

In recent years, data has infiltrated everything we do. To adapt to current consumer trends, lawyers must improve their firm’s internal processes. Jack Newton, Clio CEO and Co-Founder, and Patrick Palace, owner of Palace Law, are here to usher lawyers into the age of data-driven law and to help answer questions around how lawyers can be more data focused in their law practices. Watch the full p[...]

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Marketing Your Law Firm in 2018, Part One: Why is Lead Tracking Important for Lawyers?

08/30/2018 07:00 am

*This article is the first in a three-part series in which we will examine lead tracking systems, best practices for lawyers to follow up with leads, and how to make sure that your intake team is handling leads correctly and professionally. Check back over the next couple of weeks for parts 2 and 3 in the series! It is no secret that lawyers are paying more attention to their marketing practices [...]

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Outsourcing Intake Part 1: Why Outsource Intake?

08/09/2018 07:00 am

As an attorney, you need to spend your valuable time helping clients and on billable activities.  Most law practices have more legal cases to process than they can handle.  Most firms are not able to meet the deadlines and as a result, the cases get delayed. To compensate for the lack of resources, it is in the best interest of your law firm to outsource work. By hiring an outside resour[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 8/6/18

08/06/2018 02:48 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Allison Cherry Lafferty of Kroloff, Belcher, Smart, Perry & Christopherson Andrew Burton Pickett of Andrew Pickett Law, PLLC   [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 7/30/18

07/30/2018 02:19 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alison Zinn of Lathrop Gage LLP Bonita Ann Herrmann-Navin of Kelley/Uustal     Christina Irene Echeverri of Kluger, Kaplan,[...]

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How Proper Phone Etiquette Adds Value to Your Firm

07/19/2018 07:00 am

Potential clients have one thing in common;  they are not aware of the quality of your legal work.  They do not have the background to judge the strengths of your oral arguments or the written briefs or the way your attorneys present themselves in court.    All they know about your law firm and your legal team is how you treat them. It is your responsibility to make them f[...]

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Driving Traffic to Your Law Firm Website

07/12/2018 07:00 am

There are four significant ways to drive traffic to your website:  Quality content, Search Engine Optimization (SEO), social media, and web analytics. Create Quality Content Just creating content isn’t enough. Your site must have top quality content to drive more traffic to your website. If your content is clean, organized, and easy to read, your website will rank higher in search result[...]

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How Live Chat Complements Your PPC and SEO Campaigns

07/05/2018 07:00 am

If you are actively marketing your website through highly-focused and targeted paid ads and SEO campaigns, you are likely looking to make the most of your efforts and investment. Paid search campaigns are not cheap, and proper SEO takes a lot of time and effort, so you need to maximize the value of every visitor and capture every possible lead on your site. That’s where live chat becomes an esse[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 6/25/18

06/25/2018 02:13 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrew D. Manko of The Mills Firm Andrew J. Gerling of Doucet & Associates Co., L.P.A.     Brent Aldrich Hart of Hart J[...]

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How To Get The Highest-Quality Backlinks for Your Law Firm's Website

06/14/2018 07:00 am

A backlink is a link on any page of a website that links to your law firm's website. Quality backlinks deliver value to your site in three primary ways: Exposure: Whenever your URL appears as a link, your firm becomes visible on that site. More visibility increases visits your website. Especially, on websites that Google ranks highly such as YouTube; legal directories like,[...]

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2018 Lawyernomics Presentations

06/06/2018 05:45 pm

Avvo’s 2018 legal marketing conference has come and gone, but you can still download the Lawyernomics presentations! We hope you’re already taking advantage of the tactics presented at the event, and these handy PDFs should provide a valuable reference for taking further action. Many of our presenters have made their slide decks publicly available, each of which is linked below. [...]

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Long-tail Versus Short-Tail Keywords: Why You Need Both

05/31/2018 07:01 am

If you have ever spent any time trying to make sure that your law firm is found in Google’s search engine, you are likely familiar with the term “keywords”. Keywords are the words that people enter into Google that are essential for returning relevant results for their search. There are two main types of keywords that the experienced web-marketer should be familiar with: short-tail and long-[...]

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3 times responsiveness brought value to my practice

05/25/2018 01:31 pm

Despite all the education and experience we attain and apply to generating new business for our practice, there’s an aspect of business development that we frequently overlook – client responsiveness. It’s one of the most important things you can do for your practice. In fact, Clio’s 2017 Legal Trends Report found that “responding quickly to phone calls and emails is arguably the most i[...]

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Why Attorneys Should Care About the Sales Lifecycle

05/24/2018 07:00 am

One common mistake some firms and lawyers make is overestimating how unique or specialized their team and services are compared to the rest of the landscape. The legal space is crowded, and with dozens of firms competing for a client's business, ignoring essential marketing efforts and the value of establishing and tracking a sales cycle can cause real consequences on your bottom line. And with ro[...]

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Get The Most Exposure out of Your Google My Business Listing

05/16/2018 06:47 am

Here are some quick tips to keep your Google My Business (GMB) active and engaging. You’ll want to do this for a few reasons: Engage your potential clients Provide potential or returning clients easier ways to communicate with you Provide easier ways to get pertinent information about your business Provide answers to frequently asked questions By doing so, you also will receive [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 5/14/18

05/14/2018 01:53 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Elliott R. McDonald of McDonald, Woodward & Carlson, P.C. Esther Zelmanovitz of Esther Schwartz Zelmanovitz, PLLC  Hector Ramon Buigas[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 5/7/18

05/07/2018 03:33 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Anthony 'Tony" Ciccone of Kiester Ciccone Bollier, LLP Benjamin Allen 'Ben' Geslison of Baker Botts L.L.P.     Blake Cole o[...]

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How Much Content Should You Write for Your Law Firm Website?

05/03/2018 07:00 am

We will start by being up front: when it comes to creating compelling content for your website, that will both resonate with the user and also conform to Google’s quality guidelines, there is no magic formula to determine how long it should be. At a minimum, you need at least two or three paragraphs of topic-relevant content along with related titles and section headings. According to Google, [...]

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Managing and Tracking Your Leads

04/26/2018 07:00 am

While most lawyers recognize the importance of managing their cases, not every firm has a grasp on how to efficiently manage and track their leads. In recent years, case management software like Clio, Rocket Matter, and MyCase have become essential tools for task management and case organization. You track client matters, follow schedules, record time, and most attorneys know the benefits of these[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 4/23/18

04/23/2018 02:46 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrew L. Bryant of The Law Office of Andrew Bryant Douglas R. Halstrom of L'Abbate, Balkan, Colavita & Contini, L.L.P.   &nbs[...]

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How To Claim & Optimize Your Google My Business Listing

04/12/2018 09:00 am

Make Certain Your Law Firm Gets The Most Visibility On Google The majority of consumer searches for an attorney include local intent. Consumers want legal counsel close by, so they search for things like: “attorney near me”, “Chicago bankruptcy law firm”, or “best divorce lawyer in NYC.” To be found in those searches, attorneys must claim and optimize their Google My Business (GMB) lis[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 4/9/18

04/09/2018 02:54 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alexandra Garrett of Silver, Voit & Thompson, Attorneys at Law, P.C. Amy Marie Stewart of Stewart | Bradbury PLLC     A[...]

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Creating A Solid Intake Process

03/29/2018 07:00 am

The intake process for any law practice or organization serves as the critical point of entry for new clients. The first meeting or consultation with a prospective client is where you get to make that all-important first impression on them. The intake process, however, usually begins at or before the first client meeting and may involve a few additional steps afterward. Despite the hugely importa[...]

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Building your online presence and reputation is easier than you think

03/23/2018 03:41 pm

There is a wealth of information about all products and services one would consider purchasing no more than a click away, and most people do routinely research these products and services before making a final purchase. We use our favorite search engine to inform and influence our decision-making from the most minor decisions, such as what restaurant we will visit to our most major decisions, such[...]

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Does Your Online Biography Have What It Takes?

03/23/2018 02:19 pm

Potential clients shop around. They review a number of attorneys, even when they’ve been referred by a friend.  Does your online profile have what it takes to convince a prospect to contact you? Anatomy of a robust online biography In order to convert viewers into clients, you need to make clear not only that you stand ahead of the pack in terms of credibility and effectiveness but also t[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 3/12/18

03/13/2018 03:17 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron M. Hines of Pearson Bitman LLP Christopher P. Meier of The Meier Firm, PL Collin K. Hirschfeld of McKercher LLP Craig E. Frischman of [...]

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Instagram for Law Firms

03/08/2018 07:00 am

One of the biggest social media platforms utilized by businesses and entrepreneurs across the world is Instagram. With over 25 million business profiles operating today, organizations are tapping into the huge marketing potential of the platform and growing their reach like never before. Although social media platforms like Facebook, Snapchat, Pinterest, and Twitter remain popular, Instagram has a[...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 3/5/18

03/05/2018 04:42 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam R. Rosenthal of Sheppard, Mullin, Richter & Hampton LLP Alexandra P. Smits of Harrington Brewster & Clein P.C.   &nbs[...]

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Why Legal Intake Is Important

03/02/2018 07:00 am

To convert leads into paying clients, attorneys should evaluate the strength of their intake process. Whether you are a sole practitioner, boutique firm, or if you are a large firm with many locations, you probably are spending money on marketing.  If you are paying for billboards, ads, or are investing in digital marketing, it is critical that you have an efficient process for responding to [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 2/26/18

02/26/2018 03:22 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Allan K. Townsend of Maine Employee Rights Group Andrew J. Baranowski of Sutin, Thayer & Browne     Andy Ivan Niranjan [...]

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Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 2/19/18

02/20/2018 04:49 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Benjamin Meredith of Iliff, Meredith, Wildberger & Brennan, P.C. Brian T. Mohs of Fried Rogers Goldberg LLC     Charle[...]

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Local Search Weapon PART II - How to create a local landing page

01/31/2018 06:00 am

Constructing a quality city landing page is easier than most people imagine. Because many firms who optimize their website do not use local pages, implementing one could immediately give you an advantage over the competition. To begin, try implementing the following features into your page. Title: The quality of your headline will be the first thing the search engine’s crawlers or “bots” [...]

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Local Search Weapon PART I - How to Achieve Top Placement

01/25/2018 07:00 am

Whether or not your firm appears when someone searches in your area for “lawyers in Emerald City” or “Smallville attorneys” can make a huge difference in traffic to your website and potential client-conversions. Online search results are one of the most popular methods for individuals who are looking for a lawyer, so it is crucial to take advantage of every tool available in order to enha[...]

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Four Trends that are Reshaping the Legal Industry in 2018

01/17/2018 05:45 pm

The legal industry is a constantly-evolving industry and is one that is often affected profoundly by advancements in technology and shifts in corporate behavior. We have identified four trends that began a sea change in our industry this past year, and we have identified how they may affect sole practitioners in 2018. These trends, including automation, the resurrection of the in-house legal depar[...]

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Internet Marketing Challenges for Law Firms in 2018

01/09/2018 04:11 pm

Lawyers have always faced a host of challenges related to acquiring new business, maximizing their public presence, and establishing themselves as credible professionals. These are marketing concerns are nothing new to law firms across the US. However, the excess of technology and advertising options present new wrinkles to an otherwise timeless issue.We have identified four key challenges current[...]

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12/27/2017 02:18 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrew Chan of Ericksen Arbuthnot Andy Bardos of GrayRobinson, P.A. Benjamin Wishart of Wishart Law Bethany Lynn Payton-O'Brien of Tully Rin[...]

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How to Staff Your Intake Process

12/07/2017 08:00 am

Whether you are launching a new practice or are looking to maximize efficiency at an established firm, having the right number of well-trained staff on hand to properly handle intake should be near the top of your list of priorities. While most attorneys understand how vital the intake process is to screen potential clients and establishing the attorney-client relationship, many firms fail to trai[...]

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12/04/2017 05:01 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Brian Charles Corrigan of Law Office of Brian Corrigan Catherine C. Dugan of Peterson White, LLLP Clark Daniel Tew of Homesley & Wingo Law[...]

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How Does Ngage Live Chat Work?

11/22/2017 08:30 am

.mobile-how {display: none;}.tablet-how {display: none;} @media screen and (max-width: 1500px) and (min-width: 640px) {.desktop-how {display: none;} .mobile-how {display: none;} .tablet-how {display: block;}} @media screen and (max-width: 639px) {.desktop-how {display: none;} .mobile-how {display: block;} .tablet-how {display: none;}} Offering your website visitors the ability to engage in[...]

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10 basic on-site SEO tips for attorneys

11/02/2017 11:02 am

There are so many complicated aspects to SEO we often forget about the smaller, foundational elements that can have an impact. These kinds of things are often overlooked, easy to change and (unlike a lot of other elements of SEO), under complete control of the website owner. Lawyers should double-check their site to make sure they have these simple on-site factors optimized for search. Unique titl[...]

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Virtual Assistants for Law Firms: Benefits, Drawbacks, and Trends

10/26/2017 07:00 am

Customer service, clerical work, social media management, and office maintenance are all tasks that are typically handled by a lawyer’s office staff, but many attorneys often find themselves saddled with these assignments for one reason or another. Solo law practices can rarely afford to hire a full-time receptionist. Budgetary constraints can also impact smaller law firms. Even when lawyers can[...]

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10/09/2017 06:34 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Scott Anthony 'Scott' Brutocao of Cornell Smith Mierl & Brutocao, LLP Carrie Blackburn Riley of Carrie Riley Kenneth David Freundlich of F[...]

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10/03/2017 03:09 pm

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to:     Robert Frank Rider of Robert F. Rider PLC Jay C. Zeleskey of Zeleskey Mediations C. Brenton Kugler of Scheef & Stone, L.L.P. Rob[...]

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T.H.E.M. TECHNIQUE - An Effective Strategy for Responding to Online Reviews

09/28/2017 12:00 pm

.mobile-them {display: none;} @media screen and (max-width: 1070px) {.desktop-them {display: none;} .mobile-them {display: block;}} In an age when online reviews increasingly influence consumer behavior, ignoring them or responding critically can have a negative impact on your business. When done right, responding to online reviews is an effective way to build goodwill with clients and prospect[...]

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09/25/2017 10:00 am

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Allen A. Drexel of Drexel LLC Angela Elsperger Lord of Vogel Law Firm Ashley D. Cleek of Rainey, Kizer, Reviere & Bell, P.L.C. Christo[...]

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Martindale-Hubbell Announces Client Champion Awards

09/19/2017 09:00 am

We are excited to announce today the launch of our new Client Champion awards, an exclusive recognition that demonstrates an attorney’s commitment to client service based on the quantity and quality of their scores on Martindale-Hubbell client reviews. Fewer than 1% of all attorneys have qualified to receive the award. We recognize these attorneys because they epitomize the best in client servi[...]

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How Many Leads to Your First Client

09/14/2017 10:08 pm

Have you ever wondered how many leads it takes to close a new client? Ask no more! Martindale-Nolo surveyed 1,557 new clients to determine the average number of days and leads it took before they closed their first client. Also, be on the lookout for our new lead nurturing guide, Guide to Nurturing Law Firm Leads into a Thriving Client Base. Click on image below to view/download a PDF version. [...]

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Ethics for attorneys in the age of social media

08/29/2017 12:45 pm

While some attorneys still swear by television, billboard, and snail-mail advertising, it is impossible to deny that the internet and social media are extremely effective vehicles for advertising your legal services. The immediate access to an attentive audience online is too valuable to ignore, but it is important to consider the ethical pitfalls that can easily arise while marketing your firm on[...]

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How a Virtual Receptionist Can Help

08/10/2017 08:43 pm

Have you seriously considered your availability and ability to receive incoming phone calls – especially those from potential clients? Have you ever considered a lead generation service, but just can’t imagine being able to answer even more calls? Has the thought of hiring someone seemed too expensive? Fortunately, using a virtual receptionist service can be the perfect answer for all of thes[...]

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4 tips to make time for pro bono and volunteer work

08/09/2017 06:00 am

Pro bono work is on the mind of most lawyers—even if they don’t always have time to follow through with their good intentions. And while pro bono work isn't required by the ethical rules governing attorneys, it is encouraged. The ABA Model Rules say lawyers should aspire to render at least 50 hours of pro bono publico "for the public good" legal services every year. While many large firms hav[...]

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The Power of Texting for Lawyers and Law Firms

08/02/2017 10:05 pm

Amazingly, 81% of Americans text regularly, and over 560 billion text messages are sent every month![1] This is not a fad. These texts represent an ever-growing form of communication for a quick and hassle-free communication. So how does texting help attorneys?  Let’s break it down. An article published by Ring Central found that 32% of texters have closed a business deal via text.[2] Why?[...]

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The original legal innovators: Bates v. State Bar of Arizona

08/02/2017 01:10 pm

Two young law students graduate from law school and go to work for legal aid. They get excited about the possibility of serving the low-bono market, those who are above the poverty line and not eligible for legal services but are below the level of affluence which the regular users at the legal profession enjoy. The lawyers design new forms for the firm, leverage technology, and heavily use paral[...]

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Reviews are more important than ever to Google

07/26/2017 03:16 pm

Online marketing would be much less complicated if companies like Google told businesses exactly how their algorithm determines the order of their search results. Until that very unlikely event takes place, law firms need to look to industry experts to determine how best to take advantage of Google to help their practice succeed. One of the more well-known resources for SEO is a company called MOZ[...]

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How to Leverage Q&A Platforms like Quora

07/18/2017 02:30 pm

Lawyers specialize in information and arguments. If you are a lawyer, people seek your services because they lack the legal information and rhetorical expertise they need in order to advocate for themselves. In short, you know something they need to know, and you know how to use it. It is this arrangement that makes online Q&A platforms, such as Quora, a powerful tool for lawyers. People flock[...]

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Ethics of using support staff in your firm

06/14/2017 03:07 pm

As our law practices grow and develop, we all learn the importance of utilizing support staff to increase efficiency and appropriately leverage our billing. It does not make financial sense for all work to be billed at the lawyer’s rate, especially for the more ministerial tasks. Clients are happy to pay less for a paralegal to do some of the work, and the lawyer is thus able to concentrate on t[...]

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The Four Buying Habits Series: The Spontaneous Buyer

06/05/2017 03:32 pm

When making a purchase or seeking a professional service, individuals can be reliably categorized into one of four groups that describe their “buying habits.” These buying habits dictate the way in which the person makes decisions (logically or emotionally) and the speed at which they commit to a major purchase that will impact their lives. The four buying habits are: competitive, spontaneous,[...]

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The Four Buying Habits Series: The Competitive Buyer

05/31/2017 08:31 pm

Current studies of the buying habits of individuals, whether in brick-and-mortar stores or online, reveal that most individuals fall into one of four main categories: competitive, spontaneous, methodical, and humanistic. Upon closer inspection of the four buying habits, you will identify certain characteristics that will allow you to increase client contacts and drive calls, live chats, or form su[...]

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Social Media Do's & Don'ts for Lawyers

05/25/2017 03:26 pm

With the rise of social media platforms and the ease with which we can post and share information, the more professionals, and more specifically lawyers, must be cautious about the kind of information they are sharing. Here are some practical do's and don’ts for lawyers to adhere to so as to get the most out of social media without putting their firm at risk: [...]

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Manage Your Leads Better - Reap the Benefits

05/11/2017 04:35 pm

From our last article, 4 Sure-Fire Tips for Effective Lead Follow-Up, we learned that it’s critical to follow-up quickly and to nurture your leads. But how do you do this most effectively and efficiently? Having a lead management process in place enables you to systematically track and nurture your leads from when they first come in through sign-on. This will not only make sure you don’t miss [...]

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Best Practices for Screening Potential Clients for your Law Firm

05/03/2017 02:35 pm

The process of obtaining clients can be a source of stress for many lawyers, especially for small firms or firms that are just starting out. While it pains many lawyers to turn away business, it is important to properly pre-screen clients to avoid the headaches that come with clients who are not a good fit for your firm. Seasoned lawyers will tell you that you should not accept certain clients, no[...]

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4 local SEO hacks lawyers can use to rank #1 in Google My Business

05/02/2017 11:28 am

Local SEO should be a focus for attorneys because most of the time people don’t look for legal services outside of their geographic location. Unfortunately, this often results in many firms fighting for visibility within a limited amount of online real estate. You can be sure that your competition is constantly working to outrank you in search, so here are 4 essential tactics you can use to hel[...]

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The Effect of Ridesharing on DUI

04/25/2017 12:36 pm

The advent of ridesharing services such as Uber, Lyft, and the countless others that have sprung up in the wake of the app-to-service model, has been hailed as ultra-convenient and affordable alternatives to traditional transportation like taxis and buses, but have also been criticized for their aggressive business tactics and competitiveness in their attempts to gain a larger market share. While[...]

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4 Sure-Fire Tips for Effective Lead Follow-Up

04/18/2017 11:07 pm

As an attorney running your own firm, you know that getting new clients can be challenging. With 1.3 million attorneys in the U.S., competition is fierce, and it’s important you find a way to stand out. A Martindale-Hubbell study found 76% of consumers search for attorneys online. And if a potential client clicks through to your website and calls or submits a request to be contacted, you have t[...]

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Building a Successful Law Practice: How Michael Barasch Evolved His Firm to Meet the Needs of 9/11 First Responders

04/06/2017 12:12 pm

This interview with Michael Barasch of the New York law firm of Barasch McGarry Salzman & Penson, is the second in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Despite a résumé that includes tireless advocacy for the legal rights of 9/11 victims and first responders, attorney Michael Barasch of New York-based perso[...]

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Betting on your brand: 3 tips to get started

03/08/2017 11:55 am

In law school, we are taught all the fundamentals. Most importantly, law school instills in us techniques for thinking like a lawyer. What we do not learn in law school is the business side of the law. No one talks about obtaining and retaining clients. Yet, when we start practicing law, we quickly realize that bringing in business translates into a partnership or a successful solo practice. Undou[...]

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Legal Week NYC, the “war for talent” and the real crisis in legal

02/16/2017 03:06 pm

Last week I attended ALM’s Legal Week, which used to be called Legal Tech New York. While the program remains heavily e-discovery focused the folks at American Lawyer Media have taken a big step toward making the conference more applicable to all of legal. The keynotes in particular had broad appeal. While I sadly missed the Tuesday morning keynote featuring MIT Professor Andrew McAfee, I d[...]

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Making Online Reviews Work for You: New Year, New Reviews

01/31/2017 08:46 pm

We’ve all started to settle into 2017. Many people reading this probably don’t write as many checks as they used to, but if I did, I’d like to think that we’re far enough in that I wouldn’t have to write a 7 over a hastily scribbled 6. It’s still a new year, however, and it’s a good time to think about how lawyers and law firms can improve their online presence. Research shows that [...]

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3 Simple Email Nurturing Tips for Client Retention

01/10/2017 10:31 pm

In a previous article, we covered the importance and overall process of Nurturing Prospects into a Thriving Client Base. We learned that 90%+ of your initial leads may not be ready to retain you immediately – even after you are able to connect with them. This is where email marketing can help you get in touch, stay in touch, build credibility and educate prospects – all the while bringing them[...]

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Nine Mistakes You're Making On Your Google Business Listing

01/10/2017 12:52 pm

Table of Contents You Have a Spammy Business NameYou Have a Virtual OfficeYou're Listed as Being Open 24/7You Don't Have Your Website Listed or it's IncorrectYour Phone Number is IncorrectYou're Not Adding Photos to Your ListingYour GMB Category is Wrong, Missing or You've Added Too Many CategoriesYou're Not Getting ReviewsYou Haven't Added in Your Location Attributes Use These Tips to Gain[...]

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11 books for lawyers to reach their personal and business New Year’s resolutions

01/04/2017 05:00 am

Like most people, lawyers make New Year’s resolutions every year. But if you’re someone who makes resolutions without any plans or tools to accomplish them, your commitment to self-improvement is just an empty promise to yourself. Recently, we showed you how to develop a formal business plan for your law practice, so that’s one great way to step into the New Year on the right foot. But if yo[...]

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Keep It Simple: Your Law Blog Should Be on Your Firm’s Domain

12/15/2016 02:36 pm

A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is The attorneys may wonder if they should host their blog at[...]

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How To Do a Basic Competitive Analysis Without Spending a Dime

10/13/2016 08:40 am

Table of Contents How to Find Your CompetitorsWhat to Look ForContent, Discover, Page Ranking, & Website AspectsSocial Media Check Out These Free Tools to See What Your Competition Is Doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding out what’s happening in your niche, which is paramount to your s[...]

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Headings on Your Website Pages: Do's and Don’ts

09/20/2016 08:15 am

Visitors to your website tend to use very specific patterns when reading your content. Moving in what’s known as an “F-pattern,” they pay most attention to the top-left corner of a page, along with headings, subheadings and introductory paragraphs. We would like to focus now on headings, where website visitors often look when scanning for key information. Headings and subheadings essentiall[...]

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Cybersecurity: does your small law firm address this serious business risk?

09/19/2016 10:34 am

In this first of a two-part series on small law firms addressing cybersecurity and planning to prevent it, we address the critical reasons why solo and small law firm owners must confront this business risk. By now, you recognize that data breaches are an unavoidable fact of life for most businesses. You’ve seen nearly regular news stories about Biglaw firms experiencing them, and law firm data [...]

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Lead Response Management Study Offers Important Insights for Attorneys

09/13/2016 10:24 am

Lead Response Management (LRM), in partnership with, has developed a lead response management study that looks at the best days and times to contact and qualify leads, while highlighting the importance of following up with leads quickly. The study has some key takeaways for attorneys, who can use its findings to determine the best times to reach out to prospects. Researchers with [...]

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What's your law firm's ideal client legal marketing persona?

08/17/2016 10:56 am

In today's hyper-competitive legal environment where legal consumers retain control and expect you to adapt your legal services to their needs, your law firm needs to distinguish itself from its competitors to become more profitable. Today’s clients also expect you’ll know who they are personally and have a full understanding of their legal needs before they’ll allow you to work with them on[...]

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Making Online Reviews Work For You – Asking Clients For Reviews

08/15/2016 09:40 am

In another post we discussed why attorneys need to respond to online reviews that they receive and how to do it. Because more than 80% of people check lawyer reviews as the first step to finding an attorney, we’re taking a step back and looking at strategies for getting good reviews in the first place. The first step to getting more reviews from clients is asking for them. You may have heard th[...]

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Generating New Business: Experience-Based Advice from Attorney Reza Torkzadeh

08/02/2016 03:45 pm

In our series covering the ways in which new attorneys can generate leads online, in a recent post discussed how you can make sure you’re making the right investments in digital marketing. In this post, personal injury attorney Reza Torkzadeh of The Torkzadeh Law Firm shares his insights on the importance of a strong web presence, search engine optimization (SEO), and lead generation.  Like m[...]

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How to Build & Optimize a Website for a General Practice Law Firm: Capturing the Right Clients

07/22/2016 09:09 pm

As a general practice litigator, you’re on the hunt for new clients daily. Do you want to attract people who are browsing businesses for any type of need or those who are ready to retain you for their specific need? As you hunt for the ideal client, you want clients who seek answers to questions that are transactional (where is the closest divorce attorney?) rather than informative (what does a [...]

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Waiting for Business? Don’t!

07/21/2016 04:47 pm

(Part 3 of a series for New Attorneys) Over the past few weeks, we have been covering an important topic for new attorneys: how you can market yourself online in an increasingly competitive digital world. In our most recent post, we detailed two important strategies in the form of search engine optimization (SEO) and search engine marketing (SEM). While these two strategies are important to [...]

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Top 3 Online Marketing Strategies for New Attorneys

06/30/2016 06:31 pm

(Part 1 of a series for New Attorneys) The following is an excerpt from a webinar, titled Top 3 Online Marketing Strategies for New Lawyers aired on 5/24/2016. For an attorney new to the field, there are a number of challenges you must overcome as you begin your career, especially if you plan on starting a firm of your own. One of the most pressing issues is how to market your services to potenti[...]

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Building a Legal Empire: How Anthony Licatesi Solidified His Brand During a Financial Crisis

05/05/2016 10:30 am

This interview with Anthony Licatesi of the New York law firm of Rubin & Licatesi, P.C., is the first in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Getting a foot in the door Attorney Anthony Licatesi has always had a mind for business, starting in high school in the late 70s when he became one of the first nightclu[...]

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Search Location Drastically Affects Local Rankings

04/27/2016 08:20 pm

Table of Contents What Is Local Search and the 3-Pack? Why Don’t I Show Up in the Google 3-Pack? Methodology: What Did We Do for the Local Search Testing? What Did the Results Tell Us? How Much Do Location, Distance and Density Matter? Does Your Device or Search Phrase Matter? How Does Google Decide? What Really Matters for Local Rankings? What does this all mean? You have a [...]

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Targeting the Right Clients: Developing Client Personas

04/14/2016 02:56 pm

What is a client persona? When it comes to marketing, attorneys need to decide what it is they hope to accomplish before they try to do it. Part of creating a plan is deciding whom to target. How can law firms identify and target the ideal market? By creating client personas. What is a client persona? It's a fictitious character who has the characteristics of your target audience. Client pers[...]

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10 tips for getting the most out of conference networking post-attendance

04/13/2016 06:30 am

You’ve gone to that big industry conference. Now what? What do you do with all the networking contacts you made and all the information you gathered? If your answer is to put the business cards you collected on your desk, then you have a lot more to do to benefit from your marketing investment. Here are 10 tips for getting the most out of conference attendance: 1) Debrief: Debrief immediately f[...]

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The Question Is Not Why You Should Go Secure, But When!

03/23/2016 10:37 pm

You may have read a lot over the past couple of years about how Google recommends having a “responsive” website so that your site works on all platforms, from desktops to smartphones. If so, you probably also know that Google loves responsive sites. With any luck, you've already spent the time and effort on getting a mobile-friendly website, and you're thinking, "Ok, what's next?” Well, in [...]

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10 tips for pre-conference attendance and networking

03/23/2016 07:00 am

You’re going to the big industry conference. Now what? Have you done anything to strategically prepare to get the most out of your attendance and networking? Or are you just going to wing it and pray that you’ll get something out of it? I regret to say that the latter is the norm. Here are 10 pre-conference planning tips for productivity and profitability: 1. Make a plan. Know why you are at[...]

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How to Write a Blog Post That Gets Read

03/07/2016 01:47 pm

Last week I made the case for why an attorney should have a blog at all. Hopefully something resonated, and you’ve taken steps toward establishing one. Now you may be wondering how to pick subjects and write content that will be interesting to potential clients. Unless your blog is focused on astrophysics, writing a good blog posts is not rocket science. Think about how you like information pre[...]

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Five Mistakes Lawyers Make Online

03/02/2016 02:33 pm

Table of Contents Your Website is From 2005You Haven’t Verified Your Google Business ListingYou Are Not Getting ReviewsYou Are Not Utilizing the Power of Social MediaYou Have No Idea What “Ask A Lawyer” Is Here’s the problem: You’re an attorney, which means you’re busy. Between your time in court, the endless amounts of paperwork, and your client meetings, you barely have tim[...]

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The curiously positive impact of negative reviews

02/22/2016 06:00 am

We all know that good online reviews are good for business. It’s only natural, then, that attorneys fear negative reviews. But what if negative reviews weren’t always so bad? What if their presence actually brought an air of authenticity to your online reputation and ultimately drove more clients to your practice? As it turns out, they can. The assumption most of us make is that a 5-star revi[...]

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The Importance of Online Reviews for Attorneys

02/19/2016 11:00 am

When was the last time you committed to a major purchase without seeking out feedback from a friend, a relative, or reviews on the internet? In today’s world, where everyone is connected and nearly anything you could ever want is a few mouse clicks or finger presses (and one day Amazon Prime shipping) away, we are surrounded by heart, star, thumbs up, and number ratings on nearly everything. Eve[...]

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Client reviews and peer endorsements: A 2-pronged approach for getting more contacts on Avvo

02/16/2016 06:00 am

Many attorneys rely on referrals as a major source of new business. In fact, nearly 58% of firms rely on referrals as their primary source of new clients. Because referrals often come from sources attorneys don’t track, like phone calls and walk ins, it can be difficult to determine what exactly made a consumer decide to reach out. But given the high percentage of referrals that turn into new cl[...]

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Step-by-step guide to boosting your legal website's rank in search

02/03/2016 06:00 am

In our previous post we talked about Domain Authority and Domain Rating, two measurements that allow lawyers to track their progress in search. Here, we lay out strategies for increasing those metrics and methods for measuring progress in search. Get a baseline As a first step, log into either Ahrefs or Moz Open Site Explorer and make note of your site’s Domain Authority or Domain Rating. Keep t[...]

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Surviving as a New Solo Practitioner

01/18/2016 12:27 pm

Success Story: Ross Albers, Attorney, The Law Offices of Ross W. Albers The following is an excerpt from a webinar, titled Online Marketing for the Savvy Attorney, aired on 10/15/2015. “I'm a solo practitioner, specializing in DUI. I used to be a prosecutor in Baltimore city. Two weeks before I got married, I told my wife I was quitting my job and starting my own law firm. She still marri[...]

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10 tips to revive and refresh your law practice in the New Year

01/18/2016 06:00 am

The New Year brings fresh opportunity to make life-improving changes. That’s why people resolve to do something different or persevere on a project, whether that means promising to lose weight, quit smoking, or exercise more—the list goes on and on. The idea of making a change for the better should not be limited to our personal lives; it should extend to our professional lives as well. As la[...]

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Getting Google Reviews For Your Law Firm Just Got Harder

12/16/2015 09:00 am

Recent Updates To Google+ Affects The Review Process Google has changed everything, yet again. It’s like that old saying The only thing constant is change. That seems to be their motto, since they just made a major update a few months ago to their search engine results, and now they’ve rolled out another update, without any warning. That first update dealt with removing all aspects of Google+[...]

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Why not me?!? (Or, how to convince potential clients you’re the person for the job)

12/14/2015 08:00 am

Whether you’re hoping to grow your practice or not, most lawyers are perpetually faced with the challenge of getting getting new clients. And to a large extent, this is arguably a zero-sum game. There isn’t an endless supply of legal consumers out there, so if you win a client, then someone else probably lost one. That’s why marketing and advertising is so important. It’s a competitive wo[...]

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Why people don’t hire lawyers - and no, it’s not because they hate you

12/03/2015 07:49 pm

I’ve heard people with legal issues say that unless you have to go to court, most legal work is not that hard. With so many online resources and software packages, the argument goes, why hire a lawyer to write your will, draft your lease, write your divorce agreement, or incorporate your business when you can do it yourself? Just plug your information into a form and . . . poof! Besides, as the[...]

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Martindale-Hubbell & Martindale-Nolo Offer Legal Marketing Solutions Based on 190 Years of Experience

11/27/2015 09:18 am

Online marketing is essential, but it doesn’t have to be difficult. Trying to figure it all out on your own can take up valuable time that you could be using to help your clients. Martindale-Hubbell and Martindale-Nolo can take care of everything for you, no matter the size of your firm, your marketing experience, the strength of your brand name or your marketing budget. We help firms develop, m[...]

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3 tried-and-true legal marketing tips for solo attorneys

11/18/2015 01:41 pm

Starting a law firm requires a lot of work and attention to detail. With such a large focus on making clients happy and handling the minutia of running a business, some important things can fall through the cracks, particularly if you’re starting your firm on your own or with a very small staff. Marketing can often be overlooked, but it’s important to make it a priority if you want your firm t[...]

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4 steps to building a successful law practice

09/16/2015 03:48 pm

There is a road-map for becoming a lawyer: you attend college, graduate from law school, and pass the bar exam. Building a successful law practice, on the other hand, is not as straightforward. No one teaches you how to acquire clients or how to manage them once you have them. There is no manual on building a brand or choosing a marketing strategy that works for you. No one but you can create the [...]

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How lawyers get found in 2015

09/10/2015 04:38 am

Understanding how your next client will find you is critical to earning their business. Two years ago, Moses & Rooth provided us with some guidance. Recently, they again partnered with Mike Blumenthal to ask survey participants, who had hired attorney within the last year, how they found the lawyer they hired. I encourage you to check out some of their conclusions and insights. One of the mo[...]

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What clients want most: A connection

07/08/2015 02:29 pm

Comedian Aziz Ansari, best known for his role as Tom Haverford in the TV show “Parks and Recreation,” recently teamed up with sociologist Eric Klinenberg to write the book Modern Romance, which includes an examination of texts and emails written between people who are dating – or trying to. A recent “This American Life” episode captures exchanges between Ansari and audience members at a [...]

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Have you Googled your headshot lately? Reporting impersonation

06/01/2015 08:45 am

I have a calendar item in Outlook to remind me to Google my headshot every six months. Unfortunately, I don’t always like what I discover. During the last two years, I have found impersonators using my headshot on various websites and social media platforms. I suggest you follow the same practice in an effort to protect your personal profile which is getting harder and harder to do online. How t[...]

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The secret to SEO success for small law firms

04/06/2015 09:06 am

The secret to SEO success for law firms on a budget is specialization. When we ask attorneys at small law firms about their budget for SEO, $1,500 per month is a common answer. Most of the time, these attorneys want to promote several different practice areas. This chart illustrates the fundamental problem with this: So, if your monthly SEO budget is $1,500, and you want to target six practice[...]

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Ethics rules when witnesses in litigation talk to the media

09/12/2014 07:00 am

With regard to trial publicity, it is important for lawyers to comply with the rules of ethics and to give their best efforts to ensure that all witnesses within their control comply with the rules. The American Bar Association Model Rules of Professional Conduct serve as models for the ethics rules for 48 states in the U.S. For purposes of this post, I am addressing on Rule 3.6. Rule 3.6 states[...]

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A Review of Client Reviews

06/13/2014 09:14 am

Many lawyers may view online reviews with hostility and, I will admit, I tend to be one of them. I think that may be because we are all thinking like lawyers. Fundamentally, lawyers seek to be understood and have the last word. Online reviews may not seem to provide either opportunity, however, an understanding of online reviews may prove that is not necessarily always the case. Instead of greetin[...]

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Top 3 Time-Management Tips for Today's Busy Attorney

05/15/2014 08:00 am

Let’s face it — keeping up with daily responsibilities is hard work, especially for attorneys. Everyone wants to be busy and get as much done as possible, but sometimes too much is too much. Without proper time-management methods set in place, it can be quite easy to experience burnout. Burning out is not only undesirable, but it can actually have dramatically negative effects on your career. [...]

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5 tips for building your brand and growing your network

05/05/2014 10:20 am

Recently, I had the privilege of speaking about building your brand and growing your network at the Avvo Lawyernomics 2014 conference in Las Vegas. What amazed me most about the event was the tremendous turnout of lawyers from around the country who took three days out of their hectic schedules to learn more about marketing. These lawyers know the importance of business development. Unfortunately[...]

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Why I'm Not Changing My Guest Posting Strategy (And Neither Should You)

01/28/2014 12:55 pm

Matt Cutts, the head of Google’s Webspam team, announced last Monday, “If you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Many savvy lawyers understand that guest posting is a useful item in a legal marketer’s toolbox, and Matt Cutt’s declaration changes nothing for lawyers going about it the right way. What Is Guest Posting? Kevin O’Keefe sai[...]

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A Good Feeling

08/12/2013 08:00 am

Do you ever get a good feeling about something, but you can’t put your finger on exactly why? You have a good feeling about someone you just met -- that they are a trustworthy person. You have a good feeling that something good is about to happen to you. You have a good feeling about a situation--that it's going to turn out okay. You have a good feeling that someone is going to get through a tou[...]

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Schema Markup for Attorneys

07/26/2013 08:00 am

While a lot of attorneys and their SEO people seem to be hyper-focused on better search rankings, not as much attention is being paid to how they're appearing in search results--which presents a great opportunity. Adding Schema markup to your pages is a great way to steal click-share from your competition. What Is Schema? In the context of search engines, "Schema" refers to, a collabora[...]

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Are You Simply B2C or Are You B2B and B2A?

07/25/2013 08:00 am

In my last blog post "Be a Bespoke Attorney: Why Targeted Is Best" I talked about how it is best to abandon the old school and expensive top-of-mind marketing and move into the more efficient world of fewer leads but higher conversion. Chances are if you are old school, then you are not reading this blog anyway. I realize those who are set in their ways are going to continue doing top-of-mind mar[...]

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Cherry Picking Backlinks, 5 Years Later

05/08/2013 08:00 am

I wrote a blog post back in September of 2008 about using a link building method called "cherry picking," and almost five years later it's still a method that we use on a fairly regular basis. Cherry picking is a link-building method where you identify a few websites that are ranking well for a search term that you would like to rank for, and you then use a tool like Majestic SEO, Open Site Explor[...]

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How do people find and hire attorneys?

04/30/2013 08:00 am

Understanding how people find and hire attorneys might just be the most important question related to growing your law practice. Even better: understand how the clients you want find and hire attorneys like you. Different people find different types of lawyers in a multitude of ways. Here are some ideas to help you get started. In a recent Google survey conducted by Moses & Rooth, survey part[...]

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8 Ways Law Firms Can Use the Internet to Attract Clients – Advice from a Recovering Lawyer

04/22/2013 10:12 am

Before moving into my current role as Chief Commercial Officer for PR Newswire, I worked for seven years as an M&A associate at two multinational law firms and then spent six years dealing with law firms (small and large) in my role as General Counsel for a large media group.   I have a unique perspective, having been in all three positions: Marketing to clients, Being marketed [...]

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My Advice for New Lawyers: Learn to Be a Trial Lawyer

04/18/2013 08:00 am

How can you possibly differentiate yourself as a new lawyer from the thousands of other lawyers in your market? I faced the same question nearly 20 years ago when I became a new lawyer. How could I separate myself from all the other lawyers practicing in the same area of work? How could I bring in business? So I thought it might be helpful if I were to share my own early experiences. I hope it ma[...]

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Avoid Internet Scams Aimed at Attorneys

04/16/2013 08:00 am

Internet scams that are perpetrated against lawyers are on the rise--and have been for some time. The efficiency of search engines ensures that an attorney’s contact information can be found with ease. This pretty much guarantees that every attorney has been or will soon be contacted by a con artist. It is not only the frequency of fraudulent attorney contacts that is alarming to members of the[...]

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Risk Aversion and the Business Lawyer

04/05/2013 10:25 am

Scott Greenfield recently took issue with the notion of “risk aversion” being seen as a negative for lawyers.  And as Scott notes, there are all sorts of reasons for criminal defense lawyers to be risk averse - most of which start and end with the fact that stakes involve the liberty (and sometimes, the life) of your client.  The stakes don’t get higher.  The choices are stark.  It’s n[...]

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4 Reasons I’m Happy I Went to Law School

03/06/2013 05:35 pm

Above the Law asked a simple question of their readers today:  “Are you still happy you went to law school?”  The post immediately received dozens of replies, some of which are laugh-out-loud funny (as are many things on ATL); but most were impressively negative. It got me thinking, “Am I happy I went to law school?”  And the answer, after a bit of pondering, was an unquali[...]

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Lawyers, Law Firms, and Junk Called Black Hat SEO

03/03/2013 01:30 pm

Just this week, my agency’s legal marketing blog received three comments – all of which we consider SPAM – on behalf of a Chicago Bankruptcy attorney (whom I will not name here). This attorney’s website has been developed by a Seattle “SEO firm” which is using what I consider to be Black Hat techniques to create content rich links from legitimate websites to their client’s website (i[...]

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The Right “Thank You” Can Explode Your Attorney Referrals and Set Your Firm Apart

01/16/2013 10:31 am

An important part of how my law firm separates ourselves from our competition is how we say thank you to our referral attorneys. We are taught as children to say thank you to people. Then we start practicing law, and we tend to focus on our latest crisis. Saying “thank you” is important, but it isn’t urgent, and it drops down on our “to do” lists. Sometimes, we forget entirely. But say[...]

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How Facebook Ads Helped Me Snatch Victory from the Jaws of Social Media Defeat

12/26/2012 12:36 pm

Social media is supposed to be all about engagement: putting out ideas then waiting for the internet to respond. I have learned that in the world of legal content creation, the author could be waiting a very long time. Post a blog comparing the iPhone 5 and the Galaxy III? You will be instantly flamed by dozens of Apple and Android fanboys. Upload a video to YouTube dishing on the latest Real Ho[...]

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Why You Must Encourage Questions to Build Client Communication

10/17/2012 09:04 am

I routinely receive questions posed about lawsuits, such as: How much is my claim worth? Why do I have to deal with an insurance company? How long until I receive my settlement check? All good questions, and ones which deserve to be answered in detail. But these are questions posed not by my clients, but by clients of other attorneys. Why would these people ask a stranger important legal q[...]

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Get Your Firm on Avvo Using the "Group Claim" Feature

09/04/2012 04:44 pm

These days, it is imperative that you get yourself and your firm listed in the most popular legal directories. This is particularly true for sites like Avvo where the amount of interaction between attorneys and potential clients is quite high. Now, Avvo probably isn't going to publicly brag about its traffic and online presence on its own blog; but that doesn't mean that I can't. A quick review of[...]

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Google+: Should Lawyers Care?

04/18/2012 07:00 am

Last week, Google announced that Google+ (aka, “Google Plus” or “G+”) has reached 170 million users.  By any measure, that is a truckload of users; but it is staggering when you consider that G+ is less than a year old.  That makes the infant G+ roughly the size of LinkedIn (150mm registered users).  And, while G+ is still only 20% of the size of Facebook, it has clearly arrived, requi[...]

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Marshaling Evidence of Your Reputation

04/11/2012 07:00 am

The practice of law is a profession in which advertising one's services has only been permissible since the late '70s. While one might tend to think that thirty plus years is enough time for lawyers to "get the hang" of professionally marketing and advertising their services, you don't have to look very hard to find some pretty bad legal schlock. And so, even the most caveat-emptor-minded among [...]

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Client Friendly Billing - Time Entries

01/05/2012 12:34 pm

A new year brings new resolutions. Despite the time of year, however, we practitioners are always resolving to "keep better track of our time" or "improve our collections." The importance of effectively performing these two tasks cannot be understated, particularly for solos or smaller firms. But it is hard to keep track of every minute of every day. And it is often even harder to "justify" the am[...]

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When Clients Question Your Age (It's Not About Your Age)

01/03/2012 10:36 am

I’m turning thirty years old this month.  When I started my law practice straight out of law school, I was 25.  Even now, I look extremely young for my age.  Imagine how young I looked at 25 and very green behind the ears. Back when I first started, I used to get many clients asking me “How old are you?” or simply stating to me, “You look young.” When it’s posed as a statement, I s[...]

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